Marley Spoon, Martha Stewart’s subscription-based meal kit delivery service, has chosen Movable Ink to expand its customer engagement strategy across email and mobile.
“It’s crucial for us to hyper-personalize how we communicate according to our subscribers' needs and preferences,” says Karan Gupta, Global Head of CRM at Marley Spoon. “In partnership with Movable Ink, our team will be able to further optimize email and mobile channels to deliver scalable and contextually relevant content to our audiences.”
The project originated in Germany, but is expected to be global in scale.
Marley Spoon sits at the intersection of food and technology, Movable Ink says. It prioritizes convenience and quality.
Movable Ink hopes to power “more customer-centric, omnichannel experiences for them in the DACH region and beyond,” says Matt Lyon, regional vice president of sales, EMEA at Movable Ink. “Today’s consumers expect real 1:1 personalization and we are committed to making that a reality for brands across the region."
The news follows a period in which Movable Ink raised $55M in Series D funding, exceeded $100M in annual recurring revenue, and acquired Coherent Path, an AI content personalization engine, that has since been rebranded as Da Vinci. The firm has more than 600 employees, including 90 in EMEA.