- About.com Restructures, Names Kim COO
Online Media Daily, Gavin O'Malley - Tuesday, July 16, 2013
As part of a broader restructuring effort, About.com announced the appointment ...
- Hooking Keepers Plagues CMOs
Research Brief, Jack Loechner - Tuesday, July 16, 2013
Even in today's Big Data mania, marketers still understand that customer engageme ...
- Most Major Publishers Push Native Ads
Online Media Daily, Mark Walsh - Wednesday, July 10, 2013
Nearly three-quarters (73%) of member sites polled by the Online Publishers Associati ...
- Busting The Myths Of SMS Marketing
Mobile Marketing Daily, David Wachs - Wednesday, July 10, 2013
It's time we put to bed the misconception that SMS-based marketing ...
- JumpStart Enters Local-Mobile Deal With Dealer.com
Online Media Daily, Laurie Sullivan - Tuesday, July 9, 2013
Hearst-owned Jumpstart Automotive Group is working on a plan to serve custo ...
- What's The 'Open Rate' Of Your Social Content?
Marketing Daily, Tania Yuki - Wednesday, July 3, 2013
Integrating strategic, data-driven content positioning is a powerful way to increase t ...
- How To Measure Engagement? Get Emotional
Around the Net in Video, P.J. Bednarski - Wednesday, June 26, 2013
Blogger Elke Aronson says marketers want an emotional attachment from advertising, n ...
- Shazam Launches Service To Measure TV Campaigns
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Music and entertainment app Shazam has started a new service to measu ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- Kiip Debuts Self-Serve Option For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 18, 2013
Mobile rewards network Kiip has added a self-serve option for advertisers aim ...
- Let's Get Engaged! A Digital Story About Digital Storytelling
Marketing Daily, Graham Garvie, Daniel Johnston - Monday, June 17, 2013
What does it mean to engage socially in 2013 (and beyond)? Th ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- How Storytellers Influence Change
SearchBlog, Laurie Sullivan - Friday, June 14, 2013
In May, Google introduced the Engagement Project, which analyzes "how" youth tod ...
- The Key To Unlocking The True Value Of Today's Programming
Marketing Daily, Mitch Kanner - Thursday, June 13, 2013
How can networks focused on selling advertising units on existing and n ...
- Misconceptions Between Marketers' Perceptions, Consumers' Behavior
SearchBlog, Laurie Sullivan - Wednesday, June 12, 2013
There's a disconnect between marketing executives' perception of how consumers like ...
- Tips On Structuring Tomorrow's Search Marketing Department
SearchBlog, Laurie Sullivan - Monday, June 10, 2013
The next version of the marketing department will require a multichannel strategi ...
- Rosetta Names Sorokin Chief Strategy Officer
Online Media Daily, Fern Siegel - Thursday, June 6, 2013
Rosetta, the Publicis Groupe customer engagement agency, named Scott Sorokin its Chi ...
- The Rise Of Content Selling
Marketing Daily, Peter Mollins - Wednesday, June 5, 2013
Marketers today have learned how content builds awareness and accelerates customers thou ...
- Advance Taps Echo To Make Content Social
MediaDailyNews, Erik Sass - Tuesday, June 4, 2013
Advance Digital has partnered with Echo to provide a digital infrastructure ...
- Play The Long Game: Unify Your Users
Marketing Daily, Neil Capel - Tuesday, June 4, 2013
Play the long game. Make every interaction users have with your bra ...
- How To Deliver Personalized Customer Experiences
Marketing: Health, Kelly Ford - Friday, May 31, 2013
In today's digital age, health insurance customers have high expectations due ...
- BuzzFeed Ups Video, Launches A YouTube Channel With CNN
Online Media Daily, Gavin O'Malley - Tuesday, May 28, 2013
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taki ...
- Why Marketers Need To Think 'Audience First'
Marketing Daily, Paul Alfieri - Tuesday, May 28, 2013
Today, our customers move fluidly across platforms. The key for marketers ...
- Google Releases Self-Serve Display Benchmark Tool
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Google introduced a tool Wednesday that lets brand marketers and agencies pu ...
- Yahoo To Ramp 'Native' Ads On Tumblr
Online Media Daily, Mark Walsh - Monday, May 20, 2013
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made cle ...
- The Other Guy's Social Media
Marketing: Travel, Harvey Chipkin - Monday, May 20, 2013
Marketing is a matter of relativity. Not only is it crucial f ...
- Experience Trumps Device: Adaptive Engagement In An Omnichannel World
Online Media Daily, Alec Francesconi - Monday, May 20, 2013
Many organizations struggle to establish a seamless mobile experience. Relying solely ...
- Netflix Sees Surge In Tablet Viewing
Online Media Daily, Mark Walsh - Wednesday, May 15, 2013
During the first quarter, Netflix surpassed 29 million subscribers, putting it ...
- All Earned Media Is Not Created Equal
Marketing Daily, Peter Storck - Wednesday, May 15, 2013
Experience-driven social marketing has the power and reach to both build bra ...
- 5 Steps To Measuring Real ROI From Social
Marketing Daily, Scott Anderson - Tuesday, May 14, 2013
Marketers have more routes to deliver a greater volume of information ...