- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Miami Art Week Attracts Automakers Including Porsche, Lincoln
Drive Time, Tanya Gazdik - Monday, December 5, 2022
Porsche launched a brand experience in the digital world and unveiled i ...
- Digital Helps Drive $1 Billion In Revenue For Future Publishing
Publishers Daily, Ray Schultz - Saturday, December 3, 2022
U.S. growth hits 55% YoY, thanks in part to The Week a ...
- See This Year's Macy's Parade In The Metaverse
Digital News Daily, Colin Kirkland - Wednesday, November 23, 2022
Fans can vote for their favorite creators, helping virtual designs become re ...
- Ford Sponsors Thanksgiving Parade Float
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2022
Themed "Powering the Community," it aims to capture the automaker's impact a ...
- Meta Doubles Down On Messaging, Expands WhatsApp Business Features
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
At the first WhatsApp Business Summit, Mark Zuckerberg said business messaging ...
- Los Angeles Auto Show Feels Almost Pre-Pandemic
Drive Time, Tanya Gazdik - Monday, November 21, 2022
This year's Automobility LA makes a strong case that auto shows a ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- More Marketers Plan For In-Person Events In 2023
Research Intelligencer, Robert Williams - Wednesday, November 9, 2022
Slightly fewer marketers are planning for virtual events, while hybrid events ho ...
- Google's Mueller Predicts Future Strength Of Backlinks As A Ranking Factor
Performance Marketing Insider, Laurie Sullivan - Friday, November 4, 2022
Google Search Advocate John Mueller predicted the strength of backlinks as ...
- LA Clippers To Offer Stadium Tech Experience
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 1, 2022
The Los Angeles Clippers will offer fans a more tech-filled experience ...
- Kia Launches Global Effort Tied To FIFA World Cup 2022
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2022
The effort includes a social media campaign, #KiaInspireTogether, encouraging fans to crea ...
- Crazed Fans Promote SeatGeek In First National Work
MAD, Fern Siegel - Tuesday, October 25, 2022
The goal is to build brand visibility, which faces still competition fr ...
- Hyundai Reaches Younger Audience With Festival Activation
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2022
The Hyundai Ioniq 5 electric vehicle on display was converted into ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Lexus Reimagines Dorothy's Red Slippers With Help From Designer
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2022
The special wheel adornments were revealed Wednesday night at the "W Magazin ...
- Mitsubishi To Debut Outlander PHEV On YouTube
Marketing Daily, Tanya Gazdik - Tuesday, October 11, 2022
This is "more than just a launch, this is a milestone f ...
- Land Rover, Chase Create 'Destination Defender'
Drive Time, Tanya Gazdik - Monday, October 10, 2022
When I recently drove a Defender, the vehicle proved to be mo ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Honda, Nissan, Hyundai Send Vehicles To Rally
Marketing Daily, Tanya Gazdik - Thursday, October 6, 2022
The 2023 Honda Pilot TrailSport will make its first public appearance th ...
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The Institute for Advertising Ethics will hold two events -- one t ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Genesis Gets Huge Traction With Vogue World, Fashion Week
Drive Time, Tanya Gazdik - Monday, October 3, 2022
More than 1.25 million viewers saw a cut-down of the Genesis G ...
- Google Focuses On Making Search More Visual For The TikTok Era
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Google on Wednesday at its Search On event showed how advancements ...
- Detroit Auto Show Is Perfect Consumer Show
Drive Time, Tanya Gazdik - Monday, September 19, 2022
About 78% of consumers in the Detroit Designated Market Area purchase vehicl ...
- Vivid Seats 'Rewards' Fan Dreams In Latest Brand Campaign
MAD, Fern Siegel - Friday, September 23, 2022
The integrated campaign connects Vivid Seats with the No. 11, so fa ...
- Slack Debuts New Automation Tools At Dreamforce
Email Marketing Daily, Ray Schultz - Friday, September 23, 2022
The new offerings are called Slack canvas and Slack huddle. ...
- Salesforce Debuts Genie, Tool For Unifying Real-Time Data
Email Marketing Daily, Ray Schultz - Tuesday, September 20, 2022
Salesforce has kicked off its 2022 Dreamforce conference with the debut ...
- Ford Debuts Mustang At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Sunday, September 18, 2022
Ford's Lincoln division also used the show to unveil the 2023 Linco ...