- Haagen-Dazs Takes 'Fast & Furious' Duo For A Sweet Ride
MAD, Fern Siegel - Tuesday, February 4, 2025
Nice&frank created the brand's first-time Super Bowl ad. ...
- With Oikos-Fueled Strength, Juno Temple Totes Myles Garrett
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2025
Mighty NFL players are no match for the tiny "Ted Lasso" ac ...
- Paris Hilton Turns Up The Heat For Frank's Red Hot
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 4, 2025
The deal between Hilton and the condiment company was hatched in collaborati ...
- With Alien Abduction, Dorito's Contest Winners Headed To Super Bowl
Marketing Daily, Sarah Mahoney - Monday, February 3, 2025
The snack brand's "Crash the Super Bowl" generated thousands of entries, wi ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024
Email Insider, Ray Schultz - Monday, February 3, 2025
Home goods was first in average order rate and revenue per custome ...
- Cracker Barrel Sends Cheese Robots To Super Bowl Party
CPG Insider, Sarah Mahoney - Friday, January 31, 2025
Why spend $8 million on an ad when you can unleash ...
- Casper Ice Cream Selects TDA Boulder As AOR, Tasty Campaign Arrives In April
MAD, Fern Siegel - Wednesday, January 29, 2025
FatBoy is building a national fan base with a distinct twist: indulge ...
- Hy-Vee Promotes Retail Media Leader To CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2025
Kathryn Mazza's ascension highlights the growing importance of retail media as ...
- Shania Twain Revealed As Star Of Coffee Mate's Super Bowl Debut
Marketing Daily, Danielle Oster - Tuesday, January 28, 2025
The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song perform ...
- More Men Feel Romantic, Pushing Valentine's Day Spending To $27.5B
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2025
The National Retail Federation predicts record spending on all the usual suspect ...
- Amazon Names Grocery Czar As Whole Foods Workers Vote To Unionize
Retail Insider, Sarah Mahoney - Wednesday, January 29, 2025
Jason Buechel, already CEO of Whole Foods, will oversee the company's worldwi ...
- With Vel2Go, Kraft's Velveeta Chases On-The-Move Fans
CPG Insider, Sarah Mahoney - Friday, January 24, 2025
The food giant continues to focus on Gen Z's fast-changing condiment cra ...
- Private Label Sales Top $271B
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2025
Consumer spending on store brands climbed 3.9% to a new record. ...
- Barbie, Sweet Loren's Team To 'Bake Bold, Dream Big'
MAD, Fern Siegel - Monday, January 20, 2025
Advisory's creative shows how Barbie turns the impossible into reality. ...
- Avocados from Mexico Launches Rob Gronkowski Deepfake
Marketing Daily, Sarah Mahoney - Friday, January 17, 2025
Just in time for the Super Bowl, fans can call Gronk's Guacli ...
- Danone CMO: How America's Demand For Protein Is Shaking Up CPG
CPG Insider, Sarah Mahoney - Friday, January 17, 2025
Consumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- California Olive Ranch's Tiny Spokesman Has A Big Message
MAD, Fern Siegel - Wednesday, January 15, 2025
Argonaut has released its first brand work since becoming creative AOR la ...
- Panera Bread Picks 72andSunny NY As Creative AOR
MAD, Fern Siegel - Wednesday, January 15, 2025
The business was awarded after a competitive review. ...
- H-E-B, Market Basket, Costco America's Top Grocers
Marketing Daily, Sarah Mahoney - Sunday, January 12, 2025
Consumers are turning away from favorite retailers unless they see real a ...
- Haagen-Dazs Drives First Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 9, 2025
The 64-year-old brand is teasing audiences with its big game debut. ...
- Food Brand This Touts The Taste Of Meatless Sausages
MAD, Fern Siegel - Wednesday, January 8, 2025
The ads, by St. Luke's, target people who love eating meat, b ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Huel Lights Customer 'Fire'
MAD, Fern Siegel - Friday, January 3, 2025
Spots run in the U.S. and U.K. across connected TV, BVOD, streami ...
- Conagra Uses Badges To Highlight GLP-1-Friendly Options
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
The company is shifting tactics in frozen brands, highlighting healthier foods f ...
- After Seven Years, Wonderful Halos Are Back On TV
CPG Insider, Sarah Mahoney - Friday, December 27, 2024
With "Hands Off My Halos," the citrus brand looks to juice ...
- Latitude Helps Moms Tackle Food Allergies
Out to Launch, Fern Siegel - Monday, December 23, 2024
The creative, by Kiosk, will continue into 2025 with digital, print a ...
- Kellanova CMO: 'Big Brands Do Big Things'
CPG Insider, Sarah Mahoney - Friday, December 20, 2024
How the snacking giant is using college football bowls to help Pop-Tar ...
- Twix Turns TikTok Miss Into Viral Gold
Marketing Daily, Sarah Mahoney - Thursday, December 19, 2024
Mars' cookie bar made a mistake when it followed just one influence ...
- Costco Sells 150-Day Cruise For $293,000
Marketing Daily, Sarah Mahoney - Monday, December 16, 2024
The retailer posts another strong quarter and plans 29 new stores ...
- Meet A Santa Who Prefers To Be 'Sel-Fish'
MAD, Fern Siegel - Friday, December 13, 2024
The Swedish Fish candy is so good, Santa ransacks the house ...