- Coca-Cola Will Test Artificial Intelligence To Enhance Creativity As It Resets Costa, BodyArmor
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
The Coca-Cola CEO cited "a bit of a bump in the roa ...
- Tractor Supply Tunes Country Music To Gen Z
Retail Insider, Sarah Mahoney - Wednesday, February 22, 2023
The retailer is teaming up with Opry Entertainment Group, looking for America ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- Toyota Grand Highlander, Subaru Crosstrek, VW Atlas Dominate Chicago Auto Show
Drive Time, Tanya Gazdik - Monday, February 20, 2023
At the recent Chicago Auto Show, Toyota led the way with t ...
- NBA All-Star Sponsors Include Hennessy, AT&T, Ruffles, Kia
Marketing Daily, Tanya Gazdik - Friday, February 17, 2023
Brands are planning a variety of in-person and remote marketing activations relat ...
- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2023
The star of Microsoft's event at its Los Angeles experience center w ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
TVBlog, Adam Buckman - Friday, February 10, 2023
The Super Bowl is the only American made-for-TV production capable of diverti ...
- Bonnier Restructures Itself By Interests Instead Of Products
Publishers Daily, Ray Schultz - Wednesday, February 8, 2023
The publisher of "Yachting," "Cruising World," "Sailing World" and other outdoor sporti ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
NBCU announced that iSpot and VideoAmp have been certified as currencies f ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
TV Watch, Joe Mandese - Wednesday, February 8, 2023
That's because it's actually going to measure the resonance of your ...
- eBay Partners With Notable Live For Sports Memorabilia NFTs
Digital News Daily, Colin Kirkland - Tuesday, January 31, 2023
Interactive, virtual events platform Notable Live has announced a new partnership wi ...
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23
Television News Daily, Wayne Friedman - Wednesday, February 1, 2023
Key execs from the MOC pushing alternative new currencies will appear ...
- NHL Hosts Fan Festival, All-Star Weekend
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2023
Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Gre ...
- David's Bridal, Launching New Platform, Takes On The Knot
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2023
The retailer hopes Pearl by David's will ease stress for couples ...
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
PolicyBlog, Wendy Davis - Thursday, January 26, 2023
"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw o ...
- Nissan Ariya Prepares For Pole-to-Pole Expedition
Marketing Daily, Tanya Gazdik - Monday, January 23, 2023
A modified Nissan Ariya e-4ORCE, due to be unveiled in February, wi ...
- Chevy E-Ray Corvette Debuts At Rockefeller Center
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The unveiling was timed to correspond with the 70th anniversary of t ...
- New Tool Enables Brands To Send Text Reminders Of Events, Sales
Email Marketing Daily, Ray Schultz - Tuesday, January 17, 2023
PostReminder provides a QR code that can also appear in email a ...
- Acura Expands Sundance Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The brand will host panels with partners including the NAACP and "T ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Netflix's Upfront Week Presentation Looks To Boost Ad Business, Takes CBS's Place
Television News Daily, Wayne Friedman - Friday, January 13, 2023
In a further move to compete with linear TV, Netflix will ...
- CES Recap: Tech Industry Recalibrates Following A Few Rough Months
MediaDailyNews, Richard Yao - Tuesday, January 10, 2023
LAS VEGAS -- After a fully virtual show in '21 and ...
- OMD CES Panel: Prep For Explosion Of 'Walled Gardens,' Why It Will Be A Good Thing
MediaDailyNews, Joe Mandese - Friday, January 6, 2023
LAS VEGAS -- "There will be more walled gardens in the future ...
- Goodyear Creates Tire Art For Bowl Game
Marketing Daily, Tanya Gazdik - Friday, December 30, 2022
Standing 6-7 feet tall and weighing more than 500 pounds collectively, t ...
- Toyota Brings Back Chicago Auto Show Indoor Run
Marketing Daily, Tanya Gazdik - Friday, December 23, 2022
On hiatus since 2020, the Toyota Miles Per Hour Run will retu ...
- USPS New Forever Stamp To Feature Pets
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2022
News of the stamps is being shared on social media with t ...