As some TV-based media companies make major business cutbacks amidst concerns over a recessionary economy, Fox Corp. has joined a smaller group of companies in holding an in-person upfront programming/advertising presentation on May 15, 2023.
Fox says it will show off a “full portfolio” of its sports, entertainment, news and streaming platforms at a new venue -- the Manhattan Center -- with a new format for a live stage presentation.
The in-person event will “connect with our clients in the most meaningful way, by showcasing the value of Fox's best-in-class portfolio and its ability to innovate and engage with a wide array of consumers,” explains Marianne Gambelli, president of advertising sales for Fox, in a release.
In late December, Paramount Global decided to forego its longtime glamorous upfront presentation held at Carnegie Hall, which has featured the CBS Television Network.
Company executives said the move comes amid changing tougher TV-streaming economic conditions, and that it would focus on smaller meetings with media agency executives and advertising clients.
However, other companies are going ahead with live upfront events -- including, for the first time, Netflix, which will be making its presentation on Wednesday, May 17 at 5 p.m. at the Paris Theater in New York -- the same day and time that Paramount Global's CBS Television Network has had its upfront meetings.
Just days before Paramount's announcement, NBCUniversal said it would return to its usual upfront presentation day on Monday, May 15 at Radio City Music Hall.
In late January, Walt Disney said it will host an upfront event on May 16 at New York's Javits Center.
Warner Bros Discovery said it will return to The Theater at Madison Square Garden for its upfront event on May 17.
Media Matters will try and bully ad companies not to put ads on Fox they have a bias against Fox largely Fox News. Will not be surprised if Media Matters goes with signs in large cities as has been reported on Media Post about Fox News just for attention is all.