• by Amy Corr  @MediaPostOTL, November 13, 2014

Creative content agency Plus has teamed up with the brand design team at Starwood Hotels & Resorts to create a series of videos highlighting Starwood's new “Keyless Key” Bluetooth-enabled unlocking and check-in feature for smartphones. The film segments show different groups of hotel guests — including shoppers, lovers, and revelers — and the benefits of not needing keys to enter their rooms. So easy a dog can do it (as shown in one segment).