- P&G's Pritchard Kicks Off ANA Masters of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
"Growing markets is about creating business versus taking business from others," sa ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Butterball Turkey Joins Bumble In Push For Holiday 'Togetherness'
MediaDailyNews, Colin Kirkland - Wednesday, October 18, 2023
Through the #FindYourTable initiative, both companies plan to launch in-person and virtu ...
- Stellantis Cancels CES Plans Due To UAW Strike
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
The automaker says it is "executing comprehensive countermeasures to mitigate financial impac ...
- Toyota, Gatorade Return As Women Sports Summit Sponsors
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Toyota will announce its eighth class of "Everyday Heroes," which honors organizatio ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- Rebelle Rally Shows Off Vehicle, Contestant Chops
Marketing Daily, Tanya Gazdik - Monday, October 9, 2023
The competition vehicles are stock manufacturer trucks, SUVs and crossovers. The ral ...
- Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
MediaDailyNews, Colin Kirkland - Friday, October 6, 2023
During Advertising Week New York, Snapchat will be showing a Halloween-inspired immersi ...
- Spotify Redesigns Artist Profiles For Stronger Fan Connection
MediaDailyNews, Colin Kirkland - Thursday, October 5, 2023
The new profiles organize music, concerts, merch and social media-like clips und ...
- LA Auto Show Features Kevin Hart Car Collection
Marketing Daily, Tanya Gazdik - Thursday, September 21, 2023
The intersection of lifestyle and the latest offerings from top manufacturers wi ...
- Detroit Auto Show Aims To Engage Consumers
Drive Time, Tanya Gazdik - Monday, September 18, 2023
There are a number of educational and experiential elements to this au ...
- Jeep, Merrell Partner For Hiking Boots Reveal At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
"The craftsmanship you expect, know, and love in our vehicles is match ...
- Tesla Returns To Detroit Auto Show
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 11, 2023
Consumers will get a first look at some of America’s favorite car ...
- Jaguar Land Rover Honors Queen At Goodwood Revival
Marketing Daily, Tanya Gazdik - Monday, September 11, 2023
JLR has long had an ongoing association with the royal family a ...
- Lions Owner Ascential Announces C-Suite Changes
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
CFO Paul Harrison will leave the company at the end of t ...
- Dreaming It Up: Tools On Tap At Dreamforce
Email Insider, Ray Schultz - Friday, September 8, 2023
At Salesforce's Dreamforce conference, Validity will outline enhancements to its DemandTools prod ...
- Generative AI Still Needs Your Creativity
Media Insider, Kaila Colbin - Friday, September 8, 2023
If your offering is about giving others the ability to create, havi ...
- Virtual-Only Industry Events Show No Sign Of Abatement
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
Based on an analysis of data from the DBC Industry Calendar, t ...
- Mini USA Plans Annual Owner Events
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2023
This year's "Mini Together" Oct. 21 event will feature an app-based adventu ...
- Clash Of Republican Battle Bots Raises Usual Debate Questions
TVBlog, Adam Buckman - Wednesday, August 30, 2023
The 2024 presidential campaign debates have arrived, and so has the quadrenni ...
- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...
- Dodge, Jay Leno Partner On Co-Branded Car Products
Marketing Daily, Tanya Gazdik - Monday, August 21, 2023
Dodge CEO Tim Kuniskis and Leno drove Detroit's Woodward Cruise in ...
- Study: Retail Budgets Are Flat, With Declines In Digital Spending
Retail Insider, Sarah Mahoney - Wednesday, August 16, 2023
Even as CMOs at the largest companies increase spending, they're paring ba ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- TikTok Launches Live 'Gimme The Mic' Talent Competition
Digital News Daily, Colin Kirkland - Tuesday, August 8, 2023
Extending its live in-app music push, the competition is intended to he ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- NASCAR Races Toward Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2023
NASCAR managing director of event experience Michael Verlatti realized data could he ...
- Live Music And Recording Brands: Are TV Ads Still A Thing?
TV Watch, Wayne Friedman - Tuesday, August 1, 2023
Live music concerts continue to rocket upward in terms of revenue a ...
- The Knot Wedding Site Accused Of Dishonesty
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 25, 2023
The Knot wedding registry site is being accused of taking advantage ...