- FDA Food, Beverage Recalls Soar In 2022
Marketing Daily, Steve Ellwanger - Wednesday, August 24, 2022
J.M. Smucker Co. says its second-quarter recall of Jif peanut butter produc ...
- Lunchables Builds On Playful Food Experiences With OOH Placements
Marketing Daily, Steve Ellwanger - Wednesday, August 24, 2022
The "Lunchabuild This" campaign spreads the word about how Lunchables can ...
- Scavenger Hunt For Rold Gold Pretzels Yields Real Gold Bars
Marketing Daily, Steve Ellwanger - Tuesday, August 23, 2022
Actor Joel McHale kicked off campaign by posting a clue on digit ...
- Reese Witherspoon, Eve Rodsky Encourage Women To 'Say Oui To Me'
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
Six-minute videos include chats between the actor/entrepreneur and the "Find Your Unico ...
- Chiles Popularity Continues To Rise, Thanks In Part To The Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 19, 2022
Consumption of chile peppers per capita in the United States more th ...
- VCCP Handles Global Duties For Old El Paso
MAD, Fern Siegel - Thursday, August 18, 2022
General Mills named VCCP as its agency of record for brand O ...
- Happy Consumers Do The Talking In First Campaign For Little Leaf Farms
Marketing Daily, Steve Ellwanger - Thursday, August 18, 2022
The produce is touted not by the company, but by voicemail "tastemonial ...
- Frito-Lay Disputes Exec Who Take Credit For Flamin' Hot Cheetos
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 17, 2022
Janitor-turned-marketing-executive Richard Montañez has been telling the world for the last deca ...
- The Case Of The 3 Talking Deerheads
Marketing Daily, Steve Ellwanger - Wednesday, August 17, 2022
Each pronounces one of the syllables in the sausage name Johnsonville, ...
- Mattel Sues Rap Snacks For Nicki-Minaj-branded 'Barbie-Que Honey Truffle' Chips
Marketing Daily, Steve Ellwanger - Wednesday, August 17, 2022
Mattel cites images and colors associated with Barbie dolls and potential consum ...
- Nature Valley Offers Sustainability Rewards On TikTok
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
Consumers who post a sustainable practice on TikTok receive a promo co ...
- Kraft Heinz Leverages AI Tech For Ketchup, 'Freak Flags' For Mayo
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The company just turned to artificial intelligence for more validation that Hei ...
- From Carp To Copi: Can A Rebrand Finally Decimate Invasive Fish?
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2022
A new name may help Middle America learn to love eating t ...
- Wrigley Wins Trademark Dispute With Cannabis Retailer Over 'Skittles,' 'Cannaburst' Products
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Judgment against seller of Medicated Skittles shows "Parody is NOT a defen ...
- Country Crock Targets 'Plant Curious' With 'We Defied Dairy' Spot
Marketing Daily, Steve Ellwanger - Friday, August 5, 2022
A new brand campaign aims to help consumers easily figure out h ...
- Delimex Launches Brand Revamp, Flavor Campaign
MAD, Fern Siegel - Thursday, August 4, 2022
Delimex's Mexican food has revamped its package and kicked off a n ...
- SOCi Inc Named Charleys Cheeseteaks' Global Platform Of Record For Local Marketing
Accounts on the Move, Fern Siegel - Wednesday, August 3, 2022
Soci's tech lets the client post and promote content to more th ...
- Toyota, U-Haul, Tyson Foods Support Areas Affected By Catastrophic Flooding
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2022
The flooding death toll remains at 37 but now heat is ...
- The Robs, Popular Food Writers, Depart 'New York' Magazine
Publishers Daily, Ray Schultz - Wednesday, August 3, 2022
A chef says magazine has "some big shoes to fill" as pa ...
- Ritz Crackers Says We Can All 'Agree' On Delicious Taste
Out to Launch, Fern Siegel - Tuesday, August 2, 2022
In the UK, Ritz is associated with Christmas. The campaign turns ...
- McDonald's McPlant Burger Test Ends As Plant-Based Lawsuits Grow
Marketing Daily, Steve Ellwanger - Monday, August 1, 2022
There's no indication McPlant will appear on the QSR giant's menu anyti ...
- Unilever's Klondike Might Not Kill Choco Taco After All
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 30, 2022
Unilever’s Klondike brand recently said it was discontinuing some products -- includi ...
- Is This Scary Or What? Hershey Warns Of Halloween Supply Issues
Marketing Daily, Steve Ellwanger - Friday, July 29, 2022
So does Mondelez International -- which has also prioritized the "renovation" ...
- Coach Buzz The Bee Connects Cheerios With Disney TV Notables
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescripti ...
- Colavita USA's First Mascot: Olivia The 'Epicurean Olive'
Marketing Daily, Steve Ellwanger - Thursday, July 21, 2022
"A knowledgeable but witty and energetic olive seemed a great personification ...
- Cheese It: Pilgrims Choice Pushes Superior 'Taste'
MAD, Fern Siegel - Wednesday, July 20, 2022
The campaign follows the introduction of new pack designs across the Pilgri ...
- Skittles Sued For Alleged 'Known Toxin'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 19, 2022
Mars is being sued by a consumer seeking class-action status who alleg ...
- Kombucha Pioneer Synergy Takes 'Raw' Approach To Differentiation
Marketing Daily, Steve Ellwanger - Tuesday, July 19, 2022
Synergy is positioned as the original raw kombucha because its fermentation happe ...
- Porsche Celebrates National Ice Cream Day
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 18, 2022
Porsche partnered with a Chicago-based ice cream shop to celebrate National I ...
- Jet-Puffed's Packaging, OOH Work Touts Special Glow
Out to Launch, Fern Siegel - Friday, July 15, 2022
The campaign is comprised of six glow-in-the-dark OOH billboards in specific locati ...