New research from Yahoo reveals that mobile users are twice as likely to engage with advertising when it sits contextually within a stream of content. The brand’s
mobile native advertising study shows that smartphone users are twice as likely to agree that if content is engaging they do not care if it’s an ad. It also reveals that 85% ‘visually
engaged’ with an advert, meaning a user saw a native ad when presented in a content stream, which is 21% higher than on other types of display ads on mobile.
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