- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- Macy's Adds Oomph To Gay Pride Events
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
And it looks like Macy's isn't the only sponsor to amp ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Chrysler's Dodge Runs Rock n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, June 2, 2010
In what may be a first for a sponsorship of this kin ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- American Express Contest Solicits Film Pitches
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
American Express is getting the word out about the contest on i ...
- Ducati Offers 'Excuse' For A Tuscan Vacation
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
"Typically, customers fly to Milan and rent a motorcycle or car f ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Mountain Dew Fans Crowdsource Ad Media Buys
Marketing Daily, Laurie Sullivan - Monday, May 24, 2010
The year-long project now asks Mountain Dew lovers to guide the media-buyi ...
- Just An Online Minute... Where Can You Find Sex, Women, And Charity In This Town?
Just An Online Minute, Kelly Samardak - Monday, May 24, 2010
This week I'm endurance training for Internet Week (also, Dr. Freud wou ...
- Wheat Thins Makes Bonnaroo Festival Big Platform
Marketing Daily, Karlene Lukovitz - Friday, May 21, 2010
Why Bonnaroo? The festival is not only a large event (some 80,0 ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- An Inside Conversation About Intel's Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
Laurie Burkitt speaks with Intel's newly appointed CMO, Deborah Conrad, about t ...
- Norwegian Hosts Country Star, N.Y. Fireworks
Marketing Daily, - Monday, May 17, 2010
In addition, the new ship will serve as the host venue f ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- M&M's Signs With Sean Combs For Color Party
Marketing Daily, - Thursday, May 13, 2010
Combs, known for his White Party, where everyone who attends has ...
- Frederick's of Hollywood, Hard Rock Team Up
Marketing Daily, - Tuesday, May 11, 2010
The two are running an integrated marketing and media program that, p ...
- Norwegian Cruise Line's New 'Epic' Aims To Entertain
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
The Norwegian Epic, a balcony-laden ship that can sail with 4,100 passenger ...
- Macy's Celebrates Asian-Pacific Americans
Marketing Daily, - Friday, May 7, 2010
Macy's will host a "Celebrates You" series of events showcasing Asian-Pacific Americ ...
- Constellation Brands Targets Younger, Tech-Savvy Wine Drinkers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
Constellation Brands, the world's largest wine producer whose 75 labels include Robe ...
- Belle Tire Mobile Program Lifts Sales
Marketing Daily, - Thursday, May 6, 2010
Belle Tire recently added a mobile component to its traditional media bu ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Dearborn Celebration For T-Bird's 55th Anniversary In June
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...