- Coffee Mate Changes 'Sad' Teacher's Lounges Into 'Coffee Paradise'
Marketing Daily, Danielle Oster - Thursday, October 10, 2024
The campaign stars rapper Vince Staples in a series of videos showi ...
- Auntie Anne's Makes Snacking Easier With New Dip 'N Sip
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
"We're not just offering a product, but a more functional and enjoyab ...
- PepsiCo Teases 'Big Brand Events' For Doritos, Tostitos Tied To NFL
Marketing Daily, Danielle Oster - Wednesday, October 9, 2024
PepsiCo announced it would be expanding value propositions, providing more items (li ...
- StrawberryFrog Wins Italian Pasta Brand
MAD, Steve McClellan - Tuesday, October 8, 2024
The agency is tasked with making gluten-free pasta brand Felicia a b ...
- Ramada By Wyndham Seeks A 'Chief Eats Officer'
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
This "CEO" will create culinary travel content to be featured on Ramada ...
- Was That A Sweet Message? 'Maybe Not,' Says Sour Patch Translator
CPG Insider, Sarah Mahoney - Friday, October 4, 2024
Mondelez's retail media team is introducing the "Sour Translator," helping Gen ...
- Jayden Daniels, Kid Cudi Mix It Up With Bisquick
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2024
From "Fargo" to rap to the NFL, General Mills aims to ma ...
- PepsiCo Acquires Mexican Foods Brand Siete For $1.2B
Marketing Daily - Top of the News, Danielle Oster - Wednesday, October 2, 2024
Siete complements PepsiCo's portfolio with the addition of "an authentic, Mexican-American bran ...
- Volkswagen Offers Ketchup For U.S. Customers
Marketing Daily, Tanya Gazdik - Monday, September 30, 2024
A limited supply of Volkswagen's Gewurz Ketchup Brand has already been snapp ...
- Who'll Pay The Most For A Charitable Pizza?
Marketing Daily, Danielle Oster - Friday, September 27, 2024
The "Generosity Index" tracked the most generous locales in the country, accordi ...
- Matthew McConaughey Cooks Up Conspiracy Theory In Uber Eats' NFL Kickoff
Marketing Daily, Danielle Oster - Friday, September 27, 2024
The ad, which touts Uber Eats' sponsorship agreement with the NFL, al ...
- Pilgrim's Rebrands With 'Put It in A Nugget'
CPG Insider, Sarah Mahoney - Friday, September 27, 2024
The chicken company aims to shake the boredom out of a fami ...
- Egged On To Break The Food Rules
MAD, Fern Siegel - Thursday, September 26, 2024
Ketchum upends the traditional view of eggs as simply a breakfast m ...
- BarkleyOKRP Named Marketing AOR For National Pork Board
MAD, Steve McClellan - Thursday, September 26, 2024
The assignment includes a fully integrated marketing approach for pork, including strateg ...
- American Egg Board Targets Gen Z With 'Meant to be Broken'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
A new marketing effort aims to reposition the breakfast standard, shaking ...
- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- Why Doritos Is Reviving 'Crash The Super Bowl'
Marketing Daily, Sarah Mahoney - Friday, September 20, 2024
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funni ...
- Annie's Takes Cheesiness To TikTok Heights
CPG Insider, Sarah Mahoney - Friday, September 20, 2024
The mac-and-cheese brand slapped bunny ears on hungry moms, giving away 20,0 ...
- Election Survival: Stonyfield Offers $1,000 To Stay Off Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 19, 2024
The yogurt company has already signed 1.3 million people to the monthlo ...
- Cereal Celebrity: Angel Reese Lands On Reese's Puffs
Marketing Daily, Sarah Mahoney - Wednesday, September 18, 2024
Brands can't get enough of women's basketball: General Mills has just p ...
- Violife Celebrates Category Success With Tongue-In-Cheek 'America Has Voted'
Marketing Daily, Danielle Oster - Tuesday, September 17, 2024
The campaign celebrates Violife's dairy-free cream cheese becoming the number-one brand ...
- How This Evins Communications' Exec Plays To Win
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 19, 2024
Jacqueline Long reveals her two secret weapons. The first is her curiosit ...
- Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bri ...
- With A Fake Heiress And School Smugglers, Heinz Redefines Irrational Love
CPG Insider, Sarah Mahoney - Friday, September 13, 2024
New Wieden + Kennedy New York ads build on the ketchup brand ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- Campbell's Soup Aims To Drop 'Soup'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 11, 2024
Nearly half the company's sales come from snacks, including such brands ...
- Hot Stuff: NFL's Kelce, Lawrence Get Sexy For Campbell's Chunky Soup
MAD, Fern Siegel - Monday, September 9, 2024
Leo Burnett's new spots capitalize on the famous linemen's ability to beco ...
- Brach's Candy Corn Wants To Take You To Bed
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
The company is wooing its autumn-loving superfans with an orange, white a ...
- Ferrero Rocher, StoryGraph Sweeten The Reading Experience
Out to Launch, Fern Siegel - Monday, September 9, 2024
Both companies partnered for a tasty marketing push. ...
- Bill Belichick Accepts New Coaching Role... For DoorDash
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The former New England Patriots head coach is "fan coach" in DoorDash ...