- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Zipcar Launches Social Media Campaign
Marketing Daily, - Tuesday, August 17, 2010
The effort is to get people to give up their wheels f ...
- Virgin Mobile Offers Free Tickets For Donated Time
Marketing Daily, - Monday, August 16, 2010
Tickets to the 2010 Virgin Mobile FreeFest presented by Kyocera may ha ...
- Mass Connections Links Social Media To Store Events
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Todd Wasserman talks with Caroline Cotten-Nakken, founder and CEO of shopper-marketing fi ...
- Sony Ericsson To Promo Phones In San Fran
Marketing Daily, Aaron Baar - Monday, August 9, 2010
Sony Ericsson will use San Francisco's food, wine and music festival, "Outsi ...
- Ford Launches Corporate African-American Effort
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
"This campaign is about highlighting our strengths as it relates to o ...
- Allstate, Jonas Bros. To Teens: 'X The TXT'
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2010
During the game, fans can join the Jonas Brothers in pledging n ...
- Pepto-Bismol Sends King of Eating On The Road
Marketing Daily, - Wednesday, August 4, 2010
Pepto-Bismol will host eating competitions between Chestnut and a team of fi ...
- PGA Uses Pre-Sale Program For 2012 Championship
Marketing Daily, - Wednesday, August 4, 2010
The PGA of America and Kiawah Island Golf Resort near Charleston, S.C ...
- Events, Social Media Link Odwalla To Young Actives
Marketing Daily, Karlene Lukovitz - Friday, July 30, 2010
While Odwalla's marketing mix includes some traditional media advertising, as well ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Guinness World Records, Omnicom Partner For Marketing Events
MediaDailyNews, David Goetzl - Friday, July 30, 2010
A unit of the Guinness records company is setting up shop ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Volvo Gets Down And Naughty In Trendy European Cities
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
If Disney can produce risqué movies, why can't Volvo do "naughty" event ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Just An Online Minute... Shut The FrontDoor!
Just An Online Minute, Kelly Samardak - Wednesday, July 28, 2010
When I read "mini upfront" in my invitation to join Scripps ...
- Just An Online Minute... Went To The Working Mother Media Awards Luncheon -- And All I Got Were These Disturbing Human Trafficking Stats
Just An Online Minute, Kelly Samardak - Tuesday, July 27, 2010
You may have noticed that some events inspire me to challenge myse ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Digital Coupon 'Events' Take Off
Marketing Daily, Erik Sass - Monday, July 26, 2010
The number of special product promotions featuring digital coupons increased 84% betwe ...
- Kia Backs Family 'Yo Gabba Gabba!' Tour
Marketing Daily, - Friday, July 23, 2010
Kia Motors America will be presenting sponsor of the "YO GABBA GABB ...
- New Leaf Recruits 'Defenders Of Taste'
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that inclu ...
- JetBlue Hosts Free Sarah McLachlan Concert
Marketing Daily, - Wednesday, July 21, 2010
In connection with her new album release, "Laws of Illusion," McLachlan's conce ...
- Retail Eyewear Gets An Entirely New Look
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
It's decidedly not your father's LensCrafters: It has a wind tunnel, ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2010
McNeill-PPC is offering a daily online sweepstakes through July 30 for ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- Virgin Mobile Unveils FreeFest Lineup
Marketing Daily, - Tuesday, July 20, 2010
Artists such as M.I.A., LCD Soundsystem, Pavement, T.I. Ludacris and Joan Je ...