- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...
- With A New York Cafe, Hellmann's Heads To Paris
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
Unilever hopes the experience will convince Americans that yes, it is ...
- Pediatric Nutrition Brand Bobbie, Designer Tan France Advocate For Paternity Leave
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
The campaign drives support for the FAMILY act, which would provide a ...
- SimplyProtein Debuts Tortilla Chips In New Digital-Marketing Push
MAD, Fern Siegel - Friday, July 26, 2024
Bobby, Inc's creative utilizes a Mariachi tune with spicy copy. ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- Eggo Teams Up With Two Rivers To Waffle-ify Morning Coffee
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
Two Rivers Coffee has teamed up with Kellanova's Eggo brand to relea ...
- Tasty Partners With CookUnity To Deliver Recipes To The Door
Publishers Daily, Ray Schultz - Tuesday, July 23, 2024
Tasty calls the new offering 'a shift in the way we experien ...
- Altro Food USA Names SweetScience Marketing AOR
Accounts on the Move, Fern Siegel - Friday, July 19, 2024
The remit is to build brand awareness for Altro's plant-based products ...
- Genesis Motor America Partners With Michelin Guide
Marketing Daily, Tanya Gazdik - Sunday, July 21, 2024
The year-long deal includes a one-of-a-kind content series utilizing the brand's flagsh ...
- Smucker CMO: 'Our Brands Have To Be A Bright Light'
CPG Insider, Sarah Mahoney - Friday, July 19, 2024
For Gail Hollander, leading the CPG giant's marketing calls for shaking ...
- Philadelphia Cream Cheese Invites Oliver, O'Toole To 'Brunch'
MAD, Fern Siegel - Thursday, July 18, 2024
The work was developed in partnership with creative agency Elvis to undersco ...
- Chobani Develops Shelf-Stable 'Super Milk' For Disaster Relief
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The company embarked on the project in response to logistical challenges connecti ...
- Opinionated Wins Panda Express Creative AOR, Next Campaign Debuts With Chinese New Year
MAD, Fern Siegel - Wednesday, July 17, 2024
The agency's remit is to develop a strategic marketing platform transforming cha ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Pop-Tarts Promotes Latest 'Crazy Good' Theme
Out to Launch, Fern Siegel - Monday, July 15, 2024
Le Truc produced the creative, which runs on digital, social and earn ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Bowl Me Over: Haagen-Dazs Names Nice&Frank Creative Agency Partner
Accounts on the Move, Fern Siegel - Wednesday, July 10, 2024
The agency's first work will be an ad in Super Bowl 2 ...
- Nature's Own Keto Bun Portrayed As Superhero
MAD, Steve McClellan - Tuesday, July 9, 2024
The bread marketer is out with its second low-carb keto product-a burg ...
- Ice Cream Makes A Comeback -- For More Than Dessert
QSR Insider, Teresa Buyikian - Wednesday, July 10, 2024
As temps rise, so does traffic to ice cream QSRs. And mo ...
- Terri & Sandy Celebrates Pilgrim's New 'Nugget' Flavors
MAD, Fern Siegel - Monday, July 8, 2024
The marketing push also highlights Pilgrim's bold new packaging. ...
- Holy Moly Dips Carries Cheeky OOH Message Across London
MAD, Fern Siegel - Friday, July 5, 2024
The copy has expletives covered by the Holy Moly logo, playing ...
- With New CMO, Kind Launches 'All Kinds of Good'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The campaign reflects a sharper purpose -- and consumers' ongoing tension betwe ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- 5-Hour Energy Releases BBQ Sauce WIth Different Kind Of Kick
Marketing Daily, Danielle Oster - Tuesday, July 2, 2024
The brand enlisted "Office" alum Brian Baumgartner for the launch of i ...
- Bakery Wins Creative AOR For LaLa U.S., Promised Land Dairy
Accounts on the Move, Fern Siegel - Monday, July 1, 2024
Bakery is charged with enlarging the brands' visibility in North America. ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- 'Despicable Me 4,' King's Hawaiian Team For Co-Promotion Efforts
MAD, Fern Siegel - Tuesday, June 25, 2024
In the ad, the Minions enjoy a barbecue - with explosive resu ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Special: Molly Baz Is First Pregnant Woman On Cereal Box
Out to Launch, Fern Siegel - Thursday, June 20, 2024
Kellogg's Special K's ad shot the chef when she was 39 wee ...