In the leadup to next week’s U.S. Open Tennis tournament, top-selling
U.S. gelato brand Talenti has unveiled a new campaign with pro tennis star Emma Navarro.
According to the Unilever-owned brand, the main idea is to show “what it truly means to stay cool under
pressure—and how fans can too.”
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In a new 30-second spot, "High Pressure Presser," from Edelman, viewers see Navarro winning match point and then answering questions at the following press conference. When asked how she stays cool
under pressure, Navarro reveals her secret: Talenti.
In addition to the ad, Navarro is sharing her go-to beverage of the summer: the Talenti Raspberry Smash. The refreshing libation is made with
club soda, mint, lemon, fresh raspberries, and Navarro’s favorite Talenti flavor: Talenti Roman Raspberry. Fans can get the full recipe on Talenti.com.
Fans can also tune into Talenti’s social
channels for a Q&A video where Navarro shares her views on topics like fan misconceptions to her favorite type of music.