- BTS REWIND: How This Tenore Exec Continues To Make The Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 3, 2024
I had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- Crocs Taps Former Yeezy Designer For Key Role
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2024
Prolific designer Steven Smith, fired from Yeezy in August, has held k ...
- Burberry CEO Reveals Turnaround Plan
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 14, 2024
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- Athletic Shoe Company On Credits Zendaya, Federer With 32% Sales Gain
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2024
The athletic shoe company says high-impact campaigns boosted awareness to 20% ...
- Ralph Lauren Bucks Luxury Decline
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
Better-than-expected sales rose 6%, and the apparel brand is anticipating a mu ...
- EBay Debuts First Global Brand Campaign In A Decade
Retail Insider, Sarah Mahoney - Wednesday, November 6, 2024
The company hopes the new work will help fend off challenges fr ...
- Everyone Knows Where Waldo Is. Etsy Knows What He Needs.
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The crafty ecommerce giant unveils its holiday campaign -- and solid third-quart ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Brandon Tan Hired To Direct Fashion Content For 'Cosmopolitan' And 'Seventeen'
Publishers Daily, Ray Schultz - Tuesday, October 29, 2024
Brandon Tan, who previously was fashion editor of "GQ," joins on Novemb ...
- Peroni Hits The Slopes With Alp N Rock Apres-Ski Collection
Marketing Daily, Teresa Buyikian - Friday, October 25, 2024
The limited-edition line of post-skiing clothes and accessories, priced from $86 ...
- Columbia Sportswear Hires New Marketing Head And Adam&EveDDB
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2024
The 86-year-old company hopes a retooled brand can boost sagging U.S. sa ...
- Former Abercrombie CEO Indicted For Sex Trafficking
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 23, 2024
Mike Jeffries' role at Abercrombie and the brand's use of male mode ...
- Astronauts Will Be Stylin' In Prada Spacesuits
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 17, 2024
The stylish suits will be worn by the first woman on t ...
- 'i-D' Magazine To Appear In Print For First Time Since 2019
Publishers Daily, Ray Schultz - Thursday, October 17, 2024
The fashion title has a new global creative director and global editori ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- Levi's Wants To Ditch Dockers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 4, 2024
With a boost from Beyonce, the apparel company wants to focus ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- French Fashion Publisher To Debut 'M International'
Publishers Daily, Ray Schultz - Monday, September 30, 2024
The new English-language title will appear twice a year. ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Wrangler Debuts 'Good Mornings Make for Better Days' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The fading denim brand hopes new marketing can stem sales declines. ...
- Walmart Makes A Fashion Statement
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 13, 2024
With new looks and a roadshow, it's hoping to find a winni ...
- New York Fashion Week Surprises: Walmart, Saks, Coach, Porsche
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2024
For the 60 or so designers gracing the runways, the event ...
- Target Hopes To Melt Hearts With New Cuddle Collab
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
The retailer is betting on six winsome "fur-fluencers" for its latest limited-editi ...
- Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberate ...
- Vogue Rolls Out Its New App For Fashion Fans
Publishers Daily, Ray Schultz - Monday, September 9, 2024
Users can engage in group chat discussions and shop for fashions curat ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- With Sales A-Blazing, Abercrombie & Fitch Flexes Deeper Into NFL
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
The extended partnership features linebackers TJ Watt and Fred Warner, running ba ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...