- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...
- Dodge, Jay Leno Partner On Co-Branded Car Products
Marketing Daily, Tanya Gazdik - Monday, August 21, 2023
Dodge CEO Tim Kuniskis and Leno drove Detroit's Woodward Cruise in ...
- Study: Retail Budgets Are Flat, With Declines In Digital Spending
Retail Insider, Sarah Mahoney - Wednesday, August 16, 2023
Even as CMOs at the largest companies increase spending, they're paring ba ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- TikTok Launches Live 'Gimme The Mic' Talent Competition
Digital News Daily, Colin Kirkland - Tuesday, August 8, 2023
Extending its live in-app music push, the competition is intended to he ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- From Low-Brow to Luxury, Automakers Gear Up For Events
Marketing Daily, Tanya Gazdik - Monday, July 31, 2023
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumer ...
- NASCAR Races Toward Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2023
NASCAR managing director of event experience Michael Verlatti realized data could he ...
- Live Music And Recording Brands: Are TV Ads Still A Thing?
TV Watch, Wayne Friedman - Tuesday, August 1, 2023
Live music concerts continue to rocket upward in terms of revenue a ...
- The Knot Wedding Site Accused Of Dishonesty
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 25, 2023
The Knot wedding registry site is being accused of taking advantage ...
- Superplastic Brand Launches Record Label, Signs 3D Animated Hip-Hop Duo
Digital News Daily, Colin Kirkland - Tuesday, July 25, 2023
Character design studio Superplastic has launched Superplastic Records with Virgin Music v ...
- Healthcare Summit Set For Kyiv This Fall
Marketing Daily, Les Luchter - Sunday, July 23, 2023
The International Healthcare Summit will feature discussions on "medical innovation, education, a ...
- Can The Pan Am Games Survive?
MediaDailyNews, Tony Jarvis - Thursday, July 20, 2023
With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- Prairie Organic Spirits Hosts Event for 'Conscious Cocktailers'
Marketing Daily, Danielle Oster - Wednesday, July 19, 2023
At the Minneapolis event, the brand served sustainable cocktails incorporating local ingredien ...
- Microsoft Launches Vector Search In Preview
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
In preview through Azure Cognitive search, Vector Search uses machine learning ...
- Gmail Debuts Calendar And Event Tool: Report
Email Marketing Daily, Ray Schultz - Wednesday, July 12, 2023
The new icon will feature two options: "Create and event" and "Off ...
- Ryan Elliott Named As COO Of James G. Elliott Co.
Publishers Daily, Ray Schultz - Tuesday, July 11, 2023
Ad veteran Elliott joins outsourced media firm founded by his father ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...
- Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
MediaDailyNews, Joe Mandese - Monday, June 26, 2023
In terms of sentiment, the conversations were mostly positive (57%), followed ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- Being There
MediaDailyNews, Joe Mandese - Wednesday, June 21, 2023
CANNES -- "Cannes is back!," Jon Bond proclaimed in an Instagram po ...
- Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital Signage
Television News Daily, Wayne Friedman - Friday, June 16, 2023
The theater that has been home to the Emmy Awards, American Mus ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- Detroit Auto Show Promises More Brands, EV Education
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 11, 2023
This fall's Detroit auto show will feature displays by twice as ma ...
- Despite Anti-LGBTQ Threats, Brands Still Mark Pride Month
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, June 11, 2023
With drag under attack in much of the country, H&M celebrates Pri ...
- Integrate Launches App For Capturing Third-Party B2B Event Data
Email Marketing Daily, Ray Schultz - Monday, June 5, 2023
The company says marketers face difficulties in connecting leads and related d ...
- Hyundai Honors Military, First Responders During Memorial Day Event
Marketing Daily, Tanya Gazdik - Monday, May 29, 2023
The automaker is donating $50,000 to Folds of Honor to provide scholarshi ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 30, 2023
Microsoft Ads will begin to collect additional website data through its Univers ...
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...