- Did The UK Just Crack Viewability?
London Blog, Sean Hargrave - Wednesday, September 4, 2019
The UK just hit 70% in viewability for the first time ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Insticator Updates Analytics Platform For Publishers
Publishers Daily, Sara Guaglione - Tuesday, August 27, 2019
Insticator has updated its analytics platform to give its clients a bett ...
- Digital Allegiance: Almost A Third Of Consumers Put Online First
Email Insider, Ray Schultz - Thursday, August 22, 2019
Digital-first consumers shop online several times a month, and love retail technolog ...
- Paid Search CPCs Falling Across All Industries
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowe ...
- Study: Facebook Engagement Jumps 62% For Web Publishers
Publishing Insider, - Monday, July 29, 2019
Fox News, NBC, British Broadcasting Corp. and CNN were the top conte ...
- HBO's 'Game Of Thrones,' 'Chernobyl' Spark Tourism Surge Across Europe
TV Watch, Melynda Fuller - Friday, July 5, 2019
The brand extensions of 'GOT' are proving lucrative, underscoring the economic pow ...
- Email Reading Time On The Rise, Gmail Now The Top Client
Email Marketing Daily, Ray Schultz - Thursday, June 27, 2019
Apple iPhone has fallen to second for the first time, Litmus repor ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- Leanplum Names Marketo-Salesforce Veteran Kate FitzGerald As President
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
FitzGerald has served in executive roles at Marketo, Oracle and Salesforce. S ...
- Al Jazeera Readies All-format Video To Jump To Hot Platforms
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Al Jazeera's Andy Sullivan said platforms are telling them to diversify. "They' ...
- Apple 'Minus?' and The New Math of Distribution
Show Daily, Nina Lentini - Thursday, June 13, 2019
With Facebook Watch, the platform wants loyalty and active viewing. "They're adjusti ...
- Email Across The Generations: Practical Tips To Get To (And Stay In) The Inbox
Show Daily, Nina Lentini - Tuesday, June 11, 2019
Kids see mail with their names and begin to identify as adult ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Commander-in-Tweets? Not So Much: Data Reveals Twitter Wear-Out
Red, White & Blog, Joe Mandese - Wednesday, May 29, 2019
We may never know the extent to which Twitter helped him g ...
- Facebook Engagement Dips, Forecast To Drop More
Social Media Insider, Gavin O'Malley - Wednesday, May 29, 2019
By 2020, eMarketer expects the average daily time users spend on Facebo ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Research Intelligencer, Joe Mandese - Wednesday, May 22, 2019
A new report from Deloitte Digital outlines how emotion-driven engagement extends acro ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-senten ...
- Maropost Launches Ecommerce Platform, Moves To Google Cloud
Email Marketing Daily, Ray Schultz - Friday, May 10, 2019
As brands cut down on the number of vendors they use, Maropo ...
- Google Partners With Reputation.com To Strengthen Business Profiles, Engagement
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2019
Reviews drive business, but what about proximity and relevance? A partnership announc ...
- Mitsubishi, Hyundai Execs On The Attention Challenge
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Kimberley Gardiner, Mitsubishi NA CMO, noted how consumers' views of cars ha ...
- 'ESPN The Magazine' Records Top Social Media Engagement
Publishers Daily, Melynda Fuller - Monday, April 22, 2019
The report showed a wide different between Facebook engagement, which still accoun ...
- Tricky Outreach: Tactics For Reaching Out By Email
Email Insider, Ray Schultz - Wednesday, April 17, 2019
Want to boost your outreach response? Write longer subject lines -- a ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...
- Study: Facebook Engagement Rises For Web Publishers
Publishing Insider, - Monday, March 18, 2019
Facebook engagement for publishers has bounced back strongly in early 2019. T ...
- Local Media Consortium, Local Media Association Announce Branded Content Winners
Publishers Daily, Melynda Fuller - Tuesday, March 12, 2019
Winners receive dedicated resources, get invited to advertiser focus groups and recei ...
- Conde Nast, DataStax Team To Improve Engagement
Publishers Daily, Melynda Fuller - Monday, February 25, 2019
With click-through rates reportedly increased by 30%, Conde Nast upped its engageme ...
- Electronic Arts: Leveling Up Data Across Screens
Show Daily, Nina Lentini - Monday, February 25, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, advis ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...