- Ad Creation, Native Style
Online Media Daily, Will Price - Friday, April 5, 2013
If you're not exploring native advertising, you run the risk that yo ...
- Employee Engagement Is A Team Effort
Marketing Daily, Aimee Lucas - Friday, March 29, 2013
How can human resources and customer experience professionals play for the sa ...
- Why Luxury Brands Love Native: The Agency Perspective
Online Media Daily, Krizia Manzano - Friday, March 29, 2013
Incorporating native advertising in media buys empowers agencies to challenge publishers ...
- Optimizing For The Last Impression
Marketing Daily, Nick Francis - Friday, March 22, 2013
Every business has last impressions with customers. Thinking about the company's self-interes ...
- Native + Content: A Powerful Advertising Combination
Online Media Daily, Skip Brand - Friday, March 22, 2013
Two of the biggest trends in the industry today are content marketi ...
- Apps Outpacing Browsers On Smartphones 7:2
Online Media Daily, Laurie Sullivan - Wednesday, March 20, 2013
U.S. consumers now spend 1 in every 10 discretionary dollars online ...
- Triggered Emails Secure Higher Open Rates, Engagement
Online Media Daily, Gavin O'Malley - Monday, March 18, 2013
Although it has historically made up a small share of all marketi ...
- A One-Two Punch For Greater User Engagement
Marketing Daily, Brendan O'Kane - Tuesday, March 12, 2013
Mobile analytics, as part of a well-thought-out mobile marketing strategy, can he ...
- Facebook Acqui-hires Storylane
Online Media Daily, Gavin O'Malley - Sunday, March 10, 2013
In what has become known in the industry as an "acqui-hire," Facebo ...
- Buzz Media Cuts 50 Staffers, Ups User Engagement
Online Media Daily, Gavin O'Malley - Friday, March 1, 2013
Positioned as a restructuring effort, pop-culture blog network Buzz Media plans ...
- Ford Brings Back Fiesta Movement
Raw, Karl Greenberg - Tuesday, February 19, 2013
Ford bringing back Fiesta Movement. ...
- ABC, NFL Get Top Marks For Consumer Loyalty, Engagement
MediaDailyNews, Wayne Friedman - Thursday, February 14, 2013
Where do consumers place their loyalty when it comes to entertainment brand ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- CTRs Higher In Search, Targeted Ads
Online Media Daily, Gavin O'Malley - Thursday, February 7, 2013
As far as Twitter advertising goes, Promoted Tweets that appear in respon ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campai ...
- J. Crew, Kohl's And Dick's Top Store Loyalty Ranking
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
It takes careful devotion to brand identity to keep people coming ba ...
- Location-Based Mobile Ads Deliver Best Engagement, Performance
Online Media Daily, Mark Walsh - Wednesday, February 6, 2013
Targeting ads by location has proven a strong selling point for mobi ...
- Samsung Tops In Brand Engagement, Loyalty
Marketing Daily, Aaron Baar - Monday, February 4, 2013
"This is a big turnaround," Robert Passikoff, Brand Keys founder and presiden ...
- Facebook To Enable Behavioral-Targeting Icons
Online Media Daily, Wendy Davis - Monday, February 4, 2013
Facebook has agreed to show AdChoices icons on some ads served throu ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Super Bowl Ads Gain 'Impact Value' Before Game
MediaDailyNews, Gavin O'Malley - Thursday, January 31, 2013
Some brands advertising during this year's Super Bowl have managed to increa ...
- Cadillac CTS-V Course Rolls Into Vegas
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
This month Cadillac started up its V-Series Academy at Spring Mountain Mot ...
- Can Machines Manage Brand Engagement?
Real-Time Daily, Sean O'Neal - Friday, January 25, 2013
Relevant, contextual marketing is the stuff that is read, watched, and share ...
- Bring 'em Back
Research Brief, Jack Loechner - Wednesday, January 23, 2013
According to the Listrak fourth annual study of the Internet Retailer 10 ...
- 3 Top Spirits Brands Neatly Mix Digital Marketing
Online Media Daily, Gavin O'Malley - Wednesday, January 9, 2013
Among some 70 spirits brands, Absolut, Bacardi, and Jim Beam took t ...
- Next Wave of Social Enhances Consumer Engagement
Online Media Daily, Sarah Reilly - Wednesday, January 2, 2013
In 2013, we'll see the next wave of social bring brands ...
- IAB Tackles Engagement Issue
Online Media Daily, Gavin O'Malley - Thursday, December 20, 2012
The Interactive Advertising Bureau, along with Radar Research, have outlined three maj ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Reliant Backs 2013 NBA All-Star In Houston
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
Global energy company Reliant is supporting several events during the 2013 N ...
- A WOW Re-election Story: Email Marketing Essential to Politcal Campaigns
Show Daily, Stephanie Miller - Tuesday, December 11, 2012
No question: Email marketing has changed how political campaigns are funded. O ...