Reese's Dangles Movie Role In 'Iron Man' Promo

  • April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Part Peanut Butter. All Hero." The effort includes ads, on-pack, instant-win promotions dangling a chance to be a walk-on in a future Marvel film, a contest among Massachusetts Institute of Technology students (Tony Stark, a/k/a Iron Man, went to MIT, ostensibly).

Among other sweepstakes rewards, a trip for two to visit a Marvel film set, a trip for two to attend a Marvel film premiere and 100 runners-up will receive a Sega Iron Man 2 video game.

On campus, MIT MBA students will have to figure out a way to generate awareness for the promotion online. The digital marketing competition has two teams of three students competing to see which team can drive the most fans to

"Iron Man" will also be featured in a national television commercial airing through May 2.--Karl Greenberg



1 comment about "Reese's Dangles Movie Role In 'Iron Man' Promo".
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  1. Liron Azrielant, April 20, 2010 at 10:33 p.m.

    I am one of the MIT students competing in the social media marketing challenge. To help my team and to find out more details about Reese's promotion please click

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