- Facebook 'Partner Categories' Boosts Ad Engagement
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Facebook in April debuted a new targeting feature dubbed "partner categories" th ...
- Time To Rethink The Banner?
Marketing Daily, David Zinman - Friday, May 10, 2013
It may be premature to call the banner dead, but we ha ...
- To Win On Pinterest, Unlearn The Social Rules
Marketing Daily, Bob Gilbreath - Friday, May 10, 2013
The future of marketing is about creating advertising that people choose ...
- Engagement: 'Dead' Walks Off With Top TV Ranking
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
AMC's "Walking Dead" doesn't break the top-50 list in the Nielsen rating ...
- How Colleges Can Engage Prospective Students Socially
Engage:Teens, Brian Murphy - Thursday, May 9, 2013
As the spring 2013 semester concludes, college admissions officers must shift the ...
- Five Ways To Boost Social Engagement
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 7, 2013
Google+ business account lets you create Google+ Circles, which others will joi ...
- Marketing Funnel Lexicon: Mid-Funnel Programs
Marketing Daily, David Karel - Monday, May 6, 2013
Mid-funnel programs are truly the glue that help you begin to t ...
- Email Must Build Engagement Into Customer Messages
Online Media Daily, David Goetzl - Friday, May 3, 2013
Email marketers suggest that consistency of messages is critical to building engageme ...
- LinkedIn Revs Surge, Testing In-Stream Ads
Online Media Daily, Mark Walsh - Thursday, May 2, 2013
LinkedIn reported revenue increased 72% in the first quarter, benefiting again fr ...
- When Money Is No Object, How Do You Entice Users To Take Action?
Engage:Affluent, Robyn Hannah - Wednesday, May 1, 2013
Offering incentives has proven be an effective motivator for attracting new custome ...
- ClickTale Gets $17M To Fund Product Development, Global Expansion
Online Media Daily, Fern Siegel - Tuesday, April 30, 2013
ClickTale, the innovator of In-Page Analytics, received a $17 million Series ...
- Aww: Facebook Ads With Animal Images Get Most 'Likes'
Online Media Daily, Mark Walsh - Tuesday, April 30, 2013
No wonder cat photos and videos are an Internet cliche -- th ...
- Marchese Returns As CEO Of SocialVibe, Resumes Mission To Fix Media's Broken Impression Game
Online Media Daily, Joe Mandese - Wednesday, May 1, 2013
Joe Marchese is pretty fast. And thank goodness he is. About ...
- Social Media And The Customer Experience: Shortening The Path To Engagement
MarketingTools: CRM, David Clark - Tuesday, April 30, 2013
Social media should not be just about listening and engaging with customer ...
- Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobi ...
- Google, Bing, Yahoo Still Anchor For Finding Information
Online Media Daily, Laurie Sullivan - Thursday, April 25, 2013
Many people begin their search for goods and services on Google, Yah ...
- Five Timely Insights For CMOs From CMOs
Marketing Daily, Drew Neisser - Thursday, April 25, 2013
As a "VIP Blogger" at the recent CMO Club Innovation and Inspirati ...
- Red Bull Tops 'SlateScore' YouTube Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Importantly, the analysis found that the top 500 YouTube brands have ...
- Outcast Taps Nielsen Media, Metrics Model
MediaDailyNews, Erik Sass - Wednesday, April 24, 2013
Outcast Media, which operates a digital out-of-home video network reaching consumers ...
- In These Households, Women Are Calling the Shots
Engage:Affluent, Layton Han - Wednesday, April 24, 2013
The Luxury Institute released a report this week that identifies women n ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do y ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- Navigating Native Social Advertising
Online Media Daily, Laura O’Shaughnessy - Wednesday, April 24, 2013
As organic content and social ads become increasingly integrated, brands need ...
- Microsoft Advertising Debuts versaTiles, Outlook's Ad Format
Online Media Daily, Gavin O'Malley - Tuesday, April 23, 2013
Microsoft Advertising is rolling out a new ad format for Outlook.com call ...
- Giants, Yankees, BoSox Scoring On Social Media
Marketing: Sports, Barry Janoff - Tuesday, April 23, 2013
Baseball fans are passionate, loyal and very protective of their game's perceiv ...
- Marketing Evolution: Moving From Text To Images
Online Media Daily, Apu Gupta - Monday, April 22, 2013
Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion imag ...
- Netflix, Hulu Views Rise With Affluent Consumers
Online Media Daily, Gavin O'Malley - Friday, April 19, 2013
Demographic findings are increasingly critical for marketers as all consumers spend mo ...
- Companies Take Home Effies For Shopper Engagement
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Kimberly-Clark, Kellogg and InterContinental Hotels Group were among winners of the Shopp ...
- Social Media: A Channel/Tactic, Not A Strategy
Marketing Daily, Uriah Av-Ron - Wednesday, April 10, 2013
Social media has created some exciting and productive opportunities to engage wi ...
- TV Engagement Heightened By Social Media Interaction
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Interacting with social media while watching TV drives a 9% increase ...