- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Conde Nast Announces New Cultural Products For Advertisers
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
The lineup includes streaming video and a new consulting service. ...
- Ford Teases Ranger During Kentucky Derby
Marketing Daily, Tanya Gazdik - Sunday, May 7, 2023
A 15-second teaser aired Saturday during the Kentucky Derby both on scree ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Bentley Supplies Cushions For Royal Coronation
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
The luxury automaker used cutting-edge technology to digitize the special coronation embl ...
- BMW Returns As Cannes Film Festival Sponsor
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
BMW's electrified fleet will whisk guests through Cannes traffic in almost comple ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Disney has teamed with Innovid to enable actionable insights in digital a ...
- Weird Charlie Collier's 'Newfront Uptime'
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
Asked what has been most interesting to see at the newfronts ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- How REI Used Web Data To Help Target Product Emails
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
REI used outside data to reach customers trying new outdoor activities duri ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Panelists Describe AI Use Cases -- And Drawbacks
Email Marketing Daily, Ray Schultz - Thursday, April 27, 2023
JOANN Fabrics, AdoreMe, and Abercrombie & Kent are testing ChatGPT and findi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Paramount's Fahey Rush: We're Halfway Through Our Upfront - Dinners, That Is
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
How do you NOT get to Carnegie Hall, if you're Paramount's upfro ...
- Vevo Newfront To Feature Live Performance By J Balvin
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
Vevo's newfront presentation May 4 appropriately will conclude with a live performan ...
- Hearst Magazines To Host Virtual Event On Sustainability
Publishers Daily, Ray Schultz - Tuesday, April 25, 2023
The Future of Eco-Conscious Living Summit takes place this week. ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
MediaPost Live, Joe Mandese - Monday, April 24, 2023
The speakers, which include many notable shes and at least two he ...
- Will Upfront 2028-29 Be IRL?
RTBlog, Joe Mandese - Monday, April 24, 2023
One thing's for sure: MediaPost's Outfront Forum in New York City th ...
- For Your Consideration: New 'Front' Names Inspired by Upfronts, NewFronts
TVBlog, Adam Buckman - Monday, April 24, 2023
Until now, no one has come up with any other new "Fron ...
- BMW Returns To Coachella
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
The automaker will use the event to launch the 738-horsepower plug-in hybr ...
- Honda Campus All-Star Challenge Returns To In-Person Competition
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
The longstanding academic competition, with finals scheduled for April 20-21, lets HB ...
- Big Streamer, Small Theater: Sizing Up The Upfront Venues
TVBlog, Adam Buckman - Friday, April 21, 2023
Netflix, the world's largest streaming service, will hold its very first Upfro ...
- Snapchat+ Subscription Option Now Has 3M Subscribers
Digital News Daily, Colin Kirkland - Wednesday, April 19, 2023
Snapchat+ is outperforming other social giants' paid options like Twitter Blue, whi ...
- Digitas: We're Taking Our NewFront Private
MediaDailyNews, Joe Mandese - Thursday, April 20, 2023
Declining to comment on why it pulled out of this year's I ...