Reese's Dangles Movie Role In 'Iron Man' Promo

  • April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Part Peanut Butter. All Hero." The effort includes ads, on-pack, instant-win promotions dangling a chance to be a walk-on in a future Marvel film, a contest among Massachusetts Institute of Technology students (Tony Stark, a/k/a Iron Man, went to MIT, ostensibly).

Among other sweepstakes rewards, a trip for two to visit a Marvel film set, a trip for two to attend a Marvel film premiere and 100 runners-up will receive a Sega Iron Man 2 video game.

On campus, MIT MBA students will have to figure out a way to generate awareness for the promotion online. The digital marketing competition has two teams of three students competing to see which team can drive the most fans to www.reeses.com/ironman2.

"Iron Man" will also be featured in a national television commercial airing through May 2.--Karl Greenberg

1 comment about "Reese's Dangles Movie Role In 'Iron Man' Promo".
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  1. Liron Azrielant, April 20, 2010 at 10:33 p.m.

    I am one of the MIT students competing in the social media marketing challenge. To help my team and to find out more details about Reese's promotion please click www.reeses.com/ironman2/chocolate

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