- Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
Marketing Daily, Steve Ellwanger - Wednesday, May 10, 2023
Producer of oat-based beverages offers free ads to dairy marketers if th ...
- 'La Dolce Velveeta' Platform: From Nail Polish To Chocolate Truffles
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
In a limited partnership with Compartes Chocolatier, Velveeta promotes TruffVels: cheese-infused whi ...
- Lisa Loeb Re-Imagines Her 'Stay (I Missed You)' Hit To Welcome Back Goldfish LTO
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Campbell is bringing back a seasoned version of Goldfish crackers flavored ...
- Safeway, Albertsons Will Settle Oregon BOGO Lawsuit For $107M
Marketing Daily, Steve Ellwanger - Monday, May 8, 2023
Settlement will compensate Oregon shoppers who bought meat whose prices were alleg ...
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Brand will stop selling its non-Hershey chocolate-covered Cranberry Bites as it rol ...
- Bad Moment? Rebel Creamery Can Make It 'Better'
MAD, Fern Siegel - Friday, May 5, 2023
Losing a pet is hard for any child. But her dad consol ...
- MadeGood Snacks Teams With Chef Molly Yeh For Allergy Awareness Month
Marketing Daily, Steve Ellwanger - Friday, May 5, 2023
The result is a recipe collection free of the top eight most-comm ...
- Troy-Bilt Promotes Time-Saving Solutions For Meals, Yard Work
MAD, Fern Siegel - Thursday, May 4, 2023
Troy-Bilt is partnering with three popular DIY and home experts to sha ...
- Kraft Heinz Enters Spice Market As Lunchables' School Debut Sparks Criticism
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
The company's entry into the National School Lunch Program is drawing critici ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2023
Instacart is building out its retail network initially by adding retailers ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Study: Snacking Is Now A 'Lifestyle' Throughout The Day
CPG Insider, Steve Ellwanger - Friday, April 28, 2023
With 49% of consumers indulging themselves three or more times a da ...
- IPO Watch: Dehydrated Fruits, Veggies Brand BranchOut
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
BranchOut licenses rights for a dehydration technology. Products in development include chocolate-cover ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- Blue Bunny CEO Blu Is Back In Season 2 Of 'We Make Fun' Campaign
Marketing Daily, Steve Ellwanger - Friday, April 21, 2023
Things are hopping again in the product-testing department of frozen treats bra ...
- Happy Earth Day! Brands Including BMW, Uniqlo Promote Eco-Friendly Efforts
Marketing Daily, Tanya Gazdik - Saturday, April 22, 2023
BMW is partnering with Scenic America to plant 25 trees for eve ...
- Pac-Man Devours Wonderful Pistachios
Out to Launch, Fern Siegel - Friday, April 21, 2023
The famed videogame character is part of the ongoing "Get Crackin'" campa ...
- Digital Lure: Nothing Bundt Cakes Highlights Beauty Of Bundt
MAD, Fern Siegel - Thursday, April 20, 2023
New work by PMG challenges the category and stakes the brand's pla ...
- Freshpet: Dog Owners Should Share Fridge With The Pooch
Marketing Daily, Steve Ellwanger - Thursday, April 20, 2023
Not everybody agrees dog food should be next to people food. "It ...
- Whole Foods Opens New Location In NY
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 19, 2023
Whole Foods Market has opened a 50,000-sq.-ft. store in the Rochester subu ...
- Grocery Shopping: Gap Between Supermarkets, Mass Outlets Continues To Shrink
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, April 19, 2023
Stats are much more equal now: 38% of shoppers cite supermarkets ...
- Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Customers get discounts on milk and Oreos by scanning barcodes on ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Crumbl Cookie's Popularity Commands Respect
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 17, 2023
Expensive giant Crumbl cookies in a fancy pink box are all t ...
- Oscar Mayer Offers 'Wienermobile Of Love'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 17, 2023
The Oscar Mayer Wienermobile is back, with a twist. The brand help ...
- NotCo Wants To Show You What A 48-year-old Cow Looks Like
MAD, Steve McClellan - Monday, April 17, 2023
The company and agency AKQA Bloom use AI to create images th ...
- HelloFresh Launches Snacks, Recipes Into The 'Guardians' Galaxy
Marketing Daily, Steve Ellwanger - Monday, April 17, 2023
An office worker munching on HelloFresh snacks watches in amazement as h ...
- Almond Blossom Time: Kind Snacks Focuses On Bee-Friendly, Regenerative Agriculture
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Kind is using VR technology to explain agricultural practices it's testing. T ...
- With Fewer New Products, Consumers Cut Discretionary Spending 7%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 14, 2023
A Commerce Department report notes a 4.3% drop at home improvement retailer ...
- Vahdam Spices: Bringing 'The Best Of India' To The World
CPG Insider, Steve Ellwanger - Friday, April 14, 2023
Organic tea brand Vahdam began selling 25 spices on its website la ...