- The Latest Pull In The Video Game Streaming Tug-Of-War
Digital News Daily, - Wednesday, February 5, 2020
For the first time in its history, YouTube Gaming has just announc ...
- Brand, Celebrity, and Sponsor Possibilities Continue to Grow With The Latest Fortnite Move
Digital News Daily, - Monday, January 20, 2020
Tyler "Ninja" Blevins has been one of the biggest (if not t ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode t ...
- BT Sponsors E-Sports Team
Around the Net In MAD London, Sean Hargrave - Monday, January 13, 2020
"Campaign" is reporting BT has joined a throng of major brands ...
- U.S. Navy Weighs Anchor, Lands In Digital Waters
TV Watch, Wayne Friedman - Friday, January 3, 2020
The U.S. Navy is moving all of its marketing efforts to digital/onli ...
- Sports Viewership Migrates To Connected Devices
Research Intelligencer, - Monday, December 16, 2019
Viewers are seeking out sports programming from over-the-top services amid a broad ...
- MassMutual Launches New NHL Creative, Thanksgiving Parade Float
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
NHL alumni Ed Olczyk and Dominic Moore will be on the MassMutu ...
- The 'Dirty Casuals' Of Gaming -- Understanding the Nuances Between Esports, Gaming, And Mobile Gaming
MediaDailyNews, - Monday, November 25, 2019
As more brands and advertisers look to the gaming world, it's importa ...
- Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming
Television News Daily, Wayne Friedman - Friday, November 22, 2019
Engine Media claims to be the "the world's first integrated news, gamin ...
- Telemundo Deportes Teams With ESR Esports For English-Language Content
Television News Daily, Fern Siegel - Friday, November 22, 2019
Telemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispan ...
- Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
MediaDailyNews, - Thursday, November 7, 2019
About a month ago, many were shocked to see Riot Games, creato ...
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
Television News Daily, Wayne Friedman - Tuesday, November 5, 2019
Turner and NBA Digital say they are launching the first sports leag ...
- Sneakers, Streaming And Soul: How Bobby Solez Built His Brand Through Gaming
MediaDailyNews, - Tuesday, October 15, 2019
Now, the greatest awareness of gaming comes from streamers. How can bran ...
- Finally Admitting There's 'Something There' With Esports: How Brands, Advertisers Foster Community In Esports
MediaDailyNews, - Wednesday, October 9, 2019
The effect of crowd mentality has a way of building a sen ...
- Let's Talk About What We're Talking About When We Talk About Esports
MediaDailyNews, - Friday, September 20, 2019
It's the time spent viewing video games that deserves greater attention ...
- There's More To Esports Than Just Esports
MediaDailyNews, - Monday, September 9, 2019
Have you heard about or seen "esports" proper? Probably not. But t ...
- Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021
MediaDailyNews, Ben Paro - Tuesday, December 18, 2018
With sports broadcasting rights up for grabs in 2021, it's important f ...
- Riot Games Evolves From 'Riot Game,' Brings New Opportunities In Gaming
MediaDailyNews, - Tuesday, October 22, 2019
Major esports and gaming companies are open to discussion with potential partne ...