- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
SKUx, a payments and consumer engagement platform, plans to announce a partnersh ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Research To Mark World Emoji Day Reveals Changes In Effectiveness
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
There is a science to using and driving marketing results with the ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher Engagement
Television News Daily, Wayne Friedman - Wednesday, July 5, 2023
Movie studios are spending much more on national TV advertising -- a ...
- Twilio And Frame AI Partner To Drive Customer Engagement
Email Marketing Daily, Ray Schultz - Thursday, June 29, 2023
Twilio, which invested in Frame AI last year, is using the platfo ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- Jeep Ranked 'Most-Patriotic' Brand For 22nd Year
Marketing Daily, Tanya Gazdik - Monday, June 19, 2023
Rankings come at a time of shifting social and political landscapes, a ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- TikTok Strikes Deal With GSTV For On-the-Go Consumer Content
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
The partnership with GSTV aims to bring TikTok content to GSTV's audien ...
- Analyst Outlook for Hulu: Strong Daily User Minutes, But Ad Challenges Expected
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
Hulu's video-on-demand platform is at an estimated 69 minutes per day p ...
- Vying For Generative AI: 5 Rules For Using The Technology For Marketing
Email Insider, Ray Schultz - Wednesday, May 24, 2023
Bain & Company says brands are already deploying Gen AI, and outlin ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Demandbase Enhances Its B2B Sales Intelligence Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
Sellers will be advised on which accounts to pursue and provided wi ...
- SoundCloud Launches Fan-Engagement Tool For Artists
Digital News Daily, Colin Kirkland - Monday, May 8, 2023
SoundCloud has launched a new tool to help artists engage with the ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
The new capabilities include smart headings and a text generator. ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- At 'Attention' For This Next TV Ad -- During A Writers' Strike
TV Watch, Wayne Friedman - Wednesday, May 3, 2023
Attention metrics help ensure that ads are in the top 10% ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- How REI Used Web Data To Help Target Product Emails
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
REI used outside data to reach customers trying new outdoor activities duri ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Dos And Don'ts Of Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, April 18, 2023
Email marketing remains the best way for engaging customers. But best practic ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- Can Streamers Slow Down Production And Retain Network Subscribers?
TV Watch, Wayne Friedman - Tuesday, April 11, 2023
Netflix wants to be more proactive with better decisions on its conten ...
- Emplifi Upgrades Its Customer Engagement Tool Set
Email Marketing Daily, Ray Schultz - Friday, April 7, 2023
Fueled by its acquisition of Pixlee TurnTo, Emplifi supports user-generated content creat ...
- Braze And Rackspace Technology Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, April 5, 2023
Braze and Rackspace Technology have expanded their partnership with a multi-year agreemen ...