- Visa Launches Prepaid Card Awareness Effort
Marketing Daily, Tanya Gazdik - Monday, July 19, 2010
The campaign targets financially underserved consumers. Visa estimates that there are approximate ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Verizon Sponsors Soccer Final House Parties
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2010
"The house party fits nicely into Verizon's FiOS marketing plan because i ...
- Green Debates Target Younger Folk For Lexus
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Lexus' Andrea Lim says the stylized focus of the efforts, with ...
- Crystal Light Throws Lilith Fair Tailgating Event
Marketing Daily, - Tuesday, July 6, 2010
The event will feature a karaoke sing, with participants eligible to w ...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- 2K Sports Spends Summer On Hockey Tour
Marketing Daily, - Thursday, July 1, 2010
The company has commissioned a custom-designed RV rigged with game gear ...
- How To Make Your Summer Sponsorships Epic
Engage:Teens, Doug Akin - Thursday, July 1, 2010
Brands must raise the bar, seek to deliver epic, highly memorable, conversation-wort ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Kia Preps Tour, Facebook Effort for Soul
Marketing Daily, Karl Greenberg - Friday, June 25, 2010
The latter involves a mash-up program using the hamsters from the n ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
Nearly 8 in 10 respondents said that the need for validated sponsorship/even ...
- Ford: It's T-Bird Time
Marketing Daily, - Friday, June 25, 2010
Ford will begin celebrating the famed Thunderbird nameplate's 55th anniversary this ye ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Golfsmith, Nike Team For Social Media Event
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"We've really ramped up our social marketing efforts and, like all retailer ...
- Adidas Says World Cup Already A Winner
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"All of the investment the big-name brands have made in the la ...
- Pampers Pays Homage To Father's Day
Marketing Daily, - Friday, June 18, 2010
Replete with a stroller valet, diaper dugout, VIB ("Very Important Baby") pl ...
- Pepsi's Bough Details Its Social Media Cred
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
Pepsi established a "Mission Control Center" for Gatorade that takes the brand ...
- Memo To Event Marketers: When Launching Cars, Avoid Stilettos
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
When reporter Diana T. Kurylko saw singer Katy Perry, who had be ...
- VW Hits Times Square To Unveil Latest Jetta
Marketing Daily, - Tuesday, June 15, 2010
The concert and unveiling happened in a white Volkswagen-branded "Urban Oasis" sta ...
- P&G Offers Free Hair Color Consultations
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Its Wella Professionals is promoting both the brand and salon hair colori ...
- Just An Online Minute... The Week That Was 2010 Internet Week New York
Just An Online Minute, Kelly Samardak - Monday, June 14, 2010
Why does today feel like a continuation of the week before, n ...
- KGB Becomes Bonnaroo Partner
Marketing Daily, - Friday, June 11, 2010
The company provided the festival's first "Roo Feed," an instantaneous news fe ...
- Be A Better Event Organizer
Marketing Daily, Laura Patterson - Wednesday, June 9, 2010
A good speaker is not there to make a sales pitch; rathe ...
- Honda To Sponsor NatGeo's 'Great Migrations' Series
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
Honda will activate its sponsorship at the corporate level under its "Pow ...