- NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2015
NBCUniversal had high single-digit percentage broadcast advertising growth versus a decline ...
- Oscar-Nominated Movie Piracy Costs Millions
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
Some Oscar-nominated movies have seen a sharp rise in piracy since the ...
- Oscar Night Apple Throws Moviemaking To iPad
SearchBlog, Laurie Sullivan - Monday, February 23, 2015
Apple ran the advertisement "Make A Film With iPad" during the Osca ...
- Social Media Sucked At Guessing Oscars
The Social Graf, Erik Sass - Monday, February 23, 2015
People love to predict things online, and in general, apparently for t ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
Marketing: Entertainment, Scott Jones - Thursday, February 19, 2015
I love The Oscars. Every year, for a few hours, we g ...
- Jamie Foxx, Kevin Plank Present Under Armour Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 16, 2015
"Book of Will" is a set of short films with an underdog-as-Ubermens ...
- Trojan Pegs Video To '50 Shades Of Grey'
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2015
"Trojan is always looking for ways to bring our pleasure products in ...
- Film Marketing Agency Launches Content Marketing Division
Mediapsssst, Richard Whitman - Tuesday, February 3, 2015
Everyone's getting into advertising! Big Picture Entertainment. a film marketing firm, h ...
- Intel, Dell Explore 'What Lives Inside' On Film
Marketing Daily, Aaron Baar - Tuesday, January 13, 2015
"It's hard to naturally integrate a product into a film," Billie Goldma ...
- Younger Generation Reacts To Amazon Woody Allen Hire: Who's He?
TVBlog, Adam Buckman - Wednesday, January 14, 2015
Woody Allen is a curious choice for Amazon Prime. Amazon made t ...
- For New Mini John Cooper Works Hardtop, Tony Hawk Flies, Guerlain Chicherit Drives
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
Skateboarder king Tony Hawk, who can probably do as many aerial spi ...
- Google Asks Appeals Court To Lift 'Innocence Of Muslims' Ban
PolicyBlog, Wendy Davis - Tuesday, December 16, 2014
Attorneys for Google and actress Cindy Lee Garcia faced off this we ...
- Lincoln Back With Vimeo For Trio Of Films
Marketing Daily, Karl Greenberg - Thursday, December 11, 2014
The automaker says Vimeo and Lincoln picked the filmmakers -- Diego Contrera ...
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
MediaDailyNews, Joe Mandese - Thursday, December 11, 2014
Nick Emery, Global CEO of GroupM's Mindshare, has been named the med ...
- Sideswipes: Is Your Media Francofied?
MediaDailyNews, Katie Meier - Wednesday, December 3, 2014
In every language media can speak, James Franco is trying to te ...
- Want To Reach Millennials? Don't Forget The Draw Of The Silver Screen
MAD London, Zoe Jones - Tuesday, December 2, 2014
As brands search for new ways to reach millennials, there just mig ...
- NEW! Plus Teams With Starwood To Help Promote Its "Keyless Key" Feature
Out to Launch, Amy Corr - Thursday, November 13, 2014
Creative content agency Plus has teamed up with the brand design team at Starwood Hote ...
- GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela
Mediapsssst, Richard Whitman - Wednesday, November 12, 2014
Doing its part for Movember, GSD&M -- along with its MoPack Movemb ...
- Boulder-Based School Awarded AOR Account For The Vail Film Festival
MAD, Steve McClellan - Friday, November 7, 2014
The start-up agency was formed last year by CB+B veterans. School wi ...
- "One Chance" Gets Extended Free Showing On Yahoo After Miserable Premiere Weekend Grosses
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
The Weinstein Co. made a deal with Yahool allowing it to stre ...
- IndieFlix New Apps Could Help Tiny Movie Service Make It Big
VidBlog, P.J. Bednarski - Thursday, October 9, 2014
As its name suggests, IndieFlix shows films from small, independent filmmakers, a ...
- 180LA Dresses Up Marie Antoinette For The Motion Picture Academy
MAD, Larissa Faw - Wednesday, October 1, 2014
180LA has teamed with multimedia artist Jum Nakao to transform the scri ...
- Lionsgate, Facebook Plan 'Twilight' Campaign For Filmmakers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 1, 2014
In partnership with the Women In Film organization and crowdsourcing platform Tonga ...
- WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
MAD, Steve McClellan - Wednesday, September 17, 2014
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, t ...
- Find Your Niche: Lessons From A Widescreen Film Festival
Marketing: Entertainment, Alison Hill - Thursday, September 18, 2014
Years ago, I represented something called "The Widescreen Film Festival" at t ...
- Pound & Gain Unites Film Lovers And Strangers
MAD, Larissa Faw - Friday, September 5, 2014
The Vancouver, Canada-based digital shop is launching an app at the Toron ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- How Hollywood Helped The Game Stand Tall
Marketing: Sports, Barry Janoff - Tuesday, August 26, 2014
When it comes to movies in the sports genre, there are fil ...
- A Film, A Coat And A Brand Ethos
MAD, Larissa Faw - Friday, August 22, 2014
The concept behind the film, titled "Bustle," is meant to invoke high-fashi ...