- Frederick's of Hollywood, Hard Rock Team Up
Marketing Daily, - Tuesday, May 11, 2010
The two are running an integrated marketing and media program that, p ...
- Norwegian Cruise Line's New 'Epic' Aims To Entertain
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
The Norwegian Epic, a balcony-laden ship that can sail with 4,100 passenger ...
- Macy's Celebrates Asian-Pacific Americans
Marketing Daily, - Friday, May 7, 2010
Macy's will host a "Celebrates You" series of events showcasing Asian-Pacific Americ ...
- Constellation Brands Targets Younger, Tech-Savvy Wine Drinkers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
Constellation Brands, the world's largest wine producer whose 75 labels include Robe ...
- Belle Tire Mobile Program Lifts Sales
Marketing Daily, - Thursday, May 6, 2010
Belle Tire recently added a mobile component to its traditional media bu ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Dearborn Celebration For T-Bird's 55th Anniversary In June
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Dairy Queen's Blizzard Mobile Tour Storms Buffet's Omaha
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
...
- Atari Partners To Promo 'Backyard Sports' Game
Marketing Daily, - Wednesday, April 28, 2010
Among the partners: Franklin Sports, whose products and logo will appear with ...
- NBA Goes Low-Tech With National Truck Tour
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Moto ...
- Festivals Are Increasingly Music To Marketers' Ears
Marketing Daily, Aaron Baar - Monday, April 26, 2010
"They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report ...
- Ford, GM Paying Out Rope At China Auto Show
Marketing Daily, Karl Greenberg - Monday, April 26, 2010
Ford's exhibition there, its largest to date, touts its forthcoming lineup ...
- PR Newswire Drives Grand-Am Race Car Sponsorship
MediaDailyNews, David Goetzl - Friday, April 23, 2010
A leading press release distributor has begun sponsoring a car in t ...
- Wedding Season: It's Not Just About the Couple
Engage:Millennials, Kristine Shine - Friday, April 23, 2010
Like everything these days, time and technology have changed the wedding indust ...
- Infiniti Targets Adventurous With Sensual Series
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Invitees are not culled from the lists of current Infiniti owners, b ...
- Lowe's Hosts Family-Friendly Earth Day Projects
Marketing Daily, - Thursday, April 15, 2010
The Earth Day event is part of its ongoing "Build and Gro ...
- Just An Online Minute... Good Housekeeping Celebrates 125 Years Of Dashing Determined Dames
Just An Online Minute, Kelly Samardak - Tuesday, April 13, 2010
Why didn't I take any women's studies courses in college? I g ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Mutual Of Omaha Kicks Off 'Aha' Moment Tour
Marketing Daily, Tanya Gazdik - Tuesday, April 6, 2010
Social media and PR are being used to promote the tour, sa ...
- At 100, Jantzen Stages A Fashion Splash
Marketing Daily, Sarah Mahoney - Friday, April 2, 2010
Besides showcasing imagery from the 1910s through today, it will also inclu ...
- Whole Foods Launches Earth Month Festival
Marketing Daily, Sarah Mahoney - Monday, March 29, 2010
It's a chance for Whole Foods -- a marketer that has nev ...
- Macy's Kicks Off Annual Flower Show
Marketing Daily, - Friday, March 26, 2010
With Easter just around the corner, it's time for Macy's to laun ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Citibank, Radio Disney Host Citi Field Event
Marketing Daily, - Monday, March 22, 2010
Citibank hosted a kid's day at Citi Field in New York. T ...
- Red Bull Air Races Give Cirrus Global Platform
Marketing Daily, Karlene Lukovitz - Friday, March 19, 2010
This year, Cirrus Aircraft will be a highly visible sponsor for a ...
- Comfort Inn, 'Essence' Team For Sweepstakes
Marketing Daily, - Wednesday, March 17, 2010
The "Family Affair Reunion Vacation" will allow the winner to take ni ...