Pretty much every Gen Xer had a pair
of the iconic "Off The Wall" Checkerboard pattern slip-on Vans shoes. They were an 80s staple from the film “Fast Times at Ridgemont High” and worn by mallrats nationwide.
Fat Tire beer captures that 80s nostalgic feel in the designs of its new capsule clothing collection, in a partnership with Vans.
The Summer collection includes the Vans Classic Slip-On Checkerboard Shoes featuring a custom Fat Tire design. The line also includes a coordinating hat, socks and a cooler, and is now available for preorder at DrinkFatTire.com while supplies last.
"Like Fat Tire, Vans speaks to those who appreciate authentic, quality products and identify with our respective roots as originators," said Fat Tire brand manager Taylor Boyd in a release. "This collaboration celebrates those qualities, and we're excited for beer lovers to see a fellow icon in the beer aisle this summer."
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The brands will host several co-events across the country this summer to promote the collaboration, including a performance from skateboarder and musician Ray Barbee and attendance from Vans athletes in Denver on Friday, July 26. The show is free to the public and will also feature more live music, custom merchandise, a DIY art station and a free beer for those who show up wearing Vans.
In New York City on August 19, the brands will host a dinner and performance with musician Annie Dirusso. Tickets for the event are available through Eventbrite.Fat Tire will donate proceeds from beer sold to benefit Sustainable Coastlines Hawaii, a grassroots non-profit dedicated to inspiring communities to care for our oceans and beaches.