- Philips Effort Tackles 'Dead Battery Anxiety'
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We can all think of situations where you can't plug in ...
- Brand Effect Of Macy's Thanksgiving Day Parade
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
Since 1924, Macy's has commandeered Broadway for its own glory, creating i ...
- Borders Expands Focus On Children With New Events, Products
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
...
- Marathon Sponsors Expand Into New Categories
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
Among the new sponsors is Subway, whose most famous customer, Jared Fog ...
- Dole Plans Rose Parade Float, Sweeps
Marketing Daily, - Wednesday, November 3, 2010
Themed "Living Well in Paradise," the float will celebrate the "aloha spir ...
- Final Tally For 'Sanity' Rally: 215,000
Around the Net In Media, Fern Siegel - Tuesday, November 2, 2010
"The success or failure of a rally is judged by only t ...
- Just An Online Minute... Ring Ring! It's ad:tech New York! Come To Our Booths! Give Us Your Liver!
Just An Online Minute, Kelly Samardak - Wednesday, November 3, 2010
When my nephews were little, I remember riding in the car ...
- Chase Partners With DreamWorks For 'Megamind'
Marketing Daily, Tanya Gazdik - Tuesday, November 2, 2010
"Over the past year, we have enhanced our card rewards program ...
- Young People Running Around London Town In Nike Event
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
How to get young people engaged in running? Wieden+Kennedy's answer for Nik ...
- Wells Fargo Sponsors 'Day Of The Dead' Fest
Marketing Daily, - Wednesday, October 27, 2010
The event will be held Nov. 7 and will include a para ...
- Just An Online Minute... The Day A Hot Dog And A Stick Of Butter Humped My Leg In Front Of Scarlett O'Hara
Just An Online Minute, Kelly Samardak - Monday, October 25, 2010
>When I checked my gmail Friday night to find a forward fr ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Hanes Just My Size Bonds With Bloggers
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2010
By beefing up its social presence through events like this, its digit ...
- Hong Kong McDonald's To Offer McWeddings
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
...
- Just An Online Minute... Odd Acts, Lots Of Dust, And No Sir Richard Branson At Virgin Mobile Freefest
Just An Online Minute, Kelly Samardak - Monday, October 18, 2010
I love lists. I love buckets of things. That's why my li ...
- Lawsuit Stops Red Bull's Space-Dive Event
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Red Bull is suspending a plan to sponsor a 20-mile-plus leap fr ...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...
- Lincoln, Delta, Brooks Brothers, Support Annual Regatta
Marketing Daily, - Wednesday, October 6, 2010
Several brands are getting behind the 46th annual Head of the Charle ...
- Ford Rally To Send Focus On Amazing Race
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
Instead of unrolling over the course of several months, the effort, "Foc ...
- Coming Off A Hot Year, NHL Breaks New Campaign
Marketing Daily, Sarah Mahoney - Monday, October 4, 2010
"We wanted to capture the athleticism of our players," Brian Jennings, NHL ...
- BMW, Guggenheim Ink Global Culture Tour Deal
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
A spokesperson says BMW won't use the program as a marketing platfor ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- Chevrolet Hitting The Road With The Volt
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Chevrolet is following up a July 4 "Freedom Drive" run of i ...
- Jack Daniel's Fans Support 'National Holiday' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, September 28, 2010
As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- a ...
- Just An Online Minute... Stars Of Madison Avenue And Broadway Raise The Curtain On Advertising Week 2010!
Just An Online Minute, Kelly Samardak - Monday, September 27, 2010
It is a beautiful Monday out here in Advertising Week land! T ...
- Buick Juggles Pots, Pans On The Culinary Stage
Marketing Daily, Karl Greenberg - Friday, September 24, 2010
Buick has several pans on the stove to promote vehicles like t ...
- EA Takes 'FIFA 11' On The Road
Marketing Daily, - Wednesday, September 22, 2010
For five weeks, two vehicles equipped with 15 TV and Sony PlayStati ...
- Make It An Event!
Engage:Millennials, Kristine Shine - Friday, September 24, 2010
This is a generation that doesn't simply want to be connected; th ...
- Just An Online Minute... IFC Premieres 'Increasingly Poor Decisions'
Just An Online Minute, Kelly Samardak - Friday, September 24, 2010
I love the New York Television Festival (NYTVF). Because I love televisio ...