
Grubhub knows the call of hunger must be answered —
ASAP.
That's why the Walrus agency tag — "Summon the Food" — for the brand's new ad campaign heightens the immediacy of the request.
The creative runs across digital, CTV,
and paid social, supported by outdoor work that
includes a giant 3D grilled cheese installation on top of a Chicago bus shelter and hand-painted murals.
The campaign is running in New York and Chicago.
Food is positioned as a
must-have emotional gratification at the moment a craving hits. And the moment you order your meal, you sense control and the delight of anticipation.
The TV spots build on the same idea
— since customers can be anywhere, at any time. From home to an endless office meeting, Grubhub delivers. Social spots on TikTok and Instagram posit various scenarios, including a couple receiving a bundle of joy, only
to discover it's a burrito.
Walrus was named creative agency by Grubhub in May after a competitive review. This is its first brand work for the account.
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