- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- Bonnier Restructures Itself By Interests Instead Of Products
Publishers Daily, Ray Schultz - Wednesday, February 8, 2023
The publisher of "Yachting," "Cruising World," "Sailing World" and other outdoor sporti ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- eBay Partners With Notable Live For Sports Memorabilia NFTs
Digital News Daily, Colin Kirkland - Tuesday, January 31, 2023
Interactive, virtual events platform Notable Live has announced a new partnership wi ...
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23
Television News Daily, Wayne Friedman - Wednesday, February 1, 2023
Key execs from the MOC pushing alternative new currencies will appear ...
- NHL Hosts Fan Festival, All-Star Weekend
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2023
Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Gre ...
- David's Bridal, Launching New Platform, Takes On The Knot
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2023
The retailer hopes Pearl by David's will ease stress for couples ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Nissan Ariya Prepares For Pole-to-Pole Expedition
Marketing Daily, Tanya Gazdik - Monday, January 23, 2023
A modified Nissan Ariya e-4ORCE, due to be unveiled in February, wi ...
- Chevy E-Ray Corvette Debuts At Rockefeller Center
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The unveiling was timed to correspond with the 70th anniversary of t ...
- New Tool Enables Brands To Send Text Reminders Of Events, Sales
Email Marketing Daily, Ray Schultz - Tuesday, January 17, 2023
PostReminder provides a QR code that can also appear in email a ...
- Acura Expands Sundance Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The brand will host panels with partners including the NAACP and "T ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's Place
Television News Daily, Wayne Friedman - Friday, January 13, 2023
In a further move to compete with linear TV, Netflix will ...
- CES Recap: Tech Industry Recalibrates Following A Few Rough Months
MediaDailyNews, Richard Yao - Tuesday, January 10, 2023
LAS VEGAS -- After a fully virtual show in '21 and ...
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
MediaDailyNews, Joe Mandese - Friday, January 6, 2023
LAS VEGAS -- "There will be more walled gardens in the future ...
- Goodyear Creates Tire Art For Bowl Game
Marketing Daily, Tanya Gazdik - Friday, December 30, 2022
Standing 6-7 feet tall and weighing more than 500 pounds collectively, t ...
- Toyota Brings Back Chicago Auto Show Indoor Run
Marketing Daily, Tanya Gazdik - Friday, December 23, 2022
On hiatus since 2020, the Toyota Miles Per Hour Run will retu ...
- USPS New Forever Stamp To Feature Pets
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2022
News of the stamps is being shared on social media with t ...
- Upfront TV Presentations Facing Weak Engagement And ROI - Should They Be Cancelled?
TV Watch, Wayne Friedman - Friday, December 23, 2022
Are the sometimes entertaining TV upfront events now a cancelled TV serie ...
- Honda Brings Campaign To Life On Float
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Like the TV spot from RPA that influenced it, the float highligh ...
- Stodgy Carnegie Hall Is No Place For A 21st-Century Content Company
TVBlog, Adam Buckman - Thursday, December 22, 2022
Opened 131 years ago in 1891, Carnegie Hall is a 19th-century rel ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront Event
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
Paramount Global is making a dramatic move this year in abandoning i ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Metaverse And Web3 New Year's Predictions, With Flox Founder Jaie Genadt
Digital News Daily, Colin Kirkland - Tuesday, December 13, 2022
Jaie Genadt is co-founder of Flox, an emerging metaverse events platform design ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...