- Frozen Foods Go Head-to-Head With 'Fresh'
Marketing Daily, Karlene Lukovitz - Wednesday, November 7, 2012
Overall frozen food sales have been more or less flat in rece ...
- New Kraft Food Group Reports First Quarterly Results
Marketing Daily, Karlene Lukovitz - Wednesday, November 7, 2012
Kraft Foods Group (KFG) reported revenue and profit gains in the thi ...
- Proponents Vow To Continue GMO Labeling Fight
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 8, 2012
A California proposal to label food containing genetically modified organisms was defeat ...
- Del Monte Shows Life With New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 6, 2012
With consumers wanting (or saying they want) more fruits and vegetables ...
- Dunkin Breaks Out Holiday Flavors
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
Dunkin' Donuts said participating restaurants are starting to offer such items ...
- Restaurants Must Face California Prop. 37
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
A growing number of restaurant operators is taking interest in a propositi ...
- Hillshire Farm Debuts New TV Spot
Marketing Daily, Karlene Lukovitz - Monday, November 5, 2012
Hillshire Farm has begun airing a second TV spot in its n ...
- Doritos Begins Countdown For Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 5, 2012
Super Bowl XLVII may be three months off, but Doritos is givi ...
- Snack Bar Sales Reach $6 Billion
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2012
Growth-drivers include snack bars' broad, multi-purpose appeal and their on-the-go convenience; t ...
- Yum! Peanut Butter Burgers Are Here
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
Maybe after California burgers, veggie burgers, shitake mushroom burgers, it's try f ...
- Unilever Experiment To Shape Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
Unilever is launching what it calls a "live social experiment" to bett ...
- Campbell Creates, Fills CMO Role
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2012
Campbell, which is targeting younger consumers as it seeks to reverse declini ...
- Gluten-Free Still Going Gangbusters
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2012
Gluten-free foods and beverages saw annual compound growth of 28% between 20 ...
- Hot Pockets' Viral Snoop Dogg Video Keeps Rollin'
Marketing Daily, Karlene Lukovitz - Monday, October 29, 2012
"Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and frien ...
- Flowers Foods Acquires Some Sara Lee Assets
Marketing Daily, Karlene Lukovitz - Monday, October 29, 2012
Flowers Foods, Inc. is acquiring bakery-products rights to Sara Lee and Earthgrai ...
- Who Buys Gluten-free Food?
Marketing Daily, Nina Lentini - Friday, October 26, 2012
Top 10 DMAs in which adults who buy food labeled as "gluten-fre ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- Quaker Renames Snacks Line
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
Quaker's snacks line has been renamed and given new packaging. ...
- A Good Time To Go With Meat
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Kroger Co. has stopped selling sprouts to stores and distribution centers becau ...
- Planters NUT-rition Peanut Butter In Zipcar Promo
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2012
The Planters NUT-rition Peanut Butter line, launched in July, has teamed wi ...
- Consumer Concerns About Food Safety Show Stability
Marketing Daily, Karlene Lukovitz - Wednesday, October 17, 2012
Despite frequent illness outbreaks and recalls, consumers' levels of concern about fo ...
- Ocean Spray's Bog-osphere On The Road Again
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
In the latest version of wooing America with its tiny, tart frui ...
- Truvia Campaign Benefits Bolivian Children
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
Each time someone logs onto the campaign's site and writes a no ...
- wHealthy Solutions Debuts Social Net, Focus On Nutrition
Online Media Daily, Fern Siegel - Tuesday, October 16, 2012
wHealthy Solutions has launched a scientific-based social network service focused on healt ...
- Dunkin' Donuts Has Filed For Bagel Trademark
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Dunkin' Donuts may be taking the Munchkin' donut hole idea to bagel ...
- Store Brands Headed For 30% Share, Report Finds
Marketing Daily, Karlene Lukovitz - Monday, October 15, 2012
Retailer private-label food brands will grow from their current 16% to 1 ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- Kellogg Cereal Now With Iron
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 15, 2012
Kellogg is recalling Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bi ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- History's 'Men' Targets Beef Lovers In New Promo
MediaDailyNews, David Goetzl - Friday, October 12, 2012
The History Channel has cooked up a meaty promotion for its "T ...