- A Lesson From Obi-Wan And Anakin On Interruptive Ads In Video Games
Digital News Daily, - Wednesday, September 9, 2020
When it comes to interruptive ads in games, the resounding message fr ...
- Everything You Wanted To Know About Esports: Q&A With Zach Oscar
MediaDailyNews, Charlene Weisler - Wednesday, September 9, 2020
For example: Esports and gaming are NOT the same thing. ...
- TEGNA And Beasley Media Group Enhance Local Broadcast With Esports
Digital News Daily, - Wednesday, August 19, 2020
Over the past few years, TV networks have tested bringing esports a ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has tak ...
- Big-Name Entertainment Investments Continue To Pour Into Gaming
Digital News Daily, - Friday, August 7, 2020
Traditional sports teams are running esports competitions to engage fans, streamers a ...
- What VENN Launch Means For Gamers And Advertisers
Digital News Daily, - Tuesday, July 28, 2020
For its August 5 launch, VENN will be featured for free ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- How Sports Flipped Places With Online Game Sites
Research Intelligencer, Joe Mandese - Tuesday, July 28, 2020
When live sports events were suspended in late February due to concer ...
- How To Build On Esports' Current Momentum
Marketing Insider, Dan Conti - Friday, July 17, 2020
Among the tips to sustain the category's growth: Keep attracting fan-favorite athle ...
- Data Illumination In Gaming And Esports
Digital News Daily, - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. C ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- ha ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm
Digital News Daily, - Wednesday, June 24, 2020
Nicole Pike left Nielsen in mid-June to take up a position ...
- Tapping The Streaming Sports Advertising Opportunity Takes More Than Money
Advanced TV Insider, Karlene Lukovitz - Friday, June 19, 2020
Research shows that viewers have quite different expectations for advertising in t ...
- Riot's New Title 'Valorant': Should You Care?
Digital News Daily, - Friday, June 19, 2020
Riot is launching the "Ignition Series" weekend tournaments to kick off "Valoran ...
- Samsung Partners In League Of Legends Esports Event
Marketing Daily, P.J. Bednarski - Wednesday, June 10, 2020
This is the first LCS esports sponsorship for Samsung, which seems ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- Gucci Partners With Mobile Gaming Company For 'Tennis Clash'
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Italian luxury brand Gucci is partnering with Wildlife, mobile gaming company, ...
- Advertising Enters Video Games At A New Angle Through Esports
Digital News Daily, - Thursday, May 28, 2020
We're used to seeing banner ads around sports arenas. Riot Games a ...
- Twitch Launches An Esports Directory, Helping Solidify The Line Between Esports And Gaming
Digital News Daily, - Friday, May 15, 2020
Twitch has created a directory that separates out esports replays and li ...
- Almond Board Of California Targets Twitch Gamers
MAD, Larissa Faw - Thursday, May 14, 2020
The action-oriented banners, digital billboards and digital videos speak to this gami ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront seri ...
- Altice USA Says 'Relief' Coming To Sports TV Subscribers, Q1 Broadband Revenues Higher
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Altice says it had initial discussions with major sports networks focused n ...
- Traditional Sports Events And Fans Can Go Digital To Find Their Fix Via Esports
Digital News Daily, - Wednesday, April 29, 2020
"There's only one game in town, and it's online," says sports a ...
- Honda Presents NHL Player Gaming Challenge
Marketing Daily, Tanya Gazdik - Monday, April 27, 2020
The league's latest #HockeyAtHome event will feature 50 NHL players representing a ...
- Fortnite Brings Millions Together On Video Game For Live Music
Digital News Daily, - Tuesday, April 21, 2020
Fortnite levels up what it means to virtually connect fans with cultu ...
- Formula E Partners With UNICEF For Esports COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2020
The nine-week program will be showcased live across Formula E digital asset ...
- Getting Involved In Gaming And Esports -- Where To Begin
Digital News Daily, - Friday, April 10, 2020
Here are some thoughts on how to look into the gaming a ...
- Nike Offers Workout App Free For COVID-19 Homebound Consumers
AI & IoT Daily, Chuck Martin - Tuesday, March 24, 2020
The service includes studio-style streaming workouts, progressive training programs and expert ti ...
- In The Face Of Social Distancing/Shutdown, Gaming And Esports Hold Opportunity
Digital News Daily, - Wednesday, March 18, 2020
Sporting events can take on a different form and still engage fa ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT h ...