- Walrus Goes Foodie Crazy With Grubhub OOH
MAD, Fern Siegel - Monday, December 1, 2025
The agency created a 3D melted grilled cheese sandwich as a k ...
- Pop-Tarts Mascots Prepare For Their Death
Marketing Daily - Top of the News, Tanya Gazdik - Friday, November 28, 2025
The macabre stunt in 2023 got 4 billion media impressions, and upp ...
- Kraft Mac & Cheese Declares 'Mac Friday' With John Mulaney
CPG Insider, Sarah Mahoney - Wednesday, November 26, 2025
The new "Best Thing Ever" campaign uses 65 blue boxes and ...
- Land O'Frost Taps MissionOne For Media AOR Duties
MAD, Steve McClellan - Wednesday, November 26, 2025
Under the new partnership, MissionOne Media will oversee media planning, buying, analyti ...
- M'm! M'm! PR Nightmare! Campbell's Lands In Soup As Exec Bashes The Poor
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 26, 2025
The tech executive was caught mocking the company's products, poor people a ...
- Thanksgiving Thinking: Heinz, Knorr's, Costco Get Creative
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 25, 2025
CPG giants look to shake up America's most traditional holiday. ...
- Ferrero, Godiva Chase Bigger Holiday Moments
CPG Insider, Sarah Mahoney - Friday, November 21, 2025
Chocolate icons lean into holiday magic -- one with a "Raise ...
- Peelz Citrus Debuts Offbeat Fruit Push
Out to Launch, Fern Siegel - Thursday, November 20, 2025
Party Land's campaign focuses on tactile sensation. ...
- Buzzy Cookies: Guinness, Last Crumb Collab Pairs Beer, Sweet Flavors
Marketing Daily, Teresa Buyikian - Wednesday, November 19, 2025
The Guinness x Last Crumb Holiday Cookie Drop features six cookie flavor ...
- See's Candies Breaks Out 'The Good Stuff' For A New Generation
Marketing Daily, Sarah Mahoney - Wednesday, November 19, 2025
The beloved West Coast brand uses relatable holiday truths to rekindle nostalg ...
- Kind Bets On a Kinder America
CPG Insider, Sarah Mahoney - Friday, November 14, 2025
The bar brand dives deep into "kindness fatigue" to reboot its missi ...
- Rethink Promotes Brach's Candy Canes As Edible 'Decorations'
MAD, Fern Siegel - Thursday, November 13, 2025
The agency also crafted The Cane Opener, a cutting device that ope ...
- Grillo's Builds a National Pickle Day Playbook
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2025
The No. 2 refrigerated pickle brand doubles down on IRL events a ...
- Instacart Channels Classic Animated Specials With Holiday Campaign
Marketing Daily, Danielle Oster - Thursday, November 13, 2025
Instacart is calling on audiences to "Get a little magic delivered" wi ...
- Sweet Success: Curiosity Wins Just Born Candy AOR
MAD, Fern Siegel - Wednesday, November 12, 2025
The win shifts Just Born's multiple agency model to one unified t ...
- Nerds Heads Back To The Super Bowl
Marketing Daily, Sarah Mahoney - Wednesday, November 12, 2025
As gummy candy keeps biting into chocolate's turf, Gen Z's favorite clust ...
- Amy Sedaris Injects Humor Into Amy's Kitchen Dinners
Out to Launch, Fern Siegel - Tuesday, November 11, 2025
The three off-beat spots focus on how to make dinner easier. ...
- Uneasy Feasts: Thanksgiving Meets Its Hunger Games Moment
Marketing Daily, Sarah Mahoney - Monday, November 10, 2025
Brands built on images of plenty now face a season defined ...
- Campbell's Spins Sides Into Year-Round Insights
CPG Insider, Sarah Mahoney - Friday, November 7, 2025
How the brand uses "Sides Season" for cultural intel, retail-data targeting, a ...
- Grubhub Names New Creative Lead As Latest Step In Brand Transformation
Marketing Daily, Danielle Oster - Thursday, November 6, 2025
Jasmine Sharpe takes on the director of creative role after leading Grubhub ...
- Retailers Brace For SNAP Fallout
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 28, 2025
Walmart will be hit hardest, but ripple effects may chill all holid ...
- Hearst Unveils First International License For Its 'Delish' Brand
Publishers Daily, Ray Schultz - Wednesday, October 29, 2025
'Delish Philippines' will make its appearance next spring. ...
- Bader Rutter Brings 'Voice Of The Kitchen' To Food Company R&D
MAD, Steve McClellan - Tuesday, October 28, 2025
The agency has teamed with the Southern Smoke Foundation to provide fo ...
- Real Good Foods, Magic Camp Promote 'Delicious Contradiction'
MAD, Fern Siegel - Monday, October 27, 2025
Magic Camp created more than a campaign. It's a cultural shift ...
- From 'Summerween' To Super Bowl: Inside Mars' Candy Calendar
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
Tim LeBel, Mars' Chief Halloween Officer, explains how the candy giant kee ...
- Ocean Spray Taps Bryan Cranston To Play 'Cranpus' In Holiday Ads
Marketing Daily, Danielle Oster - Wednesday, October 22, 2025
Ads featuring the cranberry-stealing "Cranpus" character are running across social media, streami ...
- LERMA/ Appointed Hispanic AOR For National Pork Board
MAD, Steve McClellan - Tuesday, October 21, 2025
LERMA/ will handle Hispanic creative, strategy, social, and paid media to he ...
- Tourism Australia Says 'G'Day' To New Yorkers With Hot Dogs
Marketing Daily, Danielle Oster - Friday, October 17, 2025
A food truck roves around NYC through Oct. 19, dispensing five versio ...
- Land O'Lakes, Getty Tackle Rural Stereotypes
CPG Insider, Sarah Mahoney - Friday, October 17, 2025
Effort hopes to push other brands beyond tractor cliches. ...
- Zillennial Thanksgiving: Knorr, Cup Noodles, Aldi Go Big On Small Budgets
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
With humor, thrift and a little chaos, brands are courting cost-conscious cook ...