- Sponsors Activate Around NBA All-Stars Game
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
The National Basketball League might have to beg LAX for a n ...
- Lincoln MKX Gets Spotlight At 'Essence' Grammy Event
Marketing Daily, - Tuesday, February 8, 2011
Ford's Lincoln division is sponsoring the 2nd Annual Essence Black Women ...
- JetBlue Offers Four Slots For Boston Marathon
Marketing Daily, - Monday, February 7, 2011
JetBlue Airways, the official airline of the 115th Boston Marathon, is givi ...
- Verizon Sponsors Super Bowl Parties
Marketing Daily, Tanya Gazdik - Friday, February 4, 2011
"One of our goals is to create ways for people to experien ...
- P&G Wants To Show St. Louis, Philly Its Plaque
Marketing Daily, - Thursday, February 3, 2011
P&G has launched a grass roots oral health road show for Cre ...
- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- NAPA Backs Hispanic Sports Tour
Marketing Daily, - Friday, January 28, 2011
Auto parts retailer NAPA, which is Official Auto Parts Sponsor of t ...
- P&G Sleepwalks With Downy and Macy's
Marketing Daily, - Wednesday, January 26, 2011
Procter & Gamble and Macy's have partnered to promote Macy's sheets a ...
- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- Cabot Soup Swap Mixes Events, Social Media
Marketing Daily, Karlene Lukovitz - Monday, January 17, 2011
Cabot Creamery can't spend millions on media campaigns for its award-winning cheese ...
- Honda To Intro 'Dream The Impossible' Film
Marketing Daily, Karl Greenberg - Monday, January 17, 2011
Honda's luxury sibling, Acura, is also launching a campaign this week, i ...
- Dodge Back For Rock n' Roll Marathon Series
Marketing Daily, - Friday, January 14, 2011
The Dodge brand is continuing sponsorship of the Rock 'n' Roll Marath ...
- JetBlue Hosts Private James Blunt Concert At JFK
Marketing Daily, - Monday, January 10, 2011
JetBlue Airways is offering another in its ongoing series of free, priva ...
- Sam's Club Throws Open House
Marketing Daily, - Monday, January 10, 2011
In an effort to boost membership, Walmart's Sam's Club division is throwi ...
- Dear Mom, You Are Invited To My Cyber Event
Engage:Moms, Maria Bailey - Wednesday, January 5, 2011
For marketers, these events can present great opportunities to get to kn ...
- Evian's 'Live Young' Takes Urban Turn For 2011
Marketing Daily, Karlene Lukovitz - Monday, January 3, 2011
Rather than attempt to one-up those videos/commercials -- which are still generati ...
- Royal Nuptials: Wedded To Ratings
TV Watch, Fern Siegel - Monday, January 3, 2011
The upcoming royal nuptials of Prince William and Kate Middleton scream fr ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Carnival Cruise Asks, 'Hey America, Didja Ever?'
Marketing Daily, Tanya Gazdik - Monday, December 27, 2010
The Miami-based cruise line will help people share, fulfill and celebrate first-ti ...
- Toyota Preps 'Prius Projects' For Brand Evolution
Marketing Daily, Karl Greenberg - Wednesday, December 22, 2010
This year and next are big for Toyota's Prius brand: 2010 w ...
- Carnival Cruise Sponsors Times Square Confetti Drop
Marketing Daily, Tanya Gazdik - Thursday, December 16, 2010
The Miami-based company is the official confetti sponsor of the 2011 celebratio ...
- Brands Flock To N.Y.'s Times Square For New Year's Eve
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
The Times Square Alliance and Countdown Entertainment, producers of the annual eve ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- SpringHill Suites Supports Local Artists
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2010
SpringHill has never done anything like this, but since the brand's foc ...
- House Party Parties For 'American Ninja'
MediaDailyNews, David Goetzl - Friday, December 3, 2010
House Party, an experiential marketing company whose name is its expertise, stag ...
- Panasonic Hits Road To Showcase Its 3DTVs
Marketing Daily, Aaron Baar - Monday, November 29, 2010
The interactive displays take a page from a similar initiative conceived ...
- Scion Music Film Goes Beyond Sponsorship
Marketing Daily, Karl Greenberg - Sunday, November 28, 2010
Jeri Yoshizu, Scion's head of sales and promotions, says Scion has h ...
- Southwest, Microsoft Partner For Holiday Photos
Marketing Daily, Tanya Gazdik - Tuesday, November 23, 2010
Beginning Dec. 2 and continuing every weekend until Christmas, Southwest Airlines a ...
- Nissan Offers Driving Gamers Op To Do Real Thing
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
The "Gran Tourism 5" game is the right sort of starting poi ...
- Philips Effort Tackles 'Dead Battery Anxiety'
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We can all think of situations where you can't plug in ...