- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- Being There
MediaDailyNews, Joe Mandese - Wednesday, June 21, 2023
CANNES -- "Cannes is back!," Jon Bond proclaimed in an Instagram po ...
- Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital Signage
Television News Daily, Wayne Friedman - Friday, June 16, 2023
The theater that has been home to the Emmy Awards, American Mus ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- Detroit Auto Show Promises More Brands, EV Education
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 11, 2023
This fall's Detroit auto show will feature displays by twice as ma ...
- Despite Anti-LGBTQ Threats, Brands Still Mark Pride Month
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, June 11, 2023
With drag under attack in much of the country, H&M celebrates Pri ...
- Integrate Launches App For Capturing Third-Party B2B Event Data
Email Marketing Daily, Ray Schultz - Monday, June 5, 2023
The company says marketers face difficulties in connecting leads and related d ...
- Hyundai Honors Military, First Responders During Memorial Day Event
Marketing Daily, Tanya Gazdik - Monday, May 29, 2023
The automaker is donating $50,000 to Folds of Honor to provide scholarshi ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 30, 2023
Microsoft Ads will begin to collect additional website data through its Univers ...
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...
- Volkswagen Bus First Vehicle To Get 'Day' Status
Marketing Daily, Tanya Gazdik - Friday, May 19, 2023
The inaugural celebration for International Volkswagen Bus Day is June 2 ...
- Tesla Shareholders Support Musk's Plans To Advertise
Marketing Daily, Tanya Gazdik - Thursday, May 18, 2023
The brand's first stop in its advertising run is an experiential eve ...
- CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'
Television News Daily, Wayne Friedman - Thursday, May 18, 2023
The CW has loaded up on unscripted as well as more script ...
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
TVBlog, Adam Buckman - Thursday, May 18, 2023
Unscripted stars crossed picket lines outside the Upfront venues, while the script ...
- How To Stage A Disney Upfront, In 39 Seconds
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2023
Well, that's the time-lapse video version in this article. The real-time versi ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- Vogue's Met Gala Pulled Record Traffic This Year
Publishers Daily, Ray Schultz - Monday, May 15, 2023
Red Carpet Gallery ranks as Vogue's most ready story of all t ...
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, th ...
- How The Upfronts Took A Backseat
MediaPost Live, Adam Buckman - Friday, May 12, 2023
If the recent past is any indication, the broadcast networks will g ...
- When Upfronts Took No Prisoners
MediaPost Live, Joe Mandese - Friday, May 12, 2023
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Google Highlights 'Supercharged' Search At I/O Developers Conference
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2023
Google announced a new integrated search-results page, with an AI snapshot ...
- Conde Nast Announces New Cultural Products For Advertisers
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
The lineup includes streaming video and a new consulting service. ...
- Ford Teases Ranger During Kentucky Derby
Marketing Daily, Tanya Gazdik - Sunday, May 7, 2023
A 15-second teaser aired Saturday during the Kentucky Derby both on scree ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Bentley Supplies Cushions For Royal Coronation
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
The luxury automaker used cutting-edge technology to digitize the special coronation embl ...
- BMW Returns As Cannes Film Festival Sponsor
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
BMW's electrified fleet will whisk guests through Cannes traffic in almost comple ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Disney has teamed with Innovid to enable actionable insights in digital a ...