- Barnum's Animals Crackers Go Designer For A Cause
Marketing Daily, Karlene Lukovitz - Thursday, April 22, 2010
Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- ...
- SunChips Uses Contest Winner As TV Ad
Marketing Daily, - Thursday, April 22, 2010
The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winni ...
- Mag Bag: 'TONY,' 'Bon Appetit' Team With Foursquare
MediaDailyNews, Erik Sass - Thursday, April 22, 2010
Food and entertainment magazines are looking to cash in with Foursquare, t ...
- IOM Report Provides Backing For Sodium Regulation
Marketing Daily, Karlene Lukovitz - Wednesday, April 21, 2010
The signs are increasingly pointing toward Food and Drug Administration intervention a ...
- Earthbound Farm's 'Greenman' Leads Organic Mission
Marketing Daily, Tanya Gazdik - Monday, April 19, 2010
Earthbound Farm is complementing a brand new series of quirky Greenman vide ...
- General Mills Launches Global Volunteer Projects
Marketing Daily, - Monday, April 19, 2010
To mark Earth Day and National Volunteer Week, General Mills has organiz ...
- West Coast Bowl Game Renamed Kraft Fight Hunger Bowl
Around the Net In Brand Marketing, Thom Forbes - Friday, April 16, 2010
The annual post-season football game played between teams from the Pacific-10 (PAC-1 ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...
- Michelle Obama 'Accelerates' The Focus Of Food Companies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Kate Andersen Brower writes that Michelle Obama's lobbying of companies to ma ...
- Reese's Dangles Movie Role In 'Iron Man' Promo
Marketing Daily, - Tuesday, April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Pa ...
- Analysis Shows Impact Of Hispanic Growth
Marketing Daily, Karlene Lukovitz - Friday, April 9, 2010
The contrast in spending trends between Hispanic and non-Hispanic markets is al ...
- Gum And Mints Market Still Fresh Despite Economy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
...
- CSPI Takes On 'Slack Fill' In Food Packaging
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
In its latest food-related initiative, the Center for Science in the Publ ...
- Peanut Chews Runs Photo Contest
Marketing Daily, - Wednesday, April 7, 2010
Brand fans are being asked to submit photos of themselves and the ...
- Sara Lee Answers Clooney's Nespresso Query With Cheaper Coffee
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
...
- Whole Foods Pushes Fair-Trade Pineapple
Marketing Daily, - Monday, April 5, 2010
The Austin, Tex.-based retailer claims its new program with Costa Rica pu ...
- Confections: Something Old, Something New
Marketing Daily, Karlene Lukovitz - Monday, April 5, 2010
Stressful times accentuate cravings for sweets, and these days, Americans are runni ...
- Nestle Inks Promo Deal With MLB
Marketing Daily, - Thursday, April 1, 2010
Nestle's Hot Pockets brand has initiated a promotion with Major League Gamin ...
- Report: People Shop Less Often, Spend Less On Food
Marketing Daily, Sarah Mahoney - Friday, April 2, 2010
By differentiating themselves, stores can find ways to boost sales. "Retailer websit ...
- Kraft Launches Big Push For Velveeta Shells & Cheese
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Country singer Rodney Atkins touts one of the benefits of Velveeta Shel ...
- Chiquita, Danone Form Beverage Venture In Europe
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Danone will be the exclusive distributor of Chiquita Just Fruit in ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- Nestlé Getting Bashed In Social Media Over Palm Oil Charge
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Nestlé is under siege on social networks from environmental activists, led ...
- Wonder Bread Still Says It Builds Healthy Bodies
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Wonder Bread used to claim that its white bread -- enriched wi ...
- Hellmann's, Best Foods Launch 'Real Food Project'
Marketing Daily, Karlene Lukovitz - Friday, March 26, 2010
As it happens, the mom-targeted initiative from the two Unilever North Ameri ...
- Johnsonville Sausage Launches Baseball Contest
Marketing Daily, - Thursday, March 25, 2010
Johnsonville Sausage is running a "Triple Play Challenge" contest in which consume ...
- Which QSRs Are Perceived As Healthy?
Marketing Daily, Karlene Lukovitz - Thursday, March 25, 2010
Brand Keys does not specifically probe consumers about calorie counts, but w ...
- Unilever's Ben & Jerry's Keeping Its Vermont State Of Mind
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
Ben & Jerry's, arguably the most free-wheeling of Unilever 's 400 glob ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Ben & Jerry's Taps New CEO
Marketing Daily, - Tuesday, March 23, 2010
Talk about a welcome wagon: Jostein Solheim has been named the n ...