- ABM Rebrands As Connectiv
Publishers Daily, Erik Sass - Thursday, November 12, 2015
ABM is getting a new name, Connectiv, the business-to-business media industry organizati ...
- Sports, Live Events Boost Q3 TV Ad Sales
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2015
Sports and live event TV is contributing to a slight increase ...
- Stanza Records How NFL Fans Use Mobile
Mobile Marketing Daily, Ben Frederick - Monday, November 9, 2015
Stanza, a company that helps organizations connect with their audience's calendars wi ...
- Maximize Your Conference Experience - Don't Just Show Up!
Online Spin, Cory Treffiletti - Wednesday, October 28, 2015
How do you get the most out of a conference? That's ...
- 'NYT' Joins Forces with Hyatt for TasteMasters
Around the Net In Publishing, Erik Sass - Monday, October 19, 2015
The 'New York Times' and Park Hyatt Hotels are joining forces f ...
- 'Essence' Brings Essence Festival to South Africa
Around the Net In Publishing, Erik Sass - Thursday, October 15, 2015
Time Inc.'s 'Essence' magazine is expanding its high-profile Essence Festival franchise oversea ...
- Winemaker Preps For PGA Events
Marketing Daily, Tanya Gazdik - Monday, October 12, 2015
The E&J Gallo winery is planning localized tournament support, including on-site wi ...
- This New York Agency Will Bust Ass All Night Producing Pro Bono Work For CreateAthon
Mediapsssst, Richard Whitman - Tuesday, October 6, 2015
It's always nice to see ad agencies do their part when ...
- The 10 People You Meet At Trade Shows
Social Media Insider, Aaron Goldman - Wednesday, September 30, 2015
In my last column, "If Social Networks Were Real People," I introduc ...
- Newspapers Get Smart With One Day University
Publishers Daily, Erik Sass - Monday, August 24, 2015
Dozens of newspapers across the U.S. have partnered with One Day Universit ...
- Economist Plans Global LGBT Conference
The Daily Blog, Erik Sass - Monday, August 24, 2015
The Economist is preparing to launch a new global conference about LG ...
- TEN Launches New Roadkill Mag, Events, Web Site
MediaDailyNews, Erik Sass - Wednesday, August 5, 2015
TEN is building on Roadkill's online-video momentum with millennial males with t ...
- Microsoft Bing Taps Interana To Analyze Search Trends, Patterns In Event Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
The need to analyze the massive amounts of clickstream event data th ...
- Petrol Advertising, 48 Communications Help Nerd Machine Celebrate Comic-Con
MAD, Larissa Faw - Monday, July 13, 2015
This year, ad agency Petrol Advertising signed on as promotions and manageme ...
- Comic-Con: It's All About 'Star Wars'
MAD, Larissa Faw - Friday, July 10, 2015
"Star Wars: The Force Awakens" is generating more than three times t ...
- Comic-Con 2015 Preview: It's a VR World, We're Just (Passively) Living In It
MediaDailyNews, Jeremy Duimstra - Thursday, July 9, 2015
So it's pretty much pop-culture Christmas + SXSW in San Diego th ...
- Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering
Real-Time Daily, Tyler Loechner - Tuesday, July 7, 2015
Live Nation, a live events promotion company that entered the programmatic are ...
- Wimbledon Aims To Put Data Into Context
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Wimbledon is looking to use the vast amounts of data collected ...
- Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels
SearchBlog, Laurie Sullivan - Monday, June 15, 2015
Mobile search isn't easy, and it will only become more difficult ...
- Search: What Mobile Signals Are Most Important To Live Nation, Wyndham?
Show Daily, Laurie Sullivan - Thursday, June 11, 2015
The 7,500 hotels like to do their own marketing, but having consiste ...
- Honda Rolls With One Direction For 2015 Civic Tour
Marketing Daily, Karl Greenberg - Monday, June 1, 2015
As Honda has done in the past, the tour platform includes ...
- 'NYT Magazine' Unveils First Live Event
MediaDailyNews, Erik Sass - Tuesday, May 19, 2015
Close on the heels of a major revamp for its print a ...
- Crowne Plaza 'Always On' With Title Sponsorship Of PGA Invitational
Marketing Daily, Karl Greenberg - Monday, May 18, 2015
The Challenge is a new social media contest that provides fans wi ...
- H&M Takes Millennial Brand Battle To Hiring Level
Marketing Daily, Sarah Mahoney - Friday, May 15, 2015
Called "Place of Possible," the campaign is using outdoor ads as we ...
- Indian Partners With Zac Brown Band For U.S.O. Program
Marketing Daily, Karl Greenberg - Saturday, May 16, 2015
The Zac Brown Band, which has done several U.S.O. tours, will me ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Next Up: Event Targeting In Politics
Marketing: Politics, Ray Kingman - Tuesday, May 12, 2015
Candidates for public office love events. Country fairs, town halls, campus visit ...
- Craftsman Launches MAKEcation Promotion
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
The Web site is an interactive digital content hub where consumers c ...
- UPS Store Salutes Small Businesses With #SmallBizSalute
Marketing Daily, Aaron Baar - Monday, May 4, 2015
"The UPS Store sees itself as a community resource for small-business owners ...
- Big Pay-Per-View Events Can Rack Up Millions In Revenue. Any More Takers?
TV Watch, Wayne Friedman - Tuesday, May 5, 2015
Have you forgotten what revenue the seemingly nostalgic pay-per-view platform can provid ...