- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
MediaDailyNews, Joe Mandese - Friday, October 21, 2022
"Of the 2,000 climate-related lawsuits ever filed, about a quarter of th ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- 'Don't Mess It Up,' California Destination Tells Visitors
MAD, Steve McClellan - Wednesday, October 19, 2022
Ads, from marketing agency The Shipyard for client Mammoth Lakes Tourism ur ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Nature Conservancy Pushes Benefits Of 'NYC Trees' In Sassy Campaign
MAD, Fern Siegel - Thursday, October 13, 2022
The OOH ads appear in bus shelters and other postings near t ...
- Hey Bezos, Bonaire Has A Mission For You
Mediapsssst, Richard Whitman - Friday, October 7, 2022
A new campaign from the Dutch Caribbean Island of Bonaire is raisi ...
- Wolff Olins Ups Environmental Offerings With Hargreaves Hire
MAD, Fern Siegel - Wednesday, October 5, 2022
The new creative director-strategic role enhances the consultancy's global focus on environment ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, October 5, 2022
New research shows that four hours of streaming generates roughly the sa ...
- IPG Revises Policy On Energy, Utility Clients
MAD, Steve McClellan - Friday, September 30, 2022
IPG said it was working with climate change consultant Planet + Purpo ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
- Project Everyone's Campaign Promotes 'World's' 17 Sustainable Development Goals
MAD, Fern Siegel - Monday, September 26, 2022
World leaders have pledged to achieve the sustainability goals by 2030. ...
- Shoppers For Sustainable Goods Face Greater Financial Pressures
Research Intelligencer, Robert Williams - Tuesday, September 27, 2022
Almost half of consumers worldwide said it was harder to act sustainab ...
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
Good-Loop has inked a partnership with Integral Ad Science that allows t ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- IPG Adds Sustainability Role To Its C-Suite, Taps Company Vet Gould To Fill It
MAD, Steve McClellan - Monday, September 19, 2022
Jemma Gould, a 20-year IPG veteran has led the holding company's environmenta ...
- Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
MediaDailyNews, Joe Mandese - Friday, September 16, 2022
The report, compiled by Congressional staffers for hearings on the subject th ...
- EV Charging Station Data Hits Search, Maps Through Uberall, Eco-Movement Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
The partnership lets electric vehicle (EV) charge point operators serve up onli ...
- Crypto Going Green? Ethereum 'Merge' Begins
Digital News Daily, Colin Kirkland - Wednesday, September 7, 2022
"The Merge" will move the Ethereum blockchain from proof-of-work, which consumes ...
- Google Airbrushed Environmental Impact In Search Flights Carbon Calculator, Experts Say
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
Google has made changes that affect the carbon calculator embedded in t ...
- From Carp To Copi: Can A Rebrand Finally Decimate Invasive Fish?
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2022
A new name may help Middle America learn to love eating t ...
- It's Time For A Change, And By That, I Mean A Crisis
Red, White & Blog, Joe Mandese - Friday, July 29, 2022
More than a decade since a delegation of ad pros met wi ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
RTBlog, Joe Mandese - Monday, July 25, 2022
I've never made a call like that, but based on last week ...
- GroupM Unveils Framework To Cut Ad Industry Carbon Emissions
MAD, Steve McClellan - Tuesday, July 19, 2022
The company says the framework is the first set of measurement methodologi ...
- Crude TV
TV Watch, Barry Friedman - Thursday, July 7, 2022
The oil and gas industry has spent more than $3.6 billion ...
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2022
The agency's "Uncertainty Report" draws on millions of signals to highlight t ...