- Think Outside The Brand
Engage:Teens, Melanie Shreffler - Thursday, April 17, 2014
Teens' brand preferences are as fragmented as their media habits. With co ...
- Yahoo Taps Elle's Zee To Head Yahoo Fashion
MediaDailyNews, Mark Walsh - Monday, April 14, 2014
Expanding its digital magazine lineup, Yahoo on Monday named Elle veteran J ...
- Shoe Carnival Steps Up
Marketing Daily, Aaron Baar - Monday, April 7, 2014
The campaign will run on national cable networks, and will be support ...
- H&M, Zara Back 'Fashion Loved By Forest' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2014
The world's two largest fashion brands -- H&M and Zara -- ha ...
- Gen X Picks Up Where Boomers Left Off
Engage:Boomers, Gordon Plutsky - Monday, March 31, 2014
2014 is a big milestone in American demographic history: The last ...
- Instagram Tops With Teen Fashionistas
The Social Graf, Erik Sass - Wednesday, March 26, 2014
Fashion is all about getting "the look," so it's no surprise th ...
- Men's Wearhouse Launches Ad Campaign With Joseph Abboud
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 10, 2014
Men's Wearhouse, which for years used founder George Zimmer as its bra ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- On Softer Sales, Gap Expanding Athleta
Marketing Daily, Sarah Mahoney - Friday, February 28, 2014
After opening 65 new Athleta stores this year, it says it wi ...
- JCPenney To Break New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, February 24, 2014
JCPenney is again using the Academy Awards to introduce a new spri ...
- For Luxury Brands, Instagram Blows Pinterest Away
Marketing Daily, Sarah Mahoney - Monday, February 10, 2014
Thailand's Siam Paragon mall is the most Instagrammed place in the worl ...
- Paid. Owned. Urned.
Garfield at Large, Bob Garfield - Monday, February 10, 2014
When good people die young, we mere mortals are hard pressed ...
- Macy's, Bloomies, Saks Set To Rock Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 18, 2014
The intersection between New York's fashion crowd and the National Football Leag ...
- KISS And Tell: Iconic Band Rocks Varvatos' Spring Campaign
MAD, Larissa Faw - Wednesday, January 15, 2014
Ad shop Yard and photographer Danny Clinch, long-time collaborators with the fashi ...
- Uniqlo CEO: Translating A Global Brand In The U.S.
Marketing Daily, Sarah Mahoney - Tuesday, January 14, 2014
The company has just announced store openings in Boston, Philadelphia and L ...
- StyleCaster Media Adds eCommerce
Online Media Daily, Fern Siegel - Tuesday, December 10, 2013
StyleCaster Media Group, the media and advertising technology company for fashion a ...
- Wooing Latinas, Macy's To Introduce Thalia Line
Marketing Daily, Sarah Mahoney - Monday, December 9, 2013
In an effort to boost its appeal to Latina fashionistas, Macy's sa ...
- Color Us An Enchanting Pinky Purple
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 5, 2013
Drumroll, please! Official URL for the photo of the digital swatch. A ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- AMEX, NBA Explore 'Off the Court' Passions
Marketing Daily, Aaron Baar - Thursday, November 7, 2013
Called "Off the Court," the new online experience will feature live vid ...
- Wherefore Jil Sander In The Wake Of Sander's Exit?
Marketing Daily - Top of the News, Thom Forbes - Friday, October 25, 2013
The 69-year-old German-born designer Jil Sander is striking out from the eponymo ...
- P&G Goes Highbrow In Fashion Collaboration
Marketing Daily, Sarah Mahoney - Friday, October 11, 2013
The idea behind the effort, which also includes a partnership with Premi ...
- Beauty Is In The Eye Of The Consumer
Engage:Teens, Crystal Bennett - Thursday, October 3, 2013
A colleague forwarded me the following article: "British Vogue educates teenage scho ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Waverly New Ads Feature Snoopy
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2013
Home brand Waverly is featuring Snoopy and the Peanuts gang in i ...
- Fashionistas, Foodies Draw Most Demand In Mobile RTB Exchange
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
Flurry jumped into the RTB arena earlier this year with the laun ...
- Fancy Feast Redefines The Catwalk
Marketing Daily, Tanya Gazdik - Monday, September 16, 2013
Fancy Feast and celebrity fashion designer Malan Breton are redefining the catwa ...
- Nike, Burberry Among Rising Fashion Brands
Marketing Daily, Laurie Petersen - Sunday, September 15, 2013
"What we're seeing is a greater mix of luxury and leisure th ...
- Levi's Invites Us To 'Make Our Mark'
Marketing Daily, Laurie Petersen - Thursday, September 12, 2013
The Station to Station train carrying artist Doug Aitken has left ...
- Why Fashion Retailers Should Sell More Clothes Online
Engage:Boomers, Stephen Reily - Monday, September 9, 2013
Women over 50 consistently tell us that they dislike shopping for clothe ...