- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- Why Doritos Is Reviving 'Crash The Super Bowl'
Marketing Daily, Sarah Mahoney - Friday, September 20, 2024
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funni ...
- Annie's Takes Cheesiness To TikTok Heights
CPG Insider, Sarah Mahoney - Friday, September 20, 2024
The mac-and-cheese brand slapped bunny ears on hungry moms, giving away 20,0 ...
- Election Survival: Stonyfield Offers $1,000 To Stay Off Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
The yogurt company has already signed 1.3 million people to the monthlo ...
- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- Violife Celebrates Category Success With Tongue-In-Cheek 'America Has Voted'
Marketing Daily, Danielle Oster - Tuesday, September 17, 2024
The campaign celebrates Violife's dairy-free cream cheese becoming the number-one brand ...
- How This Evins Communications' Exec Plays To Win
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 19, 2024
Jacqueline Long reveals her two secret weapons. The first is her curiosit ...
- Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bri ...
- With A Fake Heiress And School Smugglers, Heinz Redefines Irrational Love
CPG Insider, Sarah Mahoney - Friday, September 13, 2024
New Wieden + Kennedy New York ads build on the ketchup brand ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- Campbell's Soup Aims To Drop 'Soup'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 11, 2024
Nearly half the company's sales come from snacks, including such brands ...
- Hot Stuff: NFL's Kelce, Lawrence Get Sexy For Campbell's Chunky Soup
MAD, Fern Siegel - Monday, September 9, 2024
Leo Burnett's new spots capitalize on the famous linemen's ability to beco ...
- Brach's Candy Corn Wants To Take You To Bed
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
The company is wooing its autumn-loving superfans with an orange, white a ...
- Ferrero Rocher, StoryGraph Sweeten The Reading Experience
Out to Launch, Fern Siegel - Monday, September 9, 2024
Both companies partnered for a tasty marketing push. ...
- Bill Belichick Accepts New Coaching Role... For DoorDash
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The former New England Patriots head coach is "fan coach" in DoorDash ...
- Southern-Fried Family Feud In 'The Chicken Sisters' On Hallmark+
TVBlog, Adam Buckman - Monday, September 9, 2024
The Hallmark TV brand is all over this new series about riv ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers sweet, savory and nostalgic cravi ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers' sweet, savory and nostalgic cravi ...
- 'Civil Eats' Drops Its Paywall For One Year
Publishers Daily, Ray Schultz - Wednesday, September 4, 2024
Nonprofit site Civil Eats draws support from two sources and hopes ...
- Elvis Whiskey, Tipsy Scoop Release Ice Cream Worthy Of The King
Marketing Daily, Teresa Buyikian - Tuesday, September 3, 2024
Elvis Whiskey Midnight Snack is banana ice cream infused with Elvis Whisk ...
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots
CPG Insider, Sarah Mahoney - Friday, August 30, 2024
The LinkedIn contest aims to combat "job boreout" and coax job seeke ...
- A Beloved Mayo Welcomes America To 'Duke's Country'
MAD, Fern Siegel - Thursday, August 29, 2024
A cornerstone of Southern childhood, the mayo's fans include Dolly Parton, Tasti ...
- 'Real Is Back' Amid Return Of Busy Routines In Pair Of Milk-Focused Campaigns
Marketing Daily, Danielle Oster - Monday, August 26, 2024
Both MIlkPEP and California Milk Advisory Board focus on the benefits ...
- Totino's Targets Breakfast-Skipping Teens With '80s Spoof
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2024
New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. ...
- Why Grubhub Is Treating New Moms To A 'Special Delivery'
Marketing Daily, Danielle Oster - Friday, August 23, 2024
Campaign is focused on new moms' first meal after childbirth, when th ...
- Is This TV's Best Cooking-Competition Show?
TVBlog, Adam Buckman - Monday, August 26, 2024
A few weeks ago, the PBS cooking competition show, "The Great Americ ...
- Research: Shoppers Feel More Control Over Grocery Spending
CPG Insider, Sarah Mahoney - Friday, August 23, 2024
Food prices are still high. However, new research from the Food Indust ...
- Wonderful Pistachios Promotes No Shells In 6 Key OOH Markets
MAD, Fern Siegel - Thursday, August 22, 2024
Running through September, "Pistachi-on-the-go" billboards are visible on city streets, highways a ...
- Why Kraft Mac & Cheese Is Heading Into The Woods
CPG Insider, Sarah Mahoney - Friday, August 16, 2024
To refresh the long-running 'Help Yourself' campaign, the comfort-food brand runs straig ...
- Garden Veggie Snacks Launches First National Masterbrand Campaign
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The campaign for the Hain Celestial Group brand is the first ...