- Smucker CMO: Engaging Below The Surface
CPG Insider, Sarah Mahoney - Friday, December 6, 2024
Gail Hollander keeps looking for ways to integrate brand experiences with cultur ...
- Martin Agency To Debut First Ritz Super Bowl Spot
MAD, Fern Siegel - Thursday, December 5, 2024
The campaign will also include paid media, retail and social media. ...
- Oscar Mayer Brings Back Vintage Jingle Spot
Marketing Daily, Sarah Mahoney - Monday, December 2, 2024
The Kraft Heinz brand surprised football fans with the 1974 spot, airi ...
- CPG Under The Tree? Hidden Valley, Hellmann's, Bumble Bee Get Gifty
CPG Insider, Sarah Mahoney - Wednesday, November 27, 2024
Most people aren't asking Santa for fancy mayo or a tuna-fish Adve ...
- Newman's Own Finds Purposeful Pizza Tastes Better
Marketing Daily, Danielle Oster - Tuesday, November 26, 2024
Campaign contrasts Newman's Own brand purpose with companies prioritizing corporate profits, buildi ...
- Daisy Campaign Courts Younger Partygoers For Relaunched Sour Cream Dips
MAD, Steve McClellan - Monday, November 25, 2024
The Daisy Dips were relaunched last year decades after the company shelv ...
- Tari Hot Sauce Rides Llama Haircut Trend
CPG Insider, Sarah Mahoney - Friday, November 22, 2024
The Peruvian brand is jumping on the bushy style trend to introdu ...
- Home Cooking Stars In Thanksgiving Price Wars
Marketing Daily, Sarah Mahoney - Monday, November 18, 2024
Kroger and Meijer pile on the price-cut meal packages, as 38% ...
- Knorr Wants Your Thanksgiving Recipe Fails
CPG Insider, Sarah Mahoney - Friday, November 15, 2024
With #EffortIsEverything, the Unilever brand is encouraging zillennials to revel in the ...
- St. Louis Food Magazine 'Feast' Shutters Print Edition
Publishers Daily, Ray Schultz - Thursday, November 14, 2024
Readers Prefer to get content online instead of in print, magazine s ...
- Barilla Dials Up Love With Pasta Snowfall
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2024
The world's leading pasta maker introduces a novelty shape to welcome t ...
- Swicy Reigns Over Daily Crunch's Sichuan Snack
Marketing Daily, Teresa Buyikian - Friday, November 8, 2024
Snack company Daily Crunch joined forces with chili crunch pioneers Fly ...
- Hummus Republic Spreads Positivity With LA Billboards
Out to Launch, Fern Siegel - Friday, November 8, 2024
The fast-food chain's message is simple: "Spread Hummus, Not Hate." ...
- How Nerds Is Sizing Up Its Super Bowl Risk
CPG Insider, Sarah Mahoney - Friday, November 8, 2024
Ferrara looks to capitalize on Nerds Gummy Clusters' "it" candy status. ...
- Chobani Names New CMO
Marketing Daily, Sarah Mahoney - Monday, November 4, 2024
Jai Kibe will lead marketing and creative teams for the Chobani a ...
- In Politically Overserved Scranton, Johnsonville Offers Solace In Sausage
CPG Insider, Sarah Mahoney - Friday, November 1, 2024
Swing-state voters are exhausted. The company invited "The Office" royalty to gri ...
- M&M's, Hershey, Kinder Biggest Halloween Ad Spenders
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2024
With sales expected to reach a record $4.1 billion, candy brands spe ...
- Goldfish Changes Name Temporarily To Chilean Sea Bass Crackers
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, October 27, 2024
Newly packaged product, targeted to millennial and Gen Z adults, has be ...
- M&M's Pairs Up With Kate Spade New York
CPG Insider, Sarah Mahoney - Friday, October 25, 2024
The collaboration comes as Mars looks to amplify cultural connections. ...
- Singapore Tourism Board Highlights Culinary Delights
Out to Launch, Fern Siegel - Thursday, October 24, 2024
The anchor spot targets travelers in Australia, the U.S., Indonesia, India a ...
- Thanksgiving Smackdown: Aldi Versus Walmart
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are sti ...
- Coffee Mate Will Introduce Cold Foam In Company's Big Game Debut
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Nestle brand is introducing Coffee Mate Cold Foam at retailers national ...
- California Milk Processor Board Promotes IRL Dating
Marketing Daily, Danielle Oster - Friday, October 18, 2024
The CMPB campaign features events at select California Mel's Drive-Ins, inviting pajama-cl ...
- Butterball Solves Nation's Nightmare With 'Cook-From-Frozen' Turkey
CPG Insider, Sarah Mahoney - Friday, October 18, 2024
The poultry giant is rolling out a roast-from-frozen option to solve t ...
- Jif Canada Turns 1,300 Peanuts Into Text Challenge
Out to Launch, Fern Siegel - Thursday, October 17, 2024
Leo Burnett offers a new twist on brand loyalty. ...
- Riviana Foods Addresses Food Insecurity With 'Jars Of Hope' Initiative
Marketing Daily, Danielle Oster - Wednesday, October 16, 2024
A fundraising effort commits $1 from every purchase of RiceSelect at participati ...
- Uber Launches Campaign To Drive Voter Participation
Marketing Daily, Danielle Oster - Tuesday, October 15, 2024
Uber's "Get Out the Vote" effort includes discounted rides to polling plac ...
- Delta, American Airlines Caterer Fails Inspection In Detroit
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 14, 2024
More than 200 flights out of the airport had to substitute snac ...
- Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott'
MediaDailyNews, Wendy Davis - Friday, October 11, 2024
Elon Musk's X Corp. has dropped its claims against the food compa ...
- Coffee Mate Changes 'Sad' Teacher's Lounges Into 'Coffee Paradise'
Marketing Daily, Danielle Oster - Thursday, October 10, 2024
The campaign stars rapper Vince Staples in a series of videos showi ...