- Younger Demos Dislike Social Media Displays On TV
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
Social media and TV programming continue to develop strong bonds among you ...
- CPG Brands Struggle To Engage Online Audiences
Online Media Daily, Gavin O'Malley - Thursday, October 24, 2013
Among all sectors, CPG brands have had the most trouble engaging onli ...
- Leading Retailers On YouTube Become More Visual
SearchBlog, Laurie Sullivan - Tuesday, October 22, 2013
Retailers using video to drive sales, direct-response sales and brand awareness contin ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Big Win For Those Who Connect With Sports Fans
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
According to the annual Fan Engagement Study conducted by IMG unit Catalys ...
- Why Authenticity Matters in Building Long-Term Engagement Through Content Marketing
Marketing: Green, Julie Livingston - Wednesday, October 2, 2013
Our ability as marketers to encourage brand engagement in the traditional sen ...
- Why 'Set It And Forget It' Is Not A Good Strategy For Facebook Advertising
Marketing Daily, Nancy Smith - Thursday, September 26, 2013
The key to successful advertising on Facebook is discovering a way ...
- Connecting Brands With Kids And Moms
Marketing Daily, Bill Goodwin - Wednesday, September 25, 2013
From the first anticipatory moments, families are there at every turn, posti ...
- At OMMA Global: Data Drives The Story
Marketing Daily, Karl Greenberg - Tuesday, September 24, 2013
"We are about connecting people to things they need and love," sa ...
- 5 Principles To Move Video Viewability Forward
Online Media Daily, Adam Gerber, Rick Mandler - Tuesday, September 24, 2013
Buyers and sellers of advertising both win with a video viewability standar ...
- Youth Engagement On Facebook Linked To Purchases, Recommendations
Online Media Daily, Mark Walsh - Friday, September 20, 2013
Teens who engage with brands on Facebook are more likely to ha ...
- Fox News Uses Bing To Share Online Opinions In Real-Time
Online Media Daily, Laurie Sullivan - Monday, September 16, 2013
Bing will allow viewers of the Fox News Channel to share the ...
- Consumer Engagement Linked To Ad Memory, Sales
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Strong viewer engagement with a TV program is closely correlated with t ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Which Day Will Your Facebook Brand Post Work Best?
Research Brief, Jack Loechner - Wednesday, September 11, 2013
Veronika Fuleova, Social Media Editor at Socialbakers, reports that Facebook updates perfo ...
- 3 Things Auto Brands Need To Know About Social Media Marketing
Marketing Daily, Tania Yuki - Tuesday, September 10, 2013
While it may not yield immediate bragging rights in terms of bi ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- Engaging Consumers In A Multi-Screen World
Marketing Daily, Shrikant Latkar - Friday, September 6, 2013
As the popularity of multi-screening grows, it will be crucial for markete ...
- Marketers Fret Over Getting Better Video Onto Mobile
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
What's the tallest hurdle standing in the way of better video deliver ...
- Video Ads See Higher CTR In Mobile
Online Media Daily, Mark Walsh - Wednesday, September 4, 2013
People are more likely to click on ads while watching video ...
- AddThis Names Harris CFO
Online Media Daily, Fern Siegel - Tuesday, September 3, 2013
AddThis, a Web engagement company, named Richard Harris as chief financial offi ...
- Fantasy Football Grows Fan Base, Attracts Brand Marketers
Online Media Daily, Gavin O'Malley - Friday, August 30, 2013
This year, fantasy football is bigger than ever, and according to n ...
- Context And The Humanizing Of The Brand: Our Summit Video Show Reel
Mobile Insider, Steve Smith - Thursday, August 22, 2013
As the brand marketer presentations at the Mobile Insider Summit all demonstrat ...
- Know Customer Through Relationship Data vs. Transactional
Research Brief, Jack Loechner - Tuesday, August 13, 2013
A new study by Yesmail Interactive, in conjunction with Gleanster, finds th ...
- YouTube Star May Participate In Kia Campaign
Online Media Daily, Laurie Sullivan - Monday, August 5, 2013
As Kia Motors America prepares to launch its next Soul campaign ...
- The Future of Mobile Advertising: Targeted, Dynamic, Engaging
Mobile Marketing Daily, TJ Person - Friday, August 2, 2013
The future of mobile advertising has everything to do with context, locati ...
- LinkedIn Updates Company Page Analytics
Online Media Daily, Mark Walsh - Thursday, August 1, 2013
LinkedIn unveiled a more in-depth set of analytics for company pages ...
- The Big Data And Mobile Privacy Conundrum
Marketing Daily, Alex Romanov - Wednesday, July 24, 2013
Although no brand is going to unleash an NSA-style snooping campaign, ...
- Commercial-Skipping? Slow It Down With Engaging Content
MediaDailyNews, Wayne Friedman - Tuesday, July 23, 2013
TV commercial-skipping can be slowed down with the right creative content. ...
- Adobe Launches Social Predictive Platform
Online Media Daily, Laurie Sullivan - Thursday, July 18, 2013
Adobe Systems has released an updated version of its social media platfor ...