- GoodPop Wants To Make It The "Summer Of Yes'
Marketing Daily, Danielle Oster - Tuesday, May 27, 2025
The better-for-you frozen treat brand's comedic campaign focuses on making it easi ...
- Emerald Nuts Cuts Through Ingredient Clutter With Comical Country Music
CPG Insider, Sarah Mahoney - Friday, May 23, 2025
Senior director of marketing Elaine Lohse on repositioning a forgotten brand wi ...
- Dolly Parton Expands Partnership With Conagra Brands
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 22, 2025
Launch builds upon partnership that began in 2022 with a line ...
- 'Vittles' Unveils A Print Publication: Report
Publishers Daily, Ray Schultz - Wednesday, May 21, 2025
Food-oriented Substack newsletter "Vittles" plans to publish two print issues per y ...
- Oscar Mayer Ties Wienermobiles To Indy 500
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 20, 2025
The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Fat Boy Ice Cream Celebrates 100% Real And Creamy
Out to Launch, Fern Siegel - Tuesday, May 20, 2025
TDA Boulder is launching the first ad campaign for the brand. ...
- Catalina Crunch Offers 'Better,' Healthier Snacks
MAD, Fern Siegel - Monday, May 19, 2025
The campaign's debut underscores the growth of the brand - now ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without Guilt
Marketing Daily, Sarah Mahoney - Monday, May 19, 2025
New campaign plays up flavor, protein, and playful defiance. ...
- FatBoy, But Make It Famous: Ice Cream Brand Embraces the Spotlight
CPG Insider, Sarah Mahoney - Friday, May 16, 2025
After building quietly for decades, the No. 1 sandwich in the freez ...
- Slow Down And Taste The Haagen-Dazs
Out to Launch, Fern Siegel - Wednesday, May 14, 2025
Nice&frank positions the ice cream as something to savor. ...
- Oikos Shakes Up the Center Store With Shelf-Stable Launch
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2025
The Greek yogurt brand leaves the dairy case behind, aiming for on-the- ...
- Freezer Full, Wallet Tight: Shoppers Rewrite Grocery Logic
CPG Insider, Sarah Mahoney - Friday, May 9, 2025
New research finds Americans staying upbeat, strategic, and surprisingly loyal to t ...
- Party On! Instacart Launches Fizz, Social-Focused Delivery App
Marketing Daily, Danielle Oster - Wednesday, May 7, 2025
Instacart is positioning the app as ""the easiest way to stock ...
- DoorDash Becomes 'DoorDads' To Give Mom A Break For Mother's Day
Marketing Daily, Danielle Oster - Friday, May 2, 2025
The campaign stars actress Brenda Song and promotes a Mother's Day de ...
- This Wild Fork Foods Marketing Leader's Mantra For Success!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 1, 2025
Are you doing what you love? Jenny Chen is! In fact followi ...
- Chipotle Parlays Social Meme Into National Campaign
MAD, Fern Siegel - Wednesday, April 30, 2025
'YourPotle' taps into the real, organic fan passion for the brand. ...
- We Are Pi To Oversee Jack Link's European Creative
Accounts on the Move, Fern Siegel - Tuesday, April 29, 2025
The agency will heighten brand engagement via creative campaigns and activations. ...
- StarKist Gains Market Share With 'Charlie the Tuna' Reboot
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2025
Why protein-loving Gen Zers are connecting with an aging wise-guy mascot. ...
- Ritz Wants You To Have A Golden Summer
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2025
The brand's new limited-edition cracker launches alongside a $50,000 sweepstakes --- a ...
- Amazon, Meta, YouTube Sponsor White House Egg Roll
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 23, 2025
For the first time in history, the White House solicited corporate sponso ...
- Welch's Fruit Snacks Uses AI To Sweeten Lunchbox Notes
Marketing Daily, Sarah Mahoney - Tuesday, April 22, 2025
New writable pouches and QR codes aim to help parents send mo ...
- Is Stock-Up Fever Coming To Grocery Aisles?
CPG Insider, Sarah Mahoney - Friday, April 18, 2025
As tariff concerns rise, shoppers rush to fill their pantries. ...
- Newman's Own Marks Tax Day With 'Pay What You Want' Food Truck
Marketing Daily, Danielle Oster - Thursday, April 17, 2025
The food company is beginning a tour asking customers "How much ...
- Supernova Wins Ramona's Social-Media Account
Accounts on the Move, Fern Siegel - Monday, April 14, 2025
The brand is launching a new range of products and wants ...
- Eat Up: 72andSunny Launches 'Meals Good' For Panera
MAD, Fern Siegel - Monday, April 14, 2025
The AOR's debut work wanted to create something that resembles a favori ...
- Education Secretary Thinks AI Is A Steak Sauce -- Heinz Takes It To The Bank
Marketing Daily, Sarah Mahoney - Monday, April 14, 2025
Linda McMahon's latest gaffe handed Kraft Heinz an opportunity too juicy ...
- DoorDash Delivers 'Dog Friendly' Appeal For National Pet Day
Marketing Daily, Danielle Oster - Friday, April 11, 2025
Campaign positions DoorDash as the solution to lonely dogs waiting for owne ...
- Hybrid Hunger Games: Return To Office Reshapes How -- And When -- We Eat
CPG Insider, Sarah Mahoney - Friday, April 11, 2025
New research reveals how earlier breakfasts, snack-heavy lunches, and heat-and-eat dinners a ...
- Getting Functional, Life Cereal Teams With Welly For Custom Bandages
Marketing Daily, Les Luchter - Wednesday, April 9, 2025
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immu ...
- 'Flamin' Hot Preparation H' Is 'Brand Spoof Brilliance'
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 8, 2025
Flamin' Hot Cheetos met the hemorrhoid ointment in an outrageous "Saturday Nig ...