- Hormel Bacon Spot Unites Families During Christmas 'Fight'
Out to Launch, Fern Siegel - Monday, December 12, 2022
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- Pacific Foods Names Little & Company As Lead Strategy, Creative Agency
MAD, Steve McClellan - Sunday, December 11, 2022
The client, part of Campbell Soup Co., first began working with t ...
- 75th Anniversary Documentary Traces Arc Of Bazooka Bubble Gum
Marketing Daily, Steve Ellwanger - Friday, December 9, 2022
Film features appearances by Bazooka Companies owner Michael Eisner and artists w ...
- Campbell Soup Co.: Food Inflation Not Curbing At-Home Cooking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 8, 2022
Campbell has ramped up efforts to promote its soups as ingredients ...
- Keto-Friendly Catalina Crunch Uses Birds (And Humor) In First National TV Campaign
Marketing Daily, Steve Ellwanger - Wednesday, December 7, 2022
Day starts out quietly for a woman eating Catalina Crunch cereal ...
- Animal Focus Groups Lead Brand Refresh For Natural Balance Pet Foods
Marketing Daily, Steve Ellwanger - Tuesday, December 6, 2022
If you make food for pets, you should also make commercials th ...
- BelliWelli 'Hot Girls' Billboards Aim To Destigmatize IBS
Marketing Daily, Les Luchter - Tuesday, December 6, 2022
The campaign for the 20-month-old, rapidly growing probiotic snack bar brand us ...
- Nestle Reduces Ownership Stake In Meal Delivery Provider Freshly
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 6, 2022
Nestle says poor timing is the impetus for its decision to redu ...
- Pacific Foods Names Little & Company Lead Creative Agency
Accounts on the Move, Fern Siegel - Sunday, December 4, 2022
New work is expected to break in August 2023. ...
- Yum? HelloFresh Revives Buddy The Elf's Spaghetti-And-Sweets Mashup
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 30, 2022
"We're tapping into the fandom of the film while giving consumers ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- Built Protein Bars: Actress Jude Salazar Hits Street To Introduce New Flavors
Marketing Daily, Steve Ellwanger - Monday, November 28, 2022
Salazar and a camera crew pop in unannounced at a corporate offi ...
- Post Holdings' Shopping List: Looking For More Deals
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 28, 2022
Company seeks acquisitions after last year's purchases of private label cereal manufactur ...
- 'Bon Appetit' Debuts Redesign, Launches New Podcast
Publishers Daily, Ray Schultz - Sunday, November 27, 2022
Magazine also unveils a podcast that will help callers with kitchen emergenc ...
- Art Of The Possible Named Creative Agency For Bibigo Snacks
Accounts on the Move, Fern Siegel - Tuesday, November 22, 2022
The brand is prepping for a European launch and will target Asi ...
- What Thanksgiving Day Searches Tell Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 23, 2022
Google has compiled search trends around Thanksgiving meals suggesting the most popul ...
- For Tastier Turkey, Try The Chef Kevin Belton Method
TVBlog, Adam Buckman - Wednesday, November 23, 2022
New Orleans-based TV Chef Kevin Belton has some advice for home che ...
- BBDO MPLS Gives New Spin To SPAM's Figgy Pudding
MAD, Fern Siegel - Monday, November 21, 2022
SPAM is launch a limited-edition figgy pudding, a Christmas treat. The sp ...
- Smithfield Wants Americans To Ham It Up For The Holidays
MAD, Fern Siegel - Friday, November 18, 2022
The pork provider is on the offensive, taking on the traditional turk ...
- How Chobani Delivered Oat Milk To The Metaverse
CPG Insider, Steve Ellwanger - Friday, November 18, 2022
A custom-built game on the Roblox platform aimed to reach consumers ag ...
- Facing Supply Issues, Oatly Rules Out A Merger To Increase Scale
Marketing Daily, Steve Ellwanger - Thursday, November 17, 2022
In the Americas, Q3 revenues were up by 28.3% even as t ...
- 85-Year-Old Cooking Influencer Becomes 'Nutella Nonna'
Marketing Daily, Steve Ellwanger - Thursday, November 17, 2022
Activation is about "how do we inspire people to start baking wi ...
- Plant-Based: Beyond Meat Struggles, Wholly Veggie Launches National Campaign
Marketing Daily, Steve Ellwanger - Tuesday, November 15, 2022
The "Haha You Just Ate Vegetables" spot shows kids who hate veggi ...
- Frito-Lay's World Cup Ad: Manning, Beckham Argue If It's Football Or Soccer
Marketing Daily, Steve Ellwanger - Tuesday, November 15, 2022
"Soccer Or Football" also features a series of cameos from such socc ...
- Walmart Gains With High-Income Shoppers, Pays $3.1B In Opioid Settlement
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 15, 2022
Families earning more than $100,000 are its fastest-growing customer segment. ...
- Undnyable Assigned First National Campaign For Olympia Provisions
Out to Launch, Fern Siegel - Monday, November 14, 2022
The campaign breaks in January 2023 across Google platforms, Hulu and nation ...
- Oreo's Parent Company Pulls Twitter Ads Citing Hate Speech
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 9, 2022
The maker of Oreo cookies, Mondelez International, has pulled its ads o ...
- Ina Garten, Williams Sonoma Team Up For Thanksgiving
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2022
The Barefoot Contessa offers exclusive turkey tips, contests and virtual events. ...
- Nosy Holiday Questions? Try HelloFresh's Pass Master
D2C Insider, Sarah Mahoney - Monday, November 7, 2022
The meal kit company is auctioning off a Lazy Susan-like device th ...