- Hecht Steps Up At Emplifi, Named CEO
Email Insider, Ray Schultz - Wednesday, January 17, 2024
Ohad Hecht has been named CEO of customer engagement platform Emplifi, effecti ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, January 15, 2024
"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- Where 6M Pieces Of Content Got Attention
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Top TV Networks See Higher Online ROI For TV Advertisers
Television News Daily, Wayne Friedman - Thursday, December 28, 2023
Top TV networks continue to see growth in online engagement activity f ...
- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?
TV Watch, Wayne Friedman - Thursday, December 14, 2023
The IAB says the "creator content" video economy continues to grow ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- 'The Washington Post's' Newsprint Wrap-ups Are Back
Publishers Daily, Ray Schultz - Monday, December 11, 2023
Subscribers can see what they've read and receive a video from ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Augmented reality amplifies engagement and adds value for advertisers and distributors, sa ...
- Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Despite the push for streamers to cut TV/movie spending, major platforms ke ...
- The API Pie: Unifying Email, Calendar And Other Functions
Email Insider, Ray Schultz - Thursday, November 16, 2023
Nylas and Twilio have formed an integration to help brands access ema ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Meta Announces Tools To Help Facebook Creators Test, Compare Content
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
Meta announced a host of new Facebook creator tools, with many intend ...
- X Sees Massive Decline In Users, Advertisers Under Musk's Ownership
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
X's app downloads fell about 38% across the globe over the la ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?
Email Insider, Ray Schultz - Thursday, September 21, 2023
AtData is using machine learning to create an engagement score for ema ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- What's It Really Like To Be A Social Media Manager? Q&A With Hootsuite's Elina Vilk
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
As the platform releases its first report ever on social-media management a ...
- Carhartt's New Campaign Honors Old Values
Marketing Daily, Sarah Mahoney - Tuesday, September 5, 2023
The workwear brand's latest marketing push hopes to meld its rugged blue-coll ...
- Threads Tests Keyword Search
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
Threads has officially begun testing keyword search on the app with use ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Tooling Around AI: New Suite Contains Predictive And Generative Features
Email Insider, Ray Schultz - Thursday, August 24, 2023
As part of this suite, Twilio will introduce the generative email desi ...
- Acoustic Teams Up With Snowflake To Leverage B2C Intent Signals
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new tool centralizes all customer data in one place. ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Extendly Invests In ChatHQ To Support Marketing Agencies
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
ChatHQ offers an Entertainment Widgit to help agencies retain customers. ...
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews, Wayne Friedman - Sunday, August 6, 2023
In online search engagement following a national TV message,"Oppenheimer" has driven ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- Meta's Q2 Results Show Rebound In Online Advertising
Digital News Daily, Colin Kirkland - Thursday, July 27, 2023
Meta's Q2 performance results show a strong increase in active Facebook use ...