- Kia Unveils EV9 Three-Row Electric Vehicle
Drive Time, Tanya Gazdik - Monday, April 10, 2023
Kia's Russell Wager called the EV9 "the latest evidence of our brand ...
- Top CMOs 'Spooked' About Musk's Coming MMA Appearance
Digital News Daily, Karlene Lukovitz - Friday, April 7, 2023
An email string reveals ambivalence, particularly in light of Twitter's Elon Musk ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- Walmart Outlines New Growth Strategy, Reopens Store After Latest Tragedy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
The retail giant revealed how automation would boost sales by $130 billi ...
- NBCU 'Pacing Well Ahead' For Paris Summer 2024 Olympics Ad Sales
Television News Daily, Wayne Friedman - Tuesday, April 4, 2023
Despite uncertainty in the national TV marketplace, NBCU says its ad sal ...
- YouTube Continues Coachella Coverage, Adds 3 More Stages To Livestream
Digital News Daily, Colin Kirkland - Monday, April 3, 2023
YouTube will double its free live coverage and plans to broadcast a ...
- It's Up To You, New York, New York
Drive Time, Tanya Gazdik - Monday, April 3, 2023
Timed to open to the public on Good Friday, media days a ...
- Prime Time For Netflix As Upfront/NewFront Schedules Take Shape
TVBlog, Adam Buckman - Monday, April 3, 2023
Of the seven companies that have elbowed their way into next month ...
- BMW Adds EVs To Ultimate Driving Experience
Marketing Daily, Tanya Gazdik - Sunday, March 26, 2023
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i ...
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possibl ...
- Webinar Engagement Rose Last Year, Attendees Signed Up Earlier Than In 2021
Email Marketing Daily, Ray Schultz - Friday, March 24, 2023
Engagement for webinars is increasing, and has returned to pre-pandemic levels, ON ...
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Adobe previewed technology on Wednesday evening for the fashion and retail industri ...
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
To help businesses get discovered and be remembered, Instagram is rolling o ...
- Baidu's Answer To ChatGPT Falls Flat In Demo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Baidu CEO Robin Li said on Thursday that Ernie is the resu ...
- Tubi To Hold Pre-Upfront Event For Advertisers
Digital News Daily, Karlene Lukovitz - Thursday, March 16, 2023
Tubi may tout having reached a 1% share of U.S. streaming/TV usag ...
- Wine Spectator Partners With Palm Beach Food & Wine Festival
Publishers Daily, Ray Schultz - Wednesday, March 15, 2023
The Els for Autism Foundation, co-founded by editor Marvin R. Shanken, wi ...
- Spotify Redesign Features TikTok-like Feed, More Podcasts, Recommendations
Digital News Daily, Colin Kirkland - Thursday, March 9, 2023
Spotify announced new features and its platform redesign Wednesday at its Stre ...
- Flox Appoints Experiential Marketing Leader Brian Diamond North America CEO
Digital News Daily, Colin Kirkland - Wednesday, March 8, 2023
Virtual events platform Flox has announced the appointment of Brian Diamond ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Fox Sets Live Upfront Presentation For May 15
Television News Daily, Wayne Friedman - Thursday, February 23, 2023
Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- Coca-Cola Will Test Artificial Intelligence To Enhance Creativity As It Resets Costa, BodyArmor
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
The Coca-Cola CEO cited "a bit of a bump in the roa ...
- Tractor Supply Tunes Country Music To Gen Z
Retail Insider, Sarah Mahoney - Wednesday, February 22, 2023
The retailer is teaming up with Opry Entertainment Group, looking for America ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%
Television News Daily, Wayne Friedman - Tuesday, February 21, 2023
A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- Toyota Grand Highlander, Subaru Crosstrek, VW Atlas Dominate Chicago Auto Show
Drive Time, Tanya Gazdik - Monday, February 20, 2023
At the recent Chicago Auto Show, Toyota led the way with t ...
- NBA All-Star Sponsors Include Hennessy, AT&T, Ruffles, Kia
Marketing Daily, Tanya Gazdik - Friday, February 17, 2023
Brands are planning a variety of in-person and remote marketing activations relat ...
- Kia Preps NBA All-Star Effort
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2023
The activation was Inspired by Kia's campaign "Legends of the Driveway" fr ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
"We're estimating 10% productivity savings over three years. That translates to $ ...
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2023
The star of Microsoft's event at its Los Angeles experience center w ...
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...