- CES Recap: Tech Industry Recalibrates Following A Few Rough Months
MediaDailyNews, Richard Yao - Tuesday, January 10, 2023
LAS VEGAS -- After a fully virtual show in '21 and ...
- McMahon Returns To WWE Board Of Directors, Talk Of A Sale Sends Stock Soaring
Television News Daily, Wayne Friedman - Friday, January 6, 2023
News of ousted WWE CEO Vince McMahon's return and the possibility ...
- National TV Ad Spend Trims Losses, Down 2% For November
Television News Daily, Wayne Friedman - Wednesday, January 4, 2023
Although the NFL and college football brought in a collective $1.1 billi ...
- TV Network Blackouts And Then Some: What About Dropping Channels Outright?
TV Watch, Wayne Friedman - Thursday, January 5, 2023
What happens when a pay TV provider just doesn't want to car ...
- Barbara Walters: Regal, Dignified And Oh-So Tenacious
TVBlog, Adam Buckman - Wednesday, January 4, 2023
Watching Barbara Walters sit down with the world's most famous people w ...
- Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
Marketing Politics Weekly, Joe Mandese - Tuesday, January 3, 2023
The data shows an 18-point brand lift advantage coming from Democrats f ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Groucho And He: Cavett's Masterful, Personal Salute To Comic Genius
TVBlog, Adam Buckman - Tuesday, December 27, 2022
In "Groucho & Cavett," Dick Cavett traces his long friendship with t ...
- Upfront TV Presentations Facing Weak Engagement And ROI - Should They Be Cancelled?
TV Watch, Wayne Friedman - Friday, December 23, 2022
Are the sometimes entertaining TV upfront events now a cancelled TV serie ...
- Woman's Expulsion From Radio City Renews Call For Facial Recognition Ban
Digital News Daily, Wendy Davis - Wednesday, December 21, 2022
Madison Square Garden Entertainment's use of facial-recognition technology is spurring new controver ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' Release
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Known for featuring odd characters on its packaging, pea-based snack food PeaT ...
- Evolve Media Reengineers Two Websites With Improved CMS
Publishers Daily, Ray Schultz - Wednesday, December 21, 2022
The ComingSoon and SuperHeroHype sites feature new looks and faster content deliv ...
- Stodgy Carnegie Hall Is No Place For A 21st-Century Content Company
TVBlog, Adam Buckman - Thursday, December 22, 2022
Opened 131 years ago in 1891, Carnegie Hall is a 19th-century rel ...
- EssenceMediacom Wins Global PlayStation Media Duties
MAD, Steve McClellan - Tuesday, December 20, 2022
The client spends an estimated $170 million worldwide, according to agency resear ...
- Brand Endorser Stephen 'tWitch' Boss Dies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 14, 2022
Brand Endorser Stephen "tWitch" Boss, perhaps best known as the DJ on Ell ...
- Disney Takes Counterintuitive Approach To 'Avatar' Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 13, 2022
For Disney to break even on the new "Avatar" film, the sequ ...
- Kate Hudson Taste-Tests Van Leeuwen Ice Cream Tied To 'Glass Onion' Movie
Marketing Daily, Steve Ellwanger - Tuesday, December 13, 2022
Hudson joins co-star Leslie Odom Jr. in trying to guess the ingredien ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- TV Legacy That Remains: What Gets Cut Next And What Stays On TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 6, 2022
Legacy pay TV services -- including new virtual pay TV services ...
- Warner Bros. Discovery Accelerates Email Personalization
Around the Net in Email, Ray Schultz - Monday, December 5, 2022
Warner Bros. Discovery has been working on a program to personalize ema ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- Pure Leaf Brings 'No Is Beautiful' Moment To Hallmark Christmas Movie
Marketing Daily, Steve Ellwanger - Thursday, December 1, 2022
Pure Leaf's brand platform also allows movie heroine to "let go ...
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
CBS led all broadcast networks in total day minutes viewed and ca ...
- Disney Enthusiasts Cheer CEO Shift, But Park Changes Are Not A Given
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 30, 2022
While Disney enthusiasts were not fans of the company's recently ousted C ...
- Ryan Reynolds Gets A New Model Of Himself
Marketing Daily, Todd Wasserman - Wednesday, November 30, 2022
In ad promoting Apple TV+'s Christmas movie "Spirited," star Will Ferrell tou ...
- Yum? HelloFresh Revives Buddy The Elf's Spaghetti-And-Sweets Mashup
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 30, 2022
"We're tapping into the fandom of the film while giving consumers ...
- Disney's New Direction Under Iger: A Dramatic Change Of Course Ahead?
TV Watch, Wayne Friedman - Thursday, December 1, 2022
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disn ...