- Garden Veggie Snacks Launches First National Masterbrand Campaign
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The campaign for the Hain Celestial Group brand is the first ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Aloha Positions Protein Snacks As 'Deliciously Satisfying'
MAD, Fern Siegel - Tuesday, August 13, 2024
The campaign marks the first big push since new management at t ...
- Stonyfield Organic Turns Sugar Into BTS T-Shirts
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane in ...
- California Grown Pushes State's Agriculture Via 'Sound'
MAD, Fern Siegel - Monday, August 12, 2024
"The Sound of Good" spotlights the freshness of Golden State products a ...
- Pop-Tart Takes Super-Sizing To Next Level
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
The party-sized pastry, large enough to serve 73 people, is the brand ...
- Hormel Toasts The Mr. Peanut Fan Club
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
A new film celebrates the Peanut Pals, the enthusiastic collectors of bra ...
- Rumored Mars/Kellanova May Rattle Food Brands
CPG Insider, Sarah Mahoney - Friday, August 9, 2024
Mars's potential $30 billion acquisition of the Pop-Tarts and Pringles company wou ...
- Overstock.com, Primark, Aldi, Lululemon Fastest Growing U.S. Retailers
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The National Retail Federation's annual "Hot 25" also includes newcomers like Abercromb ...
- Restaurants Embrace Back-To-School Meal Deals
Marketing Daily, Teresa Buyikian - Wednesday, August 7, 2024
This year, QSRs and fast-casual restaurants are rolling out back-to-school meal deal ...
- Walmart Strengthens Grocery Lead
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
Traditional grocers, including Kroger, Albertsons and Publix, continue to fall behind. ...
- Emails On The Menu: Restaurant Patrons Prefer The Channel
Email Insider, Ray Schultz - Tuesday, August 6, 2024
Although email is preferred for restaurant offers, Gen Z would rather recei ...
- Kellanova Just Wrapped An Agency Overhaul; Is It Now Up For Sale?
Mediapsssst, Richard Whitman - Monday, August 5, 2024
A deal is not certain, but Mars is exploring a possible acquisitio ...
- In New Ads, Nellie's Free Range Offers an Egg-ucation
CPG Insider, Sarah Mahoney - Friday, August 2, 2024
Pete & Gerry's hopes to teach misinformed consumers more about happy h ...
- Zeal Positions Arla Cravendale Milk As 'Heaven' Sent
Out to Launch, Fern Siegel - Thursday, August 1, 2024
The added AR experience, accessible via a QR code, invites users ...
- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...
- With A New York Cafe, Hellmann's Heads To Paris
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
Unilever hopes the experience will convince Americans that yes, it is ...
- Pediatric Nutrition Brand Bobbie, Designer Tan France Advocate For Paternity Leave
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
The campaign drives support for the FAMILY act, which would provide a ...
- SimplyProtein Debuts Tortilla Chips In New Digital-Marketing Push
MAD, Fern Siegel - Friday, July 26, 2024
Bobby, Inc's creative utilizes a Mariachi tune with spicy copy. ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- Eggo Teams Up With Two Rivers To Waffle-ify Morning Coffee
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
Two Rivers Coffee has teamed up with Kellanova's Eggo brand to relea ...
- Tasty Partners With CookUnity To Deliver Recipes To The Door
Publishers Daily, Ray Schultz - Tuesday, July 23, 2024
Tasty calls the new offering 'a shift in the way we experien ...
- Altro Food USA Names SweetScience Marketing AOR
Accounts on the Move, Fern Siegel - Friday, July 19, 2024
The remit is to build brand awareness for Altro's plant-based products ...
- Genesis Motor America Partners With Michelin Guide
Marketing Daily, Tanya Gazdik - Sunday, July 21, 2024
The year-long deal includes a one-of-a-kind content series utilizing the brand's flagsh ...
- Smucker CMO: 'Our Brands Have To Be A Bright Light'
CPG Insider, Sarah Mahoney - Friday, July 19, 2024
For Gail Hollander, leading the CPG giant's marketing calls for shaking ...
- Philadelphia Cream Cheese Invites Oliver, O'Toole To 'Brunch'
MAD, Fern Siegel - Thursday, July 18, 2024
The work was developed in partnership with creative agency Elvis to undersco ...
- Chobani Develops Shelf-Stable 'Super Milk' For Disaster Relief
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The company embarked on the project in response to logistical challenges connecti ...
- Opinionated Wins Panda Express Creative AOR, Next Campaign Debuts With Chinese New Year
MAD, Fern Siegel - Wednesday, July 17, 2024
The agency's remit is to develop a strategic marketing platform transforming cha ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Pop-Tarts Promotes Latest 'Crazy Good' Theme
Out to Launch, Fern Siegel - Monday, July 15, 2024
Le Truc produced the creative, which runs on digital, social and earn ...