- Find Your Niche: Lessons From A Widescreen Film Festival
Marketing: Entertainment, Alison Hill - Thursday, September 18, 2014
Years ago, I represented something called "The Widescreen Film Festival" at t ...
- Pound & Gain Unites Film Lovers And Strangers
MAD, Larissa Faw - Friday, September 5, 2014
The Vancouver, Canada-based digital shop is launching an app at the Toron ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- How Hollywood Helped The Game Stand Tall
Marketing: Sports, Barry Janoff - Tuesday, August 26, 2014
When it comes to movies in the sports genre, there are fil ...
- A Film, A Coat And A Brand Ethos
MAD, Larissa Faw - Friday, August 22, 2014
The concept behind the film, titled "Bustle," is meant to invoke high-fashi ...
- Sony, Spider-Man Tout 4K Experience
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
"National Cinema Media reaches consumers where they are already experiencing Sony ...
- Hyundai Launches 'The Genesis' With TNT's 'Legends'
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" ...
- New Study Examines Importance of Agency Roles - The Results Will Shock You
Mediapsssst, Richard Whitman - Tuesday, August 12, 2014
Yo, creatives. And account people. And media people. And, yeah, agency founder ...
- Facebook Has Hollywood Hopes For Oculus Rift
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, August 8, 2014
Facebook is reportedly taking to some Hollywood honchos about creating content f ...
- Hyundai Exclusive Sponsor Of TNT's 'Legends'
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
The show, with which Hyundai Motor America is touting the 2015 Genesi ...
- Lincoln Motor Sails To Martha's Vineyard For Film Festival
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
At the film festival, which takes place the weekend of Aug. ...
- Lexus Back With Weinstein Project
Marketing Daily, Karl Greenberg - Monday, July 28, 2014
Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, a ...
- Johansson's 'Lucy' Shows Power Of Strong Women At The Box Office
Marketing Daily - Top of the News, Thom Forbes - Monday, July 28, 2014
It took a female action hero who uses more than 10% ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Summer Box Office Numbers Not Spectacular
Around the Net In MAD LA, Erik Sass - Tuesday, July 1, 2014
While Paramount’s "Transformers: Age of Extinction" did pretty well on its openi ...
- New Amsterdam Vodka Celebrates '48 Hours' With Filmmakers
MAD, Larissa Faw - Thursday, June 12, 2014
The new campaign follows the brand's first national TV advertising campaign, center ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activati ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...
- Samsung Has No Trouble With The Curve
Marketing Daily, Aaron Baar - Tuesday, May 20, 2014
"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vi ...
- Taco Bell Uses Tumblr Comic Book For Product Launch
Marketing Daily, Karlene Lukovitz - Thursday, May 8, 2014
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactio ...
- Live-Streamed, Real-Time Triumphs Tout Audi A3
Marketing Daily, Karl Greenberg - Thursday, May 1, 2014
Audi is continuing its push for the new A3 sedan with ...
- 'Spider-Man 2' Set To Vanquish So-So Reviews
Marketing Daily - Top of the News, Thom Forbes - Friday, May 2, 2014
Despite somewhat less-than-marvelous reviews, observers are predicting that "The Amazing Spider-Man ...
- Viacom Reports Big Spikes In Global Ad Biz, Will Buy UK's Channel 5
MediaDailyNews, Wayne Friedman - Thursday, May 1, 2014
Viacom posted somewhat weak U.S. advertising growth in its second fiscal quart ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Wendy's Fans Grab Chance To Be 'Screenwriters'
Marketing Daily, Karlene Lukovitz - Thursday, April 24, 2014
To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came ...
- AT&T Powers Tribeca Film Fest With 'Film For All' Campaign
MAD, Larissa Faw - Thursday, April 17, 2014
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier N ...
- Hold The FX, Tell Me A Story
MAD, Larissa Faw - Monday, April 14, 2014
Lapiz, the Leo Burnett multicultural shop focuses on great story telling ...
- Web Companies Rally To Google's Side In 'Innocence Of Muslims' Dispute
Online Media Daily, Wendy Davis - Tuesday, April 15, 2014
Netflix, Facebook and Wordpress are among a host of outside companies th ...
- Western Union Takes Flight With 'Rio 2'
Marketing Daily, Aaron Baar - Wednesday, April 9, 2014
"We found our consumers love loyalty, family and staying true to the ...
- Bulleit Bourbon Gets Behind First Time Fest
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Bulleit Bourbon, Diageo's small-batch brand is getting in front of the le ...