- U.S. Bank Expands Partnership With Kroger
Marketing Daily, - Monday, October 25, 2010
Customers who shop at Kroger's family of stores -- including Ralphs, Fr ...
- Citi's 2G Credit Cards Come With Lights And Buttons
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
Tara Siegel Bernard reports that credit card issuers are developing plastic th ...
- Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "T ...
- Farmers Insurance Joins Humor Bandwagon
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overse ...
- UnitedHealth Will Reimburse Cancer Drugs At Cost
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
UnitedHealth Group today will announce a new program that reimburses oncologists ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- GEICO Launches Caveman Video Greeting
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The "Caveman and Me" concept uses a standard Web camera and ca ...
- Farmers Insurance Meets FarmVille
Marketing Daily, - Wednesday, October 13, 2010
Beginning next week, the 246-foot long Zeppelin will become a piece playe ...
- Study: Banks Still Have Work To Do On Mobile Sites
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2010
Tedious setup and unclear next steps are common on banking mobile site ...
- Capital One, Street Sweets Pair For Promotion In N.Y.
Marketing Daily, - Monday, October 11, 2010
The week-long promotion will take place Oct. 19-23. Consumers are encouraged ...
- Mutual Of Omaha Asks For Votes On 'Aha' Moments
Marketing Daily, - Friday, October 8, 2010
The top vote getters will become commercials for the company's 2011 nation ...
- Allstate Sponsors DIY's 'Disaster House'
Marketing Daily, - Friday, October 8, 2010
The show is part of the network's new "Smart Money" Wednesday bloc ...
- Chase Names 17 Charities To Receive Grants
Marketing Daily, - Thursday, October 7, 2010
The announcement is part of Chase Community Giving's $5 million donation ...
- Aflac's Charney Takes CMO Job At Progressive
Marketing Daily, - Wednesday, October 6, 2010
Progressive today named Jeff Charney as its new chief marketing officer, accordi ...
- Amex Shows How 'Change' Works For It
Marketing Daily, Nina Lentini - Tuesday, October 5, 2010
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday ...
- Farmers Insurance Launches Contest Via Facebook
Marketing Daily, - Monday, October 4, 2010
During the sweepstakes, which runs to Nov. 15, Farmers' Facebook page fa ...
- Visa, MasterCard Antitrust Decision By U.S. Said To Be Near
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
...
- Chase Survey Shows Small Biz Optimism
Marketing Daily, - Thursday, September 30, 2010
This is the second year that Ink from Chase surveyed CEOs a ...
- ING Direct Encourages People To 'Touch The Ball'
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2010
In one spot, a man sets the ringtone for his bank te ...
- Goldman Kicks Off National Advertising Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Thomas Kaplan blogs that Goldman Sachs is trying to counteract what ...
- Survey Finds GEICO Offers Best Value
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Four out of 10 consumers selected GEICO, followed by Allstate, Progressive a ...
- At OMMA Global, Aflac CMO Charney Touts The Duck
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
"Brand awareness has gone from 11% to 91% in fewer than fo ...
- Study: Insurance Marketers Missing Opportunities
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
For the most part, consumers are happy with their insurance experience, b ...
- Fifth Third Bank Teams With Hometown Bengals
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
The work has resonated with fans. Both TV spots were placed ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- Chase To Get Top Billing At MSG
Marketing Daily, - Tuesday, September 21, 2010
JPMorgan Chase has grabbed the brass ring with MSG. The company h ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Warren Takes Aim At Financial Product 'Tricks And Traps'
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
As she accepted the job of setting up a consumer financial protecti ...
- Liberty Mutual Pledges $1 Million For Penalty-Free College Football Game
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
A major player on the college football scene with its Liberty Mutu ...