- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Factoreal Debuts WhatsApp Chat Capability
Email Marketing Daily, Ray Schultz - Thursday, March 16, 2023
The new tool from Factoreal allows brands to monitor bot and live-ch ...
- Braze Forms Integration With WhatsApp
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
The integration allows brands to suppress paid social ads when a custom ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- Shorter-Length Videos Are More Likely To Engage Viewers
Research Intelligencer, Robert Williams - Monday, March 13, 2023
Only 16% of viewers of online video stick with content that ...
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Some 88% of adults say they notice OOH ads and nearly 8 ...
- 15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
Bing is seeing growth in engagement and new users. Microsoft VP/consumer C ...
- AbelsonTaylor Names Jenner VP, Engagement Strategy
People on the Move, Fern Siegel - Monday, February 20, 2023
Jenner's remit includes AI-enabled engagement and personalization. ...
- Perks, Please: Brands That Fulfill Giveaways In Real-Time Do Better, Study Claims
Email Insider, Ray Schultz - Thursday, February 16, 2023
Positive sentiment rises when prizes and gifts are delivered quickly -- showi ...
- Microsoft's Chatty Bing Technology Unnerving To Some
Performance Marketing Insider, Laurie Sullivan - Thursday, February 16, 2023
Microsoft shared positive and negative reviews this week of its new AI-power ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Television News Daily, Wayne Friedman - Tuesday, February 14, 2023
Three of the top spots for online engagement for this year's Sup ...
- Zoho Debuts Unified Communications Platform
Email Marketing Daily, Ray Schultz - Wednesday, February 8, 2023
The new feature is Zoho's first native desktop app for email a ...
- Hootsuite Workbook, Integrations Aim To Help Social Marketers With 'Writer's Block'
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
A Hootsuite survey found that a third of its social-marketer customer cit ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Consumers Prefer Generic Messages To Personalized Ones, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Gen Z is least likely to provide personal details. And many shoppe ...
- The Top Five Words That Drive Email Engagement (And The Bottom Five)
Email Marketing Daily, Ray Schultz - Friday, January 27, 2023
Persado analyzes 21.6 billion emails to find that the leading word ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
Television News Daily, Wayne Friedman - Friday, January 20, 2023
TV viewers are more concerned about seeing "entertaining" ads -- and on ...
- QR Code Platform Beaconstac Raises $25M
Digital News Daily, Colin Kirkland - Tuesday, January 17, 2023
"In a world where touchpoints between brand and consumer have grown exponentiall ...
- MessageGears Acquires Mobile App Marketing Platform Swrve
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
The acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Meta Institutes New Curbs On Targeted Ads To Teens
Digital News Daily, Wendy Davis - Tuesday, January 10, 2023
Meta Platforms will no longer allow companies to send targeted ads ...
- Braze Names Myles Kleeger, Astha Malik And Priyanka Singh To C-Level Titles
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
Singh will serve as chief people officer. Malik will head new centraliz ...
- Digital Fentanyl
RTBlog, Joe Mandese - Monday, January 9, 2023
Seattle has become the first major school district to sue tech platfor ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- Twitter Emulates Video Platforms, Adds 'Views' And Impression Counts
MediaDailyNews, Joe Mandese - Friday, December 23, 2022
"Twitter ui by next week," quipped @oliviatheehye, retweeting another user's posting ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...