- Farmers Insurance Meets FarmVille
Marketing Daily, - Wednesday, October 13, 2010
Beginning next week, the 246-foot long Zeppelin will become a piece playe ...
- Study: Banks Still Have Work To Do On Mobile Sites
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2010
Tedious setup and unclear next steps are common on banking mobile site ...
- Capital One, Street Sweets Pair For Promotion In N.Y.
Marketing Daily, - Monday, October 11, 2010
The week-long promotion will take place Oct. 19-23. Consumers are encouraged ...
- Mutual Of Omaha Asks For Votes On 'Aha' Moments
Marketing Daily, - Friday, October 8, 2010
The top vote getters will become commercials for the company's 2011 nation ...
- Allstate Sponsors DIY's 'Disaster House'
Marketing Daily, - Friday, October 8, 2010
The show is part of the network's new "Smart Money" Wednesday bloc ...
- Chase Names 17 Charities To Receive Grants
Marketing Daily, - Thursday, October 7, 2010
The announcement is part of Chase Community Giving's $5 million donation ...
- Aflac's Charney Takes CMO Job At Progressive
Marketing Daily, - Wednesday, October 6, 2010
Progressive today named Jeff Charney as its new chief marketing officer, accordi ...
- Amex Shows How 'Change' Works For It
Marketing Daily, Nina Lentini - Tuesday, October 5, 2010
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday ...
- Farmers Insurance Launches Contest Via Facebook
Marketing Daily, - Monday, October 4, 2010
During the sweepstakes, which runs to Nov. 15, Farmers' Facebook page fa ...
- Visa, MasterCard Antitrust Decision By U.S. Said To Be Near
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
...
- Chase Survey Shows Small Biz Optimism
Marketing Daily, - Thursday, September 30, 2010
This is the second year that Ink from Chase surveyed CEOs a ...
- ING Direct Encourages People To 'Touch The Ball'
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2010
In one spot, a man sets the ringtone for his bank te ...
- Goldman Kicks Off National Advertising Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Thomas Kaplan blogs that Goldman Sachs is trying to counteract what ...
- Survey Finds GEICO Offers Best Value
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Four out of 10 consumers selected GEICO, followed by Allstate, Progressive a ...
- At OMMA Global, Aflac CMO Charney Touts The Duck
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
"Brand awareness has gone from 11% to 91% in fewer than fo ...
- Study: Insurance Marketers Missing Opportunities
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
For the most part, consumers are happy with their insurance experience, b ...
- Fifth Third Bank Teams With Hometown Bengals
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
The work has resonated with fans. Both TV spots were placed ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- Chase To Get Top Billing At MSG
Marketing Daily, - Tuesday, September 21, 2010
JPMorgan Chase has grabbed the brass ring with MSG. The company h ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Warren Takes Aim At Financial Product 'Tricks And Traps'
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
As she accepted the job of setting up a consumer financial protecti ...
- Liberty Mutual Pledges $1 Million For Penalty-Free College Football Game
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
A major player on the college football scene with its Liberty Mutu ...
- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Bank Group Signs Partnership Deal With NBA
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The company says U.S. marketing activity will focus on its BBVA Compa ...
- Citibank Launches Checking Promotion
Marketing Daily, - Monday, September 13, 2010
The limited-time offer provides new customers who open an eligible checking accoun ...
- 'Happy' Bank Customers Consider Switching
Marketing Daily, Aaron Baar - Friday, September 10, 2010
The most common reasons cited for switching banks: dissatisfied with the servi ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Chase Sponsors Festival Webcast On Facebook
Marketing Daily, - Thursday, September 9, 2010
Festival attendees with a Chase Freedom card can gain access to t ...