State Farm Latino's Social Engagement Rate Equation

State Farm shared its social media engagement rate equation, best applied to Facebook, with the audience at Engage: Hispanics in Miami on Tuesday.

Ruben Rivera, marketing analyst at State Farm, told the crowd that the same engagement rate equation is one he believes is used by other brand marketers. However, plenty of different engagement rate equations can be found, many of which do not differentiate between likes, comments and shares, as this one does.

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