- Kellogg Positive Despite Profit Drop
Marketing Daily - Top of the News, Thom Forbes - Friday, August 3, 2012
Profits dropped but overall sales and optimism are growing at Kellogg, whi ...
- Who Buys Dog Biscuits?
Marketing Daily, Nina Lentini - Thursday, August 2, 2012
Top 10 DMAs in which adults who used dog biscuits or trea ...
- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- ConAgra Buying Bertolli, P.F. Chang's Frozen Brands
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In a $265 million deal, ConAgra Foods has agreed to acquire Unilever ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Auntie Anne's Preps Mobile Ads
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2012
Auntie Anne's Pretzels is partnering with The Coca-Cola Company to pilot ...
- Suit Disputes Nature Valley's 'Natural' Claims
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
It contends that Nature Valley's "natural" marketing positioning is deceptive because ma ...
- New Face For Popchips
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 26, 2012
Katy Perry is the newest face of Popchips and will appear ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- PepsiCo: Earnings Down; Organic Revenue Up
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
PepsiCo's Q2 earnings fell 21%, but its worldwide and Americas businesses s ...
- Kellogg Launches Loyalty Program
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Kellogg is looking to reward its most loyal customers with a n ...
- Bad News For Beef?
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
Higher food prices seem a certain result of the drought that h ...
- Promotions Mean Big Cheese For Company
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
A small Wisconsin-based cheese company has rolled out a steady stream ...
- Lay's Teams Up With Longoria, Iron Chef Symon
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Lay's Potato Chips is teaming up with actress Eva Longoria and Ir ...
- Supermarkets Aren't Just for Groceries Anymore
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Sales of prepared foods and ready-to-eat foods at retail will reach $32. ...
- Yes, Sex Sells
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
The UK Advertising Standards Authority is investigating an ad for Kerry Food ...
- Mintel: Consumers Want Healthy Foods
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
New research from Mintel shows that a little more than two-thirds ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Frito-Lay Offers Skylanders Figurines
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2012
Frito-Lay North America multipacks are carrying an exclusive mail-in offer to recei ...
- Kraft Picks Mondelez HQ Location
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Kraft announced that once it splits into two companies later this yea ...
- NPD: Millennials Driving Greater Use Of Recipes
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Forty-two percent of U.S. households used recipes once a week or mo ...
- The Choice Of A New Generation At Pepsi: Yogurt
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 10, 2012
PepsiCo's joint venture foray into the exploding yogurt category with German dai ...
- PepsiCo Sees Promise In Yogurt
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 9, 2012
PepsiCo is going to take on companies like Dannon, General Mills, Fa ...
- Campbell Soup Grabs Bolthouse For $1.55 Billion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 9, 2012
Campbell Soup Co. plans to buy Bolthouse Farms for $1.55 billion ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- Andy Griffith Pitched Post Toasties
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 6, 2012
For old time's sake, here's Andy of Mayberry doing an ad f ...
- LGBT Oreo Lifts Nabisco Buzz Among Young Adults
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Oreo's posting of an image of a rainbow-filled cookie on its Facebo ...
- Dole's Digital Marketing Manager
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
This year Dole did its fourth iteration of "The Dole California Co ...
- Nathan's Olympics (Of Eating) Comes To Coney
Marketing Daily, Karl Greenberg - Tuesday, July 3, 2012
"I just got back from Istanbul, where we are planning to devel ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food make ...