- Bob Evans Farms Appoints Colle McVoy Media AOR
MAD, Fern Siegel - Friday, February 21, 2025
The agency is charged with refining the company's consumer strategy to enga ...
- Egg Prices Double, Consumers Turn To Plant-Based Alternatives
CPG Insider, Sarah Mahoney - Friday, February 21, 2025
Execs at Just Egg, a product made of mung beans, say sal ...
- Ad Industry Blasts NY Bill Targeting Junk Food Ads
MediaDailyNews, Wendy Davis - Wednesday, February 19, 2025
Proposed restrictions on food ads would infringe on advertisers' and consumers' fr ...
- From Cart to Click: The Rapid Evolution of Grocery Shopping
Retail Insider, Sarah Mahoney - Wednesday, February 19, 2025
New data shows that while just 10% of Americans rely exclusively ...
- World Of Taste: Hi-Chew Focuses On 'Flavors'
MAD, Fern Siegel - Monday, February 17, 2025
Gigasavvy lets the visuals do the talking. ...
- Gousto Selects PMG As SEO Partner
Accounts on the Move, Fern Siegel - Friday, February 14, 2025
PMG is charged with upping Gousto's visibility on search platforms and growi ...
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 13, 2025
A sharp increase in brand investment hasn't offset economic pressures or changi ...
- Kite Hill Promotes #DairyFree Feb
Out to Launch, Fern Siegel - Thursday, February 13, 2025
The social campaign, created by Ruder Finn, enlists influencers and nutrition expe ...
- Bush's Beans Debuts 'Chop. Drop. Chili!' Game For President's Day Doldrums
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2025
The $3 card game aims to help parents during housebound school vacatio ...
- 'Waking Up' With Oreo Puffs
Out to Launch, Fern Siegel - Wednesday, February 12, 2025
Fast Horse creative suggests it's easy to get out of bed ...
- Stonyfield Wants You To Block Your Toxic Ex
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
The organic dairy brand will pay $1,000 to help you clean ...
- Twix Offers Twin Gold Bars In Super Bowl Staredown
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
A campaign starring rap duo Ying Yang Twins aims to double gameti ...
- With Saquon Barkley, Flipz Is Aiming For The Big Time
CPG Insider, Sarah Mahoney - Friday, February 7, 2025
The salty-sweet snack brand thinks a partnership with the NFL's hottest st ...
- HexClad's 'Unidentified Frying Object' Super Bowl Investment Has Already Paid Off
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2025
The D2C brand's two-week drip of Gordan Ramsay and alien-themed content topp ...
- Cold Foam Creamer Makes Super Bowl Debut
Out to Launch, Fern Siegel - Thursday, February 6, 2025
The wild spot builds on Coffee mate's recent platform "For The Lo ...
- Tillamook Sets Sail On Morning Star To Salute Brand's History
MAD, Fern Siegel - Wednesday, February 5, 2025
The latest Leo Burnett creative capitalizes on the "Extraordinary Dairy" brand platfo ...
- Paris Hilton Heats Up Frank's RedHot
MAD, Fern Siegel - Wednesday, February 5, 2025
The brand counts on disruption from the social sidelines of the Sup ...
- PepsiCo Perfects Its Super Bowl Spread
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2025
With ad strategies set for Lay's, Tostito and Dorito's, the CPG gia ...
- Haagen-Dazs Takes 'Fast & Furious' Duo For A Sweet Ride
MAD, Fern Siegel - Tuesday, February 4, 2025
Nice&frank created the brand's first-time Super Bowl ad. ...
- With Oikos-Fueled Strength, Juno Temple Totes Myles Garrett
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2025
Mighty NFL players are no match for the tiny "Ted Lasso" ac ...
- Paris Hilton Turns Up The Heat For Frank's Red Hot
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 4, 2025
The deal between Hilton and the condiment company was hatched in collaborati ...
- With Alien Abduction, Dorito's Contest Winners Headed To Super Bowl
Marketing Daily, Sarah Mahoney - Monday, February 3, 2025
The snack brand's "Crash the Super Bowl" generated thousands of entries, wi ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024
Email Insider, Ray Schultz - Monday, February 3, 2025
Home goods was first in average order rate and revenue per custome ...
- Cracker Barrel Sends Cheese Robots To Super Bowl Party
CPG Insider, Sarah Mahoney - Friday, January 31, 2025
Why spend $8 million on an ad when you can unleash ...
- Casper Ice Cream Selects TDA Boulder As AOR, Tasty Campaign Arrives In April
MAD, Fern Siegel - Wednesday, January 29, 2025
FatBoy is building a national fan base with a distinct twist: indulge ...
- Hy-Vee Promotes Retail Media Leader To CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2025
Kathryn Mazza's ascension highlights the growing importance of retail media as ...
- Shania Twain Revealed As Star Of Coffee Mate's Super Bowl Debut
Marketing Daily, Danielle Oster - Tuesday, January 28, 2025
The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song perform ...
- More Men Feel Romantic, Pushing Valentine's Day Spending To $27.5B
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2025
The National Retail Federation predicts record spending on all the usual suspect ...
- Amazon Names Grocery Czar As Whole Foods Workers Vote To Unionize
Retail Insider, Sarah Mahoney - Wednesday, January 29, 2025
Jason Buechel, already CEO of Whole Foods, will oversee the company's worldwi ...
- With Vel2Go, Kraft's Velveeta Chases On-The-Move Fans
CPG Insider, Sarah Mahoney - Friday, January 24, 2025
The food giant continues to focus on Gen Z's fast-changing condiment cra ...