- Upfront TV Presentations Facing Weak Engagement And ROI - Should They Be Cancelled?
TV Watch, Wayne Friedman - Friday, December 23, 2022
Are the sometimes entertaining TV upfront events now a cancelled TV serie ...
- Honda Brings Campaign To Life On Float
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Like the TV spot from RPA that influenced it, the float highligh ...
- Stodgy Carnegie Hall Is No Place For A 21st-Century Content Company
TVBlog, Adam Buckman - Thursday, December 22, 2022
Opened 131 years ago in 1891, Carnegie Hall is a 19th-century rel ...
- Metaverse And Web3 New Year's Predictions From Dubit's Andrew Douthwaite
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaver ...
- Subaru, Powdr Bring Back WinterFest
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2022
The annual event, which was first held in 1995, was cancelled ...
- Paramount Global Scraps Long-Time Carnegie Hall Upfront Event
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
Paramount Global is making a dramatic move this year in abandoning i ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Metaverse And Web3 New Year's Predictions, With Flox Founder Jaie Genadt
Digital News Daily, Colin Kirkland - Tuesday, December 13, 2022
Jaie Genadt is co-founder of Flox, an emerging metaverse events platform design ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Miami Art Week Attracts Automakers Including Porsche, Lincoln
Drive Time, Tanya Gazdik - Monday, December 5, 2022
Porsche launched a brand experience in the digital world and unveiled i ...
- Digital Helps Drive $1 Billion In Revenue For Future Publishing
Publishers Daily, Ray Schultz - Saturday, December 3, 2022
U.S. growth hits 55% YoY, thanks in part to The Week a ...
- See This Year's Macy's Parade In The Metaverse
Digital News Daily, Colin Kirkland - Wednesday, November 23, 2022
Fans can vote for their favorite creators, helping virtual designs become re ...
- Ford Sponsors Thanksgiving Parade Float
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2022
Themed "Powering the Community," it aims to capture the automaker's impact a ...
- Meta Doubles Down On Messaging, Expands WhatsApp Business Features
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
At the first WhatsApp Business Summit, Mark Zuckerberg said business messaging ...
- Los Angeles Auto Show Feels Almost Pre-Pandemic
Drive Time, Tanya Gazdik - Monday, November 21, 2022
This year's Automobility LA makes a strong case that auto shows a ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- More Marketers Plan For In-Person Events In 2023
Research Intelligencer, Robert Williams - Wednesday, November 9, 2022
Slightly fewer marketers are planning for virtual events, while hybrid events ho ...
- Google's Mueller Predicts Future Strength Of Backlinks As A Ranking Factor
Performance Marketing Insider, Laurie Sullivan - Friday, November 4, 2022
Google Search Advocate John Mueller predicted the strength of backlinks as ...
- LA Clippers To Offer Stadium Tech Experience
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 1, 2022
The Los Angeles Clippers will offer fans a more tech-filled experience ...
- Kia Launches Global Effort Tied To FIFA World Cup 2022
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2022
The effort includes a social media campaign, #KiaInspireTogether, encouraging fans to crea ...
- Crazed Fans Promote SeatGeek In First National Work
MAD, Fern Siegel - Tuesday, October 25, 2022
The goal is to build brand visibility, which faces still competition fr ...
- Hyundai Reaches Younger Audience With Festival Activation
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2022
The Hyundai Ioniq 5 electric vehicle on display was converted into ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Lexus Reimagines Dorothy's Red Slippers With Help From Designer
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2022
The special wheel adornments were revealed Wednesday night at the "W Magazin ...
- Mitsubishi To Debut Outlander PHEV On YouTube
Marketing Daily, Tanya Gazdik - Tuesday, October 11, 2022
This is "more than just a launch, this is a milestone f ...
- Land Rover, Chase Create 'Destination Defender'
Drive Time, Tanya Gazdik - Monday, October 10, 2022
When I recently drove a Defender, the vehicle proved to be mo ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Honda, Nissan, Hyundai Send Vehicles To Rally
Marketing Daily, Tanya Gazdik - Thursday, October 6, 2022
The 2023 Honda Pilot TrailSport will make its first public appearance th ...