- Crunch Time: Chips Ahoy Doubles Down On Innovation In A Rocky Snack Market
CPG Insider, Sarah Mahoney - Friday, April 4, 2025
With cocoa prices soaring, use of GLP-1s rising, and pressure from priva ...
- Oatly Rebrands Creamers As Fancy Indulgence
Out to Launch, Fern Siegel - Wednesday, April 2, 2025
The oat-milk brand wants to leverage its dairy-free coffee expertise. ...
- Hellmann's Trades Ketchup Packets For Mayo
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The Unilever brand leans into condiment culture wars with its newest digit ...
- Famous Amos Turns 50, Celebrates With Rebranding, New Flavor
MAD, Fern Siegel - Friday, March 28, 2025
The brand is launching a multichannel initiative: "Famously You." ...
- Egg-Spensive Easter? Candy Brands Step In As Egg Prices Climb
CPG Insider, Sarah Mahoney - Friday, March 28, 2025
With egg prices cracking $8 a dozen, companies like Brach's and Reese ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness Promo
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- Red's Names Joan Studio Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, March 25, 2025
The agency will lead Red's social-first strategy and creative activations. First wo ...
- Manischewitz Debuts Rebranding With Deli On Wheels
MAD, Fern Siegel - Monday, March 24, 2025
Backed by a digital and social campaign, the year-round food truck includ ...
- Brush Your Teeth With Birthday Cake Via Sprinkles/Moon Oral Collab
Marketing Daily, Les Luchter - Monday, March 24, 2025
"We're passionate about driving flavor innovation and disrupting the oral care category ...
- Clif Bar Named Official Energy Bar Of Boston Marathon
Marketing Daily, Danielle Oster - Friday, March 21, 2025
The brand signed a three-year sponsorship agreement and is also kicking o ...
- Inflation Eats Into Loyalty As Shoppers Trade Down
CPG Insider, Sarah Mahoney - Friday, March 21, 2025
Food prices stay high, challenging CPG brands to rethink how to ser ...
- Hostess Promotes Line As 'Speakie Snackie'
MAD, Fern Siegel - Thursday, March 20, 2025
BBH USA cross-platform creative wants to make snacking fun. ...
- Breakfast-Forward Fast-Casual Foot Traffic Down Overall Amid Egg Shortage
QSR Insider, Teresa Buyikian - Thursday, March 20, 2025
Many have increased prices -- or, like Norcross, Georgia-based Waffle House, add ...
- The Variable Wins Hannaford Supermarkets' Creative AOR
Accounts on the Move, Steve McClellan - Wednesday, March 19, 2025
Hannaford Supermarkets, the grocery retailer with 189 stores across Maine, Massachusetts, N ...
- Peeps, Promised Land Team For Easter Treat
MAD, Fern Siegel - Monday, March 17, 2025
The limited-time product is launching for the holiday with creative by Bak ...
- Food Companies Brace For 'Make America Healthy Again' Onslaught
CPG Insider, Sarah Mahoney - Friday, March 14, 2025
Between sweeping cuts to the food stamp program and new ingredient regulation ...
- Buffalo Wild Wings 'Eyes' March Madness
MAD, Fern Siegel - Thursday, March 13, 2025
The campaign highlights B-Dubs as the ultimate destination to watch the basketba ...
- Claussen Releases 'Just The Brine' Pickle Beverage Ahead Of St. Patrick's Day
Marketing Daily, Danielle Oster - Thursday, March 13, 2025
The limited-time product is positioned as both a mixer and as ...
- Halo Top Kicks Off First New Ad Campaign Since 2022
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
The brand introduced its new mix-in ice cream in a pair ...
- Fayette Industrial Picks Bernstein-Rein As AOR
Accounts on the Move, Fern Siegel - Tuesday, March 11, 2025
Fayette Industrial helps food manufacturers with regulatory compliance. ...
- Whole Earth Foods Taps St Luke's As Lead Creative Agency
Accounts on the Move, Fern Siegel - Friday, March 7, 2025
The agency's' remit includes brand strategy development and digital communications. ...
- Steak-umm Shines Light On Freezer Battle
Out to Launch, Fern Siegel - Friday, March 7, 2025
Tombras' informercial-style spot is running across Steak-umm's social-media channels. ...
- Rivian, Ben & Jerry's Partner For Electric Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
Rivian's first commercial partner was Amazon, which aims to put more th ...
- Nature's Bakery Names Zambezi Creative AOR
MAD, Fern Siegel - Tuesday, March 4, 2025
The agency is tasked with handling omnichannel marketing and growing the brand ...
- Plochman's Names Ingredient Digital AOR
Accounts on the Move, Fern Siegel - Monday, March 3, 2025
The agency will lead creative and marketing strategies to expand retail distribut ...
- Wall's Taps 180 Amsterdam As Lead Creative Agency
Accounts on the Move, Fern Siegel - Friday, February 28, 2025
First work arrives in summer 2026 and will run across social, digita ...
- Blue Diamond's Spokesnut Goes Mobile, Moves To LinkedIn
CPG Insider, Sarah Mahoney - Friday, February 28, 2025
With the Nutty Cruiser, the almond grower's cooperative is hitting the roa ...
- Specialty Foods Update: Get Ready For More Hawaiian Items, Instant Matzoh Balls
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2025
Industry trendspotters are betting on seven trends reshaping the food business ...
- Cinnabon's Churro Goes Rogue On Social Media
MAD, Fern Siegel - Monday, February 24, 2025
Cinnabon is investing in its organic social channels to attract G ...
- Gut Buenos Aires To Lead Creative For Grupo Bimbo
Accounts on the Move, Fern Siegel - Friday, February 21, 2025
The partnership kicks off in March. ...