- Study: Price, Taste Main Drivers Of Animal Protein Alternatives
CPG Insider, Steve Ellwanger - Friday, May 13, 2022
In a study that ranked specific brands of animal protein alternatives, 35-year-o ...
- Jenny Slate Saves People From 'Sad Ice Cream' For Tillamook Instead
Marketing Daily, Steve Ellwanger - Thursday, May 12, 2022
Ad shows actress so blown away by the creaminess of Tillamook i ...
- Campaign Repositions Marmite Truffle As Upscale Item
MAD, Fern Siegel - Wednesday, May 11, 2022
adam&eveDDB just debuted an out-of-home campaign for Marmite's new posh spread: Marmi ...
- Beyond Meat Products Will Pop Up During Kevin Hart's Summer Tour
Marketing Daily, Steve Ellwanger - Tuesday, May 10, 2022
Brand plans to do popup events with Hart in the parking lo ...
- Shake Shack Adds Bourbon, Drive-Throughs
QSR Insider, Sarah Mahoney - Tuesday, May 10, 2022
Shake Shack is adding Maker's Mark bourbon to some of its burger ...
- Crocs, General Mills, Foot Locker Partner
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 8, 2022
Crocs, General Mills and Foot Locker have joined together to offer clogs inspir ...
- Meal Plan: Land O'Frost Promotes Affordable Options
MAD, Fern Siegel - Friday, May 6, 2022
The "Sandwich Board" campaign, created by the Merge agency, runs through 2 ...
- Just Eat Takeaway Considers Grubhub Sale
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 5, 2022
With the food delivery business declining from its high during the heig ...
- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction Initiative
CPG Insider, Steve Ellwanger - Friday, May 6, 2022
Hostess Brands won't advertise to kids under 13, except for products th ...
- Magnolia Bakery Enlists Burger King's Design Firm
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 1, 2022
New York’s legendary Magnolia Bakery is reinventing itself with the help ...
- 16 Years In, Guiding Stars Nutrition System Expands Beverage Scoring
CPG Insider, Steve Ellwanger - Friday, April 29, 2022
The Guiding Stars science-based, point-scoring system uses algorithms to analyze nutrition labe ...
- MullenLowe Debuts First Work For 'Finger-Lickin' Good' KFC
MAD, Fern Siegel - Thursday, April 28, 2022
The "finger-lickin' good" campaign is geared to millennials. The food is t ...
- Do Good Chicken Markets Painless Way to Help Save The Planet
Marketing Daily, Steve Ellwanger - Wednesday, April 27, 2022
With a lighthearted touch, "Good For Plate & Planet," introduces consumers ...
- Dunkin' Donuts Casts Next Campaign Via TikTok
MAD, Fern Siegel - Monday, April 25, 2022
The company posted the campaign script on Dunkin's TikTok - and unt ...
- Rabbits Take Over Blue Bunny Headquarters To 'Make Fun'
Marketing Daily, Steve Ellwanger - Wednesday, April 20, 2022
In new campaign, people who visit a low-ceilinged Blue Bunny headquarters a ...
- Blue Apron Feeds Better Customer Experience In New Brand Effort
MAD, Fern Siegel - Wednesday, April 13, 2022
The ads also push Blue Apron's quality ingredients, as well as maki ...
- Cracker Jill Takes To The Field In Celebration Of Women In Sports
Marketing Daily, Steve Ellwanger - Wednesday, April 13, 2022
First female mascot in 125-year-old snack's history, Cracker Jill honors women ...
- Hot Dog Sales Rebound Thanks To Baseball
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 10, 2022
With baseball fans returning to stadiums at 100% capacity for the enti ...
- Publix Ends Free Prescription Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 7, 2022
Publix Super Markets is ending its free prescription medication program on Ju ...
- Oreo Stresses Need For Family Support Of LGBTQ+ Loved Ones
Marketing Daily, Steve Ellwanger - Thursday, April 7, 2022
A quietly dramatic spot by the 360i agency titled "The Note" relat ...
- Starbucks Leader Critical of Unions
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 6, 2022
Starbucks founder and interim CEO Howard Schutz made his dislike of unio ...
- Athletic Champs Tout Subway Refresh
Marketing Daily, Todd Wasserman - Wednesday, April 6, 2022
Basketballer Stephen Curry and Olympic gymnast Simone Biles introduce three new sandwich ...
- Second Poultry Price Fixing Trial Ends In Mistrial
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 5, 2022
A mistrial was declared in the second trial concerning the involvement ...
- McClure's Mimics Legal Services Ads For Those 'In A Pickle'
Marketing Daily, Steve Ellwanger - Tuesday, April 5, 2022
Results from the OOH and social media "In A Pickle" campaign prompt ...
- Sonic Pairs Slush Flavors With Mood Ring Colors Via Snapchat
Marketing Daily, Steve Ellwanger - Monday, April 4, 2022
Sonic Drive-In is mashing up 1970s technology with augmented reality so consume ...
- Plant-Based Meat Alternatives Face Another Challenging Year
CPG Insider, Steve Ellwanger - Friday, April 1, 2022
While plant-based alternatives to dairy milk had a 4% sales increase, me ...
- Skittles Apologizes (Profusely) For Belated Return Of Lime Flavor
Marketing Daily, Steve Ellwanger - Thursday, March 31, 2022
Mea culpa on steroids, with live streams on TikTok and Twitch, ...
- Child's Play: 'Julia' Bites Off More Than It Can Chew
TVBlog, Adam Buckman - Wednesday, March 30, 2022
A new scripted series about Julia Child seeks to place her ...
- Fans Help Spin Plot Of Taco Bell Ad
Marketing Daily, Todd Wasserman - Monday, March 28, 2022
The result is a sort of mix of "Mad Max," "Groundhog Da ...
- Survey Reveals Confusion About 'Healthy' Food Labeling
CPG Insider, Steve Ellwanger - Friday, March 25, 2022
Among the takeaways for CPG brands from the Attest study: Trustworthy nutrition ...