- New Film, 'A Faster Horse,' Takes You Where Few Get To Go
Marketing: Automotive, Karl Greenberg - Wednesday, April 22, 2015
Before Henry Ford built the Model T, he asked people - I ...
- Horizon Media Corrals $350 Million STX Studio Account
MAD, Steve McClellan - Friday, April 17, 2015
The recently launched studio will produce 12-15 films annually and says ...
- At NAB Vegas Show, Questions And Observations About The Future Of TV
TVBlog, Adam Buckman - Monday, April 20, 2015
Last week at the National Association of Broadcasters' annual convention in L ...
- Newport Beach Film Festival Launches Promo Campaign Via RPA
Marketing Daily, Karl Greenberg - Friday, April 3, 2015
The promo film opens on a Joan Jett-type rocker toting a double-barr ...
- Helping Hollywood Tell Honest Stories
Marketing: Entertainment, Alison Hill - Thursday, April 2, 2015
As a person in recovery, I'm an avid fan of shows li ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- Universal, TVGla Seek 'Furious' Vin Diesel Imitators
MAD, Larissa Faw - Friday, March 13, 2015
The film studio and its agency are leveraging the many millions ...
- Disney's Cinderella Story: Live-Action Thrives
Marketing Daily - Top of the News, Thom Forbes - Monday, March 16, 2015
"Belle of the Ball." "The Shoe Fits." "Happily Ever After." "Bippity Boppi ...
- Battle Of The Super Franchises--Marvel Versus DC--Will Happen Online
Around the Net in Video, P.J. Bednarski - Thursday, March 12, 2015
Online video will inevitably become the next battleground between Marvel and D ...
- Dodge Gets Fast In 'Furious 7'
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
Dodge is represented in the Atlantic Records videos both by vintage ca ...
- Canon Looking To Turn Everyday Into Epic
Marketing Daily, Aaron Baar - Friday, February 27, 2015
"This time, we're really bringing it to the average person," Michelle Fernande ...
- NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2015
NBCUniversal had high single-digit percentage broadcast advertising growth versus a decline ...
- Oscar-Nominated Movie Piracy Costs Millions
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
Some Oscar-nominated movies have seen a sharp rise in piracy since the ...
- Oscar Night Apple Throws Moviemaking To iPad
SearchBlog, Laurie Sullivan - Monday, February 23, 2015
Apple ran the advertisement "Make A Film With iPad" during the Osca ...
- Social Media Sucked At Guessing Oscars
The Social Graf, Erik Sass - Monday, February 23, 2015
People love to predict things online, and in general, apparently for t ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
Marketing: Entertainment, Scott Jones - Thursday, February 19, 2015
I love The Oscars. Every year, for a few hours, we g ...
- Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
"Book of Will" is a set of short films with an underdog-as-Ubermens ...
- Trojan Pegs Video To '50 Shades Of Grey'
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2015
"Trojan is always looking for ways to bring our pleasure products in ...
- Film Marketing Agency Launches Content Marketing Division
Mediapsssst, Richard Whitman - Tuesday, February 3, 2015
Everyone's getting into advertising! Big Picture Entertainment. a film marketing firm, h ...
- Intel, Dell Explore 'What Lives Inside' On Film
Marketing Daily, Aaron Baar - Tuesday, January 13, 2015
"It's hard to naturally integrate a product into a film," Billie Goldma ...
- Younger Generation Reacts To Amazon Woody Allen Hire: Who's He?
TVBlog, Adam Buckman - Wednesday, January 14, 2015
Woody Allen is a curious choice for Amazon Prime. Amazon made t ...
- For New Mini John Cooper Works Hardtop, Tony Hawk Flies, Guerlain Chicherit Drives
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
Skateboarder king Tony Hawk, who can probably do as many aerial spi ...
- Google Asks Appeals Court To Lift 'Innocence Of Muslims' Ban
PolicyBlog, Wendy Davis - Tuesday, December 16, 2014
Attorneys for Google and actress Cindy Lee Garcia faced off this we ...
- Lincoln Back With Vimeo For Trio Of Films
Marketing Daily, Karl Greenberg - Thursday, December 11, 2014
The automaker says Vimeo and Lincoln picked the filmmakers -- Diego Contrera ...
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
MediaDailyNews, Joe Mandese - Thursday, December 11, 2014
Nick Emery, Global CEO of GroupM's Mindshare, has been named the med ...
- Sideswipes: Is Your Media Francofied?
MediaDailyNews, Katie Meier - Wednesday, December 3, 2014
In every language media can speak, James Franco is trying to te ...
- Want To Reach Millennials? Don't Forget The Draw Of The Silver Screen
MAD London, Zoe Jones - Tuesday, December 2, 2014
As brands search for new ways to reach millennials, there just mig ...
- NEW! Plus Teams With Starwood To Help Promote Its "Keyless Key" Feature
Out to Launch, Amy Corr - Thursday, November 13, 2014
Creative content agency Plus has teamed up with the brand design team at Starwood Hote ...
- GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela
Mediapsssst, Richard Whitman - Wednesday, November 12, 2014
Doing its part for Movember, GSD&M -- along with its MoPack Movemb ...